Google Analytics Overview
Google Analytics provides free tools for analyzing business data to enable better-informed decisions. You are provided with information enabling a complete understanding of your website in addition to checking the performance of your products, services, content and marketing. You have the ability to use new capabilities, collaborate Google Analytics, improve your data usage and achieve results.
Google Analytics is compatible with the publisher and advertising products available through Google to provide you with better results for your business. You gain the ability to track your advertising ROI or return on investment, social networking applications and sites and Flash video. You have options to give access to analytics or share analytics accounts. One of the most common questions is how to share Google Analytics access.
How to Share Google Analytics Access
You may be interested in sharing Google Analytics, without providing the individual or company with access to your account. There are many good reasons to keep your search history and Gmail address private, even from a trusted SEO agency or web developer. Whether you are wanting to give access to Analytics to a new client or a business associate, you may experience issues even if Google Analytics has been set up on their sites. You will find excellent information from Google.
Even if you have a client’s password and username, you may be unable to log in due to the enhanced security features of Google. Google wants to be certain the client is the one logging in. For this reason, a new computer attempting to log in is considered suspicious. You can ensure your data remains safe, while sharing access to Google Analytics. All of the steps you need to take are outlined below.
- Step 1: Log into your account. Look for a button on the lower left of your screen. You may see a gear icon or an actual button. Click to go to your Admin panel.
- Step 2: There are three different panels in the admin panel. The Account panel is for the owner or Google Analytics admin, the Property panel is for the website, and the View shows your reports. Although you can share an Analytics account from any level, your best option is the property level.
- Step 3: Click User Management. If any of the admin features have been grayed out, you do not have the privilege required to change or access the settings. If this happens, go to the property level. If you are still unable to share, go to the view level. If everything is still grayed out, you need to find the individual with administrative access to handle the situation.
- Step 4: If you are the Google Analytics Admin, nothing will be grayed out in the Admin panel. You will see a list of users who have been granted access, their permission levels and emails. Look at the upper right of the screen for a plus symbol. Click on this symbol.
- Step 5: You will now be able to add a new group or a new user. Select add new users. You need to decide the access level you want to give the new user.
- Step 6: You must have the user’s Google email address to send an invitation to share an Analytics account. To make certain the new user receives your email, look for the button marked Notify New Users By Email. Make certain this box is checked.
- Step 7: You will see four available access levels. These are:
- Edit: The new user can edit and create accounts, views, goals, properties and filters. The new user will not be able to manage other users.
- Collaborate: The new user can edit and create shared assets including annotations and dashboards.
- Read & Analyze: The new user can view configuration data and reports.
- Manage Users: The new user can add, delete or change user permissions.
Unless you have an excellent reason combined with complete trust in the new user, sharing Manage Users is not recommended. This permission will enable the new user to lock you out of your Google Analytics. Once you complete the final step, you are done. When the user logs into their account for Google Analytics, there will be a link on their dashboard page to your account with Google Analytics.
Request Access to Google Analytics Account
You may receive a link to data from Google Analytics for the dashboard or a report, however, without access, you won’t be able to read either. If you do not already have access, you can request access to Google Analytics account. Click on this link to send an access request by email to the Analytics account administrators. You will most likely be given access through the Read & Analyze permission. You will find this procedure outlined by visiting Google.
After you have been granted account access, you will be able to open the specific document(s) or data included. If you require additional permissions, look in the Account column for User management, then click. Additional permissions can now be requested. The Google Analytics admin, with permissions for Manage Users, will receive your email requesting additional permissions.
Collaborate with Google Analytics
Users can be added to your Google Analytics account at the view, property or account level. The initial access for the user is dependent on the access level you select. The access level chosen must be sufficient for the needs of the new user. You can choose the permissions provided by selecting the View level. If at any time you decide to change the user’s access level, you can do so by following the steps above. For more details regarding permissions, visit Google’s support page.
You will be able to identify all of the users with their email addresses. The user must have a registered email address with Google accounts before you are able to add them. You can change the user’s permissions at the view, property or account level. You must have the correct permission level to be able to add users. In order to delete any user, your account level must be the Manage Users permission. This is because users can only be deleted at the account level.
Users can be deleted by anyone with the Manage Users permission. Google Analytics has included a safety feature preventing the last user from deleting themselves provided they have Manage Users permission. You are able to add any number of users you require. You can also edit permissions for any level in Google Analytics for all users. A good example is a user you have granted one view for Read permission. You can change the permission for that view to Edit.
You can also go to the property level to change the user’s permission level to Edit. This means the user is able to access all views for that specific property. You can increase the permissions you initially give the user. Once you have given the user a higher level, you will be unable to use fewer permissions. If you have gone to the account level to assign Edit permissions, you are unable to revoke the permissions at either the view or property level.
You can go to the view level to assign Edit permissions to the user, without assigning permissions at the account or property level. You can also modify permissions for any existing user through the following steps.
- Step 1: Sign in to your Google Analytics account.
- Step 2: Click on Admin, then navigate to either View, Property or Account. The selected view is dependent on the level you want to use to make the modifications.
- Step 3: Click on User Management. Look at the top to find the search box. Enter the email address of the user you want to modify.
- Step 4: Click on the name of the user, then remove or add permissions. To finish, click Save.
You can also delete any current Google Analytics users. The steps to follow are outlined below.
- Step 1: Sign in to your Google Analytics account. Click on Admin to go to the account you want.
- Step 2: Click on User Management for the View, Property or Account column.
- Step 3: Type the email of the user into the search box.
- Step 4: Each user has a Check Box. Click on this box, then click on Remove.
You can provide permissions in Google Analytics for user groups. Your Google Analytics account will not allow this unless it belongs to an organization. If your account does not belong to an organization, you will be prompted to create and link to an organization when you attempt to create a user group. The steps to create a user group are as follows.
- Step 1: Sign in to your account.
- Step 2: Click on Admin, then go to View, Property or Account. Once you have decided which level you want, click on User Management.
- Step 3: Go to the Users list, then click +. Now click Add User Groups, then Add Group, then +. Type in the description and name of the group. Click on Create.
- Step 4: Choose your desired permission, then click on Add. Once your group has been created, you can view the group in your user lists for your organizations and Google Analytics account.
The permission level for the group is dependent on where you created the group. If you added the group using the View level, this is the only view where permissions are granted. Creating a group at the Property level provides permissions for both View and Property. The group has permission for all levels if created through Account. You can also add more users once the group has been created. The required steps are detailed below.
- Step 1: Sign in to your account. Click on Admin, then select View, Property or Account. Once you have chosen the level, click on User Management.
- Step 2: Type the name of the user group you want into the search box.
- Step 3: Look at the row for the group, then click on More. Now click on View Group’s Organization Details. Next, click on Members, then the +.
- Step 4: Type in the email addresses for the users you intend to add to the group. You can add more groups at this time by clicking Add Group. Once you have added the groups and users you want, click on Add.
- Step 5: Close out of the Members panel. Close the Group panel. Now click on Save.
Once you have created a group, you can add the Google Analytics hierarchy you choose to provide every group user with permissions for that level. The steps are detailed below.
- Step 1: Sign in to your account.
- Step 2: Click on Admin, then go to the View, Property or Account level. The permission added will be for the level you choose. Click on User Management.
- Step 3: Look for the Users list, then click on +. Now click on Add Group.
- Step 4: Choose the correct group, and click on Done.
Once a user group has been created, you can add or remove permissions, groups and users. You can also add one group to another. This can be accomplished by editing your user groups with the steps outlined below.
- Step 1: Sign in to your account.
- Step 2: Click on Admin, then select the View, Property or Account column. Click on User Management.
- Step 3: Locate the correct group by typing the name into the search box.
- Step 4: Find the row for your desired group, then click on More. Now click on View Group’s organization details.
- Step 5: To add a user group or new user, click on Members. Now click +. Once the members have been added, click Add.
- Step 6: You can add one group to another by clicking on Group memberships. Now click on +. Once your groups have been selected, click on Done.
- Step 7: You can add group permissions for different levels by clicking on Analytics.
- Step 8: Once you have expanded the hierarchy, click on edit for every level you want permissions modified. Click the permissions you intend to add, then Save.
The same procedure can be used for removing one group from another, removing group users or modifying permissions.
Benefits of Google Analytics
There are numerous benefits when you consider the Google Analytics overview. You will not be charged to use Google Analytics. There are no fees for using the program. This enables you to spend more money on important resources without going over your budget. Google Analytics offers important information, statistics and numbers for maximizing the performance of your website at no cost. Some of the most advantageous benefits are detailed at this article on Medium.
- Automatic Data Collection: One of the best benefits is the decrease in the work necessary to add the data from Google Analytics to Google Spreadsheets, Sites and Docs. Once your account has been set up, all that is required is copying a piece of code directly to your website.
- Customization Reports: Google Analytics offers you a variety of reports created by Google. If you prefer, there is a drag and drop interface effective for building customized reports. You choose the metrics and dimensions in addition to the way they are displayed.
- Integration with Other Platforms and Tools: Google Analytics will perform extremely well on your desktop. You can also download the app through the Google Play Store to use the program on your tablet or smartphone. Google Analytics also integrates beautifully with Google AdWords.
- Understanding Visitor Bounces: One of the most critical metrics tracked by Google Analytics is your bounce rate. This is the percentage of your visitors leaving your site after viewing just one page. Your bounce rate should be decreased by as much as you possibly can. A high bounce rate results in a lot of traffic, but an extremely low conversion rate. Your bounce rate will be high if your visitors do not find what they are searching for.
Conversion Rate: Your conversion rate is the percentage of visitors to your website that complete a desired goal (a conversion) out of the total number of visitors. A high conversion rate is indicative of successful marketing and web design.
Your best option is to take action immediately to decrease your bounce rate. This means you need to know the cause of the sudden change and steps you need to take to remedy this. If your site is experiencing a high bounce rate, detailed report pages will be available on Google Analytics. This enables you to identify the source. Take a look at the screenshot below.
This particular chart is comparing AMP (Accelerated Mobile Pages) vs. non-AMP pages. As you can see, the bounce rate on the AMP pages is slightly better and conversion rate is much higher, which shows the effectiveness of a mobile platform.
Your Audience: Google Analytics provides you with valuable audience data. This shows you the channels responsible for driving the majority of traffic to your site. There is a lot of information available in the Audience section regarding your site visitors. This includes location, gender, devices and interests. You can also view data regarding how visitors located your website.
Understanding Your Site Content: Content is critical for increasing traffic to your site. One of the best ways to connect to potential customers is through good content. Numerous companies add value for their customers by creating a combination of slideshare, infographics and blogs. You can use Google Analytics to effectively track all of the content on your site receiving shares or views.
This data will enable you to improve your blogs and other website content to maximize the number of views and increase your conversion rate. When your content is appealing, informative and productive, the traffic to your site will increase. Diib works hard to provide a useful and informative user dashboard that will make interpreting your Google Analytic data much more straightforward. If you have questions about how to navigate your Google Analytics account or how to safely share it with team members, our analytics team here at Diib would love to help.
Now It’s Time To Sync Your Google Analytics With Diib®
Syncing Google Analytics with diib® is easy. Once you’ve set up your diib account, click on “Data Channels” in your diib dashboard. Go to the icon that says “Google Analytics” and click on it. You will then see a button that says “connect.” Click on the connect button and you’ll be directed to a Google account screen that will let you sync it with diib.