Building a successful website or online brand requires more than a great idea and a wanting audience. In order to truly maximize your online reach and your ability to generate sales while turning a profit, it is important to boost your website’s ranking within top search engines such as Google along with platforms such as Alexa.

What is Alexa Web Traffic?

Alexa is the web’s leading web traffic monitor and ranking system. Alexa has been keeping track of the overall popularity of websites since the dawn of web 2.0, and has since become a staple in every digital marketer’s toolkit. Tracking Alexa site traffic is extremely valuable for web programmers, developers, designers, and marketers alike.

Using Alexa is a way to keep track of the current trends within a specific market or even on your own website, especially if you intend to do so over time. With Alexa, compare website rankings, traffic trends, and various upsets or unexpected bouts of traffic on just about any currently registered domain on the net.

Alexa web traffic is an extremely useful and powerful tool for both web programmers as well as digital marketers alike, as it provides valuable insight into the performance of competing and relevant websites or brands online. Boosting your website’s ranking within Alexa is a way to open the door to new business and internet opportunities that may be otherwise unavailable to those without the current traffic levels as you.

Identify Your Target Audience and Demographics

Before you begin working to improve your Alexa website statistics, it is important to first identify the target audience and demographics you intend to reach with your website. Who are you trying to reach with your website and its purpose, and why? Consider the following whenever you are developing a digital marketing campaign or strategy for your business and brand online:

• Demographics: What age range, gender, and location are you hoping to target with your website? Are you focused on local patrons, regional customers, or even international clients
• Language and Messaging: What is the best way to communicate with your target audience? Is it best to relay information in a formal manner, or does your audience prefer to be spoken to casually?
• Marketing Locations: Is it best to target your prospective customers with the use of email, social media, traditional direct mail marketing, or an alternative solution? How do you intend to maximize your reach with the marketing campaigns you have in mind for your target demographics?
• Frequency: How frequently will you be messaging or promoting your website, event, or product(s)? What tools or programs will you be using to help with tracking and monitoring the overall progression of each individual campaign you launch?

The more insight you are able to gather from your target audience and demographics, the easier it is to develop and launch a content and marketing strategy that is likely to result in success. When you want to improve your Alexa site traffic ranking, it is essential to keep in mind just how important it is to know and connect with your intended audience.

If your target audience does not respond well to your messaging or the methods you choose to promote your website, improving your Alexa traffic results will likely require more time and additional effort.

The Importance of Keyword and Trend Research

Trends, especially online, change on a whim, which is why it is essential to research and monitor trends in your industry and market at all times. Keyword and trend research provides invaluable insight into the overall trajectory of a market, whether you intend to sell products online or if you are offering services to the locals in your area.

Use tools such as Google Trends to monitor keywords, or KPIs (Key Performance Indicators) that are most relevant to your website and the search terms that are likely to be used by your desired audience. You can also use social media platforms such as Facebook, Twitter, and even Instagram to keep track of daily, weekly, and monthly trends. The image below shows an example of Google Trends:

(Image Credit: Amazee Metrics)

Study Your Competition

One of the best ways to learn more about the online ecosphere of your preferred market or industry is to spend time researching and studying your competition. With the use of social media, gaining valuable insight into marketing campaigns, messaging, and trendy hashtags has never been easier.

Immerse yourself into the following of your top competitors with your personal or even your own business and brand account. Follow all of your competitors on various social media platforms that are relevant to your website. If you own a crafting website, follow your top competitors on more visually-centric platforms, such as Pinterest, Instagram, and even Facebook. You can use tools like BuzzSumo to study how well your competitors are doing with specific subjects on social media platforms, for instance:

Join online groups using networks such as Facebook to learn more about the fan base of your competitors as well as the users who are purchasing products or requesting services that you currently offer or provide. The more familiar you become with your user base as well as your competitors, the more likely you are to create marketing campaigns and an online presence that genuinely relates to the shoe you intend to reach.

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Quality Content is King

Content is king when it comes to building websites and online brands. If you want to make a significant dent in your current internet traffic ranking Alexa, you can do so by implementing a content marketing strategy that works.

Providing unique, engaging, and informative content is a way to establish yourself as a credible and authoritative source, which is important in just about any industry today, especially those that are considered saturated and highly competitive. When a user finds your content interesting and valuable, they are much more likely to share it with others, resulting in additional engagement and more eyes on your business, brand, and website.

Content that is old, repetitive, or boring, is likely to turn users away, rather than pique their interest. A proper content marketing strategy can ultimately make or break your business online, especially if you are entering a market that is already rife with competition.

Alexa traffic rankings are not only calculated and determined by the number of visitors or page views that a website receives, but rather a cumulative algorithm that takes a variety of factors into consideration first. Crafting, developing, and launching the right content strategy can help you to stand out as you make a name for yourself and the business, brand, or website you represent.

Craft Content Regularly

In addition to developing and executing a robust content strategy, it is important to remember to post regularly and with a schedule in place. Not only is it wise to provide your users with great content that is difficult to find elsewhere, but in order to remain actively visible within internet traffic ranking Alexa and other search engine’s databases, consistency matters.

Create a posting schedule that will keep your visitors, readers, and followers informed on a regular basis. Use automated publishing software or systems designed for social media marketing to implement a posting schedule that prevents you from manually updating each of your networks individually. Choosing to update all of your social network pages daily and on your own can quickly become tedious and extremely time-consuming. With an automated solution, simply implement links to your blog and content ahead of time and focus on building other areas of your business, brand, and website instead.

