| Read time 16 min read

SpyFu: Competitors and Alternatives

Test your SEO in 60 seconds! Diib is one of the best SEO tools in the world. Diib uses the power of big data to help you quickly and easily increase your traffic and rankings. Diib will even let you know if you already deserve to rank higher for certain keywords. As seen in Entrepreneur!


Easy-to-use automated SEO tool


Keyword and backlink monitoring + ideas


Intelligently suggests ideas to improve SEO

SpyFu: Competitors and Alternatives

Read time 16 min read
SpyFu: Competitors and Alternatives

Test your SEO in 60 seconds! Diib is one of the best SEO tools in the world. Diib uses the power of big data to help you quickly and easily increase your traffic and rankings. Diib will even let you know if you already deserve to rank higher for certain keywords. As seen in Entrepreneur!


Easy-to-use automated social media + SEO tool


Automated ideas to improve Social Media traffic + sales


Keyword and backlink monitoring + ideas

We can no longer undermine the power behind search engines. The Internet is now filled with information to address almost all the needs or wants of humanity. The search engine’s reliance to fulfill humanity’s appetite for entertainment, shopping, and research is growing by the day, with nearly 6.5 billion searches per day on the internet.

With as many as 2.5 billion websites, it is important to ensure that people get the right content, and competing for traffic on your website, could lead to a better conversion rate for your goods or services. Improving your index and search ranking in the search engines prompts the need to acquire an SEO tool.

Search engine optimization tools help attract a bigger number to your website and the right kind of traffic. SpyFu free SEO tool is a great example of such search engine optimization tools with excellent competitor website analysis.

SpyFu review reveals that it is a powerful SEO tool used to provide intuition about competitor’s Top Ads and keywords that help them rank highly. SpyFu works by crawling, indexing, and ranking websites.

As the name suggests, SpyFu “spies” the competitive keywords and shows how much competitors could pay for them, thereby helping in your SEO budget for paid keywords. A SpyFu review shows that useful features for Spyfu SEO to be keyword analysis and backlinks analysis.

There exist many SpyFu competitors such as SEMRush, Ahrefs, Serpstat, and SE ranking, among other SpyFu alternatives. 

FACT: Long-tail keyword searches have a click-through rate 3% to 5% higher than generic searches. In fact, 70% of marketers see SEO (including keyword optimization) as more effective than PPC. (Impactplus)

SE Ranking

The SE ranking tool is an all-inclusive cloud-based software used by business and search engine marketing to improve website performance.



The keyword feature contains keyword grouper and keyword suggestion tools. The keyword grouper helps to arrange and order keywords on your website. This practice eases the process of creating or enhancing your website in the future. 

The research and suggestion tools show you the volume of your keywords in numerical terms. These tools also help you know keywords that do not work for your site and those that work for you. It also shows how your competitor ranks in keywords by displaying their keywords history. Using the keyword feature, a user can analyze many words at a go.

Website Audit

This tool searches the website by going through each page and checking mistakes such as duplicate pages, if the status codes are working correctly, missing and identical metatags. It also helps to enhance images and loading speeds on the website. The website Audit feature helps you know how many links your website contains and traces their sources and leads. Here is an example of the website audit report:

SpyFu: Competitors and Alternatives

(Image Credit: SE Ranking)

Backlinks Analysis

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It has a backlink checker that gives a comprehensive report on the website. The other tools are the backlink monitor that checks functional backlinks and lost Backlinks on the website. The backlink analysis sends an alert every time you lose a bank link through an email notification.


  • Accurately traces keywords
  • It is an all-in-one tool hence efficient in meeting most users’ needs.
  • Has a friendly starting and payment plan making it one of the most affordable SpyFu competitors.
  • Updates users on their backlink status.
  • Has a simple and easy to use interface


  • Lacks some useful features such as the content research tool found in other SpyFu competitors such as Ahrefs.
  • Has a small keyword database
  • Does not track the backlink score in the user’s website profile. 


BrightEdge is an SEO design for digital marketers. It aims at providing real-time search results, website ranking, and insights. They target both small and large businesses.


Instant Keyword searching Speed

BrightEdge uses artificial intelligence tools to give useful keywords and create important topics that improve your website. It provides information on the current and trending topics in real-time. It also helps the user search multiple keywords in a question and analyze your winning percentages.

Data Cube

It provides metrics that show the keywords that create traffic on a website. It unleashes topics that are significant to your include while creating a search engine optimization plan. It has filters that enable the user to find content to match the exact search. The data available in this tool gives information on your website’s performance and that of your competition. For example:

SpyFu: Competitors and Alternatives

(Image Credit: BrightEdge)


It creates dashboards and charts that indicate the amount of traffic attracted by a search engine and the conversion rate depending on the amount of capital injected. The dashboards come in many forms and are uniquely customized to fit the desired program and the buyer’s or user’s needs. The story builder integrates different analytics and data to help you make decisions that enable you to create content that fits the client’s business expectations.


  • Keen on the customers’ needs and desires
  • Page count does not limit the SEO auditing for this tool
  • Is customized; hence the price quotation is different and can work with the customer’s budget
  • Have educational tools and resources on how to use the platform
  • An instant installation of the software


  • Does not have a free trial before product purchase
  • High possibility of experiencing errors in website crawls 

Test your SEO in 60 seconds!

Diib is one of the best SEO tools in the world. Diib uses the power of big data to help you quickly and easily increase your traffic and rankings. Diib will even let you know if you already deserve to rank higher for certain keywords. As seen in Entrepreneur!

  • Easy-to-use automated SEO tool
  • Keyword and backlink monitoring + ideas
  • Speed, security, + Core Vitals tracking
  • Intelligently suggests ideas to improve SEO
  • Over 500,000 global members
  • Built-in benchmarking and competitor analysis

For example “www.diib.com”

Used by over 500k companies and organizations:

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Syncs with Google Analytics

Link Building


Web CEO is a marketing tool used in internet platforms. Its unique white feature allows users to customize reports.


Keyword Rank Checker

This feature does not limit the search on devices. It allows the user to view how keywords rank both on mobile and desktop. It shows your performance by indicating your search engine position and how well you are doing against your competitors. It shows SERP, page results, and organic searches rank.

Multiple Language Support

This user interface in the web CEO is well organized and allows the user to choose a language that they are more so. Providing options for languages ensures that the business grows far and wide, and that language barrier will not hinder its customers from accessing their services. International campaigns for companies are made more accessible and possible. Languages used in Web CEO are twenty-four, and they include the world’s official languages. For example:

SpyFu: Competitors and Alternatives

(Image Credit: Web CEO)

White Label SEO Service

A white label domain refers to a service that allows a user to set up a field with specific features to suit their purpose. This web CEO feature allows the customers to customize the domain and host the tool using a preferred logo. In essence, the tool gives your brand the privilege to use it using your brand. It is especially beneficial to developers who seek to buy and sell an SEO tool.


  • Effective customer support
  • Easy to use
  • Multiple Language interface
  • Outstanding cloud capabilities


  • Some features have added cost 

Agency Analytics

As the name suggests, this is an SEO tool whose target is the agency. Agency Analytics incorporates multiple functions in the marketing dashboard to meet the needs of its target clients.


Computerized Market Reports

This feature allows you to plan a weekly or monthly schedule to update the clients, thus aligning with their goals. Marketing reports help the customers to keep track of their weekly or monthly performance and generate more leads. It also informs them of their key performance indicators and how well they are rating. For instance:

SpyFu: Competitors and Alternatives

(Image Credit: Agency Analytics)

Customized Marketing Dashboards

In digital marketing, displaying your data in an easy to read format will help your clients understand and easily pick what they need. For this to happen, you must organize your dashboard in an attractive and easily readable way and easy to comprehend. There are various widgets in this feature that allow a user to curate different dashboard styles.

The customized dashboards come with customized user permissions. These dashboards ensure that a client can have different users on the platform, each with their username and password. User permissions allow clients to access and use only what they require this saving on time.

Agency Analytics Integration

This feature allows the tool to blend with other useful tools such as the Google Search Console. One advantage of using Google search console is that it is free and performs tasks necessary for its survival. It fixes problems that may impede traffic on your website and ensures that your website is discoverable on Google.


  • Easy to use
  • Has good customer support
  • Has free trial for users
  • Integration with important SEO tools such as Google console


  • Basic features are unlike those of SEMRush and Ahrefs.
  • Has limited keywords 


gShift is an SEO tool designed in the software as a service model. It uses influencers to market content. Their target customers are content marketing teams and grand agencies.


Backlink analysis

gShift incorporates other SEO tools with reliable and competitive features such as the majestic SEO tool to serve the market with extensive backlink Analytics for websites.

Influencer Marketing

Influencer Marketing uses media personalities with huge following and control over the masses to endorse and promote services and business products. The gShift tool advises and connects you with a social media influencer who has vast knowledge and experience in your product area. Working with an influencer gives insight on what strategy to use to improve sales and increase your return on Investment.

Content Marketing

These platforms enable you to identify content that is appropriate to your target consumers. It also helps you find business needs in the current system that are unexploited. Capitalizing on these gaps and finding solutions can lead to more traffic to your site. It also helps you keep a record and monitor how your content is being consumed and which time it is often consumed. For example:

SpyFu: Competitors and Alternatives

(Image Credit: gShift Labs)

Website consulting

Website consulting refers to methods used to help increase traffic flow in websites. This feature helps in creating a new website or improving an existing website. Using artificial intelligence tools, it helps you optimize your website and make it easily accessible. gshift, using the web consulting feature, revise the site settings to ensure everything is well organized before it is launched.


  • Contains useful resources for customers in the form of videos and blogs
  • Identifies important influencers for customer products
  • Utilizes API
  • Classifies results according to regions thus easy to retrieve information needed


  • gShift is expensive thus cannot be used by small enterprises 

We hope that you found this article useful.

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SEO Powersuite

SEO Powersuite is an SEO tool that uses Linux, Windows, or Mac operating systems to offer an all-inclusive search engine optimization experience. SEO Powersuite uses four main features: website auditor, rank tracker, SEO SpyGlass, and Link Assistant to provide SEO results.


Undertake website audit

The SEO Powersuite crawls through your website and similarly analyzes your webpages issues to the search engines. The audit displays technical errors and ways of resolving them. It helps assess keywords and pages on your website compared to your competitors offering recommendations on boosting your traffic.

Rank tracker

The tool helps you check the position of your website rank in the SERPs. The ranking shows the keyword strategies that competitors are employing to stay ahead. The automated rank feature allows users to schedule their website ranking as frequently as they require.

Seo SpyGlass

The feature allows integration of backlinks from Google Analytics, Google Search Console, and brings in other backlink links from other sources through CSV. Users can see their backlink history for up to a whole year and compare their competitor backlink profiles. The amazing characteristic is the ability to use API and gather desired backlinks into your dashboard. The image below shows this feature comparing competitors:

SpyFu: Competitors and Alternatives

(Image Credit: SEO Powersuite)

Link Assistant

It provides a variety of strategies that can help in building links that suit your business model. It provides metrics on the quality and value of prospective links and helps you to keep off any potentially destructive link. Assist in creating customized link reports and link verification.


  • Unlimited keyword tracking.
  • Allows multiple tracking of competitors.
  • Many features in one.
  • Works perfectly across Windows, Mac, and Linux.


  • Takes a while to learn 
  • Not web-based and has regular updates requiring a download of newer versions frequently.
  • Require a lot of computer memory, which may slow down the computer.


Search Metrics is a detailed SpyFu alternative that aims to deliver data and useful digital marketing tips for users to achieve their SEO goals.


Domain-Level Research

SearchMetrics is highly dependent on search engine optimization research. The domain level research allows the user to search for a URL and receive detailed information on its performance on various search engines. It also gives access to view both paid and organic searches over the last five years and reviews a URL’s visibility.

As a user, you can see the traffic of your desktop and mobile and calculate the ratio. It will help you know the accessibility of your website to devices and the preference of your clients. Domain level research enables you to identify common keywords used by you and your competitors.

Content Development feature

Like Serpstat, this feature capitalizes on the use of keywords and search engine optimization data to help you develop more appealing website content. It has an inbuilt keyword analysis tool that will point out essential keywords depending on the website’s current ranking in the search engine.

Site Crawling

The role of a search engine crawl is to analyze and obtain content and create indexes for keyword rankings. Search metrics contain a site crawler whose function is to go through a website’s contents as a search engine would and identify problems. For instance:

SpyFu: Competitors and Alternatives

(Image Credit: SearchMetrics)


  • Users can access the search engine data history.
  • Affordable for small business and best for large entities
  • Can be integrated with other tools


  • Most key features are only available to people who pay for the premium package
  • Limited metrics in areas such as the keywords
  • Unclear interface
  • Unreliable support for research cloud users 

SimilarWeb Pro

Offers insights about mobile and competitor website analysis. Similarweb Pro analyzes up to five websites concurrently with statistics of the number of monthly visits, time spent on the web page, the bounce rate, page views, and visitors’ geographical information. The information can be traced for up to 25 months back. Here is an example of a website analysis done by SimilarWeb:

SpyFu: Competitors and Alternatives

(Image Credit: SimilarWeb)


Website traffic allows you to do a SWOT analysis of your competitors at given points in times. You can compare different website ranks based on the global scale, country, and the industry that they operate.

Engagement metrics on popular pages and page visit duration can help in marketing products, creation of email listing and landing page.


Measure the percentage of paid PPC keywords against organic searches.

  • Analysis of the mobile app industry.
  • Simple to use


  • At times, the data is inaccurate.
  • The free version has limited features. 


Ispionage is a SpyFu alternative that allows entrepreneurs to create leads to website pages in the digital marketing arena.


Pay per Click Keywords

It enables you to see a competitor’s keywords that rank top. This knowledge will give insight on how to bring in and retain traffic to your website. In addition to revealing a competitor’s PPC keywords, ispionage also shows the first and last seen dates, average rank, cost per click, and the number of ads. For example:

SpyFu: Competitors and Alternatives

(Image Credit: SEO Tools Finder)


  • Remarkable suggestions on keywords
  • Generates useful leads from SERP
  • Has a very effective competitor spying tool


  • A limited free account, unlike the SpyFu free trial account
  • Lacks integrated tools that would improve on essential features

Diib®: Analyze Your SpyFu Competitors Today!

No matter the software you choose to use in your SEO efforts, you’ll want to monitor their effectiveness. Diib Digital offers comprehensive integration software like SpyFu and those alternatives. However, Diib’s User Dashboard has so many features, you may find you don’t need any of the software mentioned above. Here are some of the features that set us apart from the crowd:

  • Statistical insights into not only your own white label SEO health, but that of your key competitors.
  • Custom Alerts to keep you informed on your website health and subtle google algorithm changes that can affect your traffic.
  • Objectives give you suggested ways to improve your website health and overall traffic.
  • Monthly collaboration with our growth experts can fine tune your SEO efforts.
  • We sync with Facebook to give you insights into specific post performance, user demographics and conversions.

Call today at 800-303-3510 to speak to a member of our human growth team or click here for your free 60 second website scan.

Scan your website in 60 seconds with Diib

  • Free SEO analysis
  • No coding or experience needed
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Finding the best tools to check your competition’s ranking is vital to keeping your place in the SERPs. Here are some of the most popular tools to check that:

  1. BuzzSumo
  2. SEM Rush
  3. SpyFu
  4. Ahrefs’ Keywords Explorer
  5. AdWords’ Auction Insights
  6. Crowdsourcing Keyword Research
  7. Diib Keyword Research Tool
  8. WordStream’s Free Keyword Tool

While SpyFu may be a bit complex for the beginner, it is one of the best known names in SEO because of their wide variety of features, top notch reporting and excellent support for advertising and digital marketing.

While a keyword tool is definitely a good way to gauge and find your keywords, it may not be the best place to check how competitive your keyword is. The keyword difficulty could give you an idea of how many web pages you need to surpass in order to gain the top ranking on Google.

When you see your competitors slowly surpass you in the SERPs, it can be discouraging. Here are some tips that could help you regain that spot:

  • Stay informed on the latest in SEO
  • Monitor competitor backlinks
  • Content creation should be a large focus
  • Monitor your competitors’ on page SEO efforts
  • Plan an effective keyword strategy and monitor your competitor keywords

SpyFu has three different plans that will run you anywhere from $39 a month to $299 a month. They also have a 30 day free trial, giving you an idea of their platform.


Welcome to diib! Our analytics platform syncs to your Google Analytics account (not required to start) in just 60 seconds and helps over 250,000k business owners affordably grow their website by showing them how to grow. We offer a free basic website scan and a variety of PRO memberships starting at just $29.99 a month.

With so many members we are also able to provide wholesale pricing combined with very high-quality work on services such as:

  • Quality backlink development (DA10-DA80 websites)
  • Professional Google Analytics installations
  • Website speed analysis and optimization
  • Keyword research
  • Article writing and publishing (500-5000+ words)
  • Create your free account by entering your website below and we’ll be able to show you all the other services we offer to our members!

Daniel Urmann

Author Bio:

Daniel Urmann is the co-founder of Diib.com. Over the past 17 years Daniel has helped thousands of business grow online through SEO, social media, and paid advertising. Today, Diib helps over 150,000 business globally grow online with their SaaS offerings. Daniel’s interest include SMB analytics, big data, predictive analytics, enterprise and SMB search engine optimization (SEO), CRO optimization, social media advertising, A/B testing, programatic and geo-targeting, PPC, and e-commerce. He holds a Master of Business Administration (MBA) focused in Finance and E-commerce from