Guest Posts and Guest Blogging

Never underestimate the power of guest blogging and providing individuals with their very own guest spots on your website or blog. Connect with other users and competitors in your industry who may be interested in working together or conducting a cross-promotion with your business and brand. It is best to reach out to those who are not considered direct competitors, but instead, competitors in your industry who may sell similar, but not identical products or services as you.

Providing guest blogging opportunities on your website is not only a way to increase the overall viewership of your website, but it is also a way for you to boost your website’s ranking within top search engines such as Google, Yahoo!, DuckDuckGo, and Bing. The higher your website is ranked within top search engines, the easier it becomes to boost your Alexa website traffic ranking altogether.

Additionally, reaching out to others to provide them with a guest blog post of your own can also significantly boost your website’s ranking within top search engines as well as within ranking services such as Alexa. By creating relevant and useful content that resonates with users across different websites and channels, you can also boost your brand’s recognition and credibility, which may result in the generation of additional leads and sales. For example:

(Image Credit: Ahrefs)

Implement Quality Backlinks Into Your Site

Adding quality backlinks into your website is another helpful tip to assist with boosting and improving your ranking within Alexa at a much faster pace. Using additional quality backlinks to relevant websites, communities, and official resources while providing unique and engaging content of your own can quickly help search engines to find and analyze your website itself.

By providing users with quality backlinks to verified websites and resources that search engines have also improved, your website will most likely be verified and implemented into search engine results itself. Websites that are free from any verified backlinks may require additional time to be found by web crawlers of search engines, which may slow your progress when it comes to improving your Alexa web ranking.

Mingle Within Your Online Community

Aside from developing a working content strategy and digital marketing campaigns, it is also wise to immerse yourself within the online communities relevant to your business, brand, and website. Mingling within your own online community is possible by registering on various forums or message boards, joining online groups within Facebook, and even following groups or clubs that target the same audience or demographics as you.

Immersing yourself into the community that you want to reach is a way to discover more about the pain points of your prospective customers and clients as well as their own feelings towards current products and services on the market. When you are able to put yourself into the shoes of your target audience, you can create content, products, and solutions that are most likely to resonate and reach them on a personal level.

Use the Alexa Toolbar

Using the downloadable Alexa toolbar is also highly advisable, especially if you are a programmer or a digital marketer yourself. With the Alexa toolbar, monitor and track your competition while browsing the web while also keeping an eye on your own website’s stats and any changes that have occurred. The Alexa toolbar and widget is currently free to download and available on most popular web browsers, including Google Chrome and Mozilla Firefox. For example:

(Image Credit: Kinsta)

Remain Active Social Media Platforms

Improving your Alexa ranking is not an overnight job or task. In fact, building a website’s popularity and boosting its ranking requires plenty of time, commitment, and patience. A website’s overall ranking within search engines and services such as Alexa does not simply occur due to a jump in views or a drastic rush of traffic. A culmination of various factors must take place in order for a website’s ranking to move or improve. In order to help streamline the process of boosting your ranking, it is imperative to remain active online and with the use of alternative social media platforms.

Developing your social media presence is one of the most significant elements involved in building a successful business or brand. Even if you do not use social media personally, having a brand presence using social media is key to truly stand out and to maximize your online reach across all networks and countries around the world.

Build a social media presence for your website and be sure to include a direct link to your official website within each of your profiles. Including your website’s URL as well as links to your content and other blogs you have published can help significantly increase your ranking within Alexa and top search engines.

Remaining active on social media is just as important as developing a regular content schedule, especially if you are building a brand or website from the ground up. Use social media networks such as Facebook, Twitter, Instagram, Pinterest, and even Snapchat to reach users on a wide variety of platforms at all hours of the day.

Research which times are best to post updates and utilize an automation program or software solution to keep in touch with your users as you build and grow your following. With a regular social media schedule in place, it is much easier to remain relevant and within the news feeds of your current followers and prospective customers or clients. There are tools that can help you discover what time of day and day of the week you should post. The image below shows Diib’s social analytics tool:

Respond to the questions or comments users have for you while also remaining professional and reliable. Avoid ignoring users or responding to criticism harshly or unprofessionally, as this may cause users and followers to go elsewhere for their information, products, or services.

Developing your persona and reputation with the use of social media is one of the best ways to establish yourself and your website in a highly competitive market or in any industry within eCommerce today.

We hope that you found this article useful.

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Monitor Analytics and Incoming Data

In order to successfully thrive with your website, monitoring data and analytics is a must. Without the tracking of incoming data and analytics, knowing what your users want and how they feel about your website and what you have to offer becomes increasingly difficult, if not next to impossible.

Solutions such as Google Analytics are free and provide you with details regarding your website’s traffic, time spent on your website, and even your website’s most popular pages and trending content over time. Use solutions such as Google Analytics to compare promotions, layout changes, as well as specific product launches. For instance:

You can also use social media to keep track of your online performance. Use Facebook Ads to promote your website and to gain valuable insight into your social media following as well as your web traffic and any leads you generate with just a few clicks.

Once you know the value that Alexa has to offer, you can begin putting a working digital marketing strategy into action that is best for you and your online presence. By keeping track of your website’s stats, trends, and traffic, it is much easier to make the necessary changes to keep visitors coming back for more while improving your Alexa website statistics.

Diib®: Improve Your Alexa Web Traffic Fast!

With a keen understanding of the audience you intend to reach as well as your online competitors, you can drastically increase your Alexa website traffic and ranking, both organically and authentically, faster and with much less hassle. Diib Digital offers comprehensive monitoring of your organic traffic and overall SEO health. Here are some of the features of our User Dashboard you’re sure to find helpful:

• Keyword, backlink, and indexing monitoring and tracking tools
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• Broken pages where you have backlinks (404 checker)
• Technical SEO monitoring; including Alexa site traffic analysis

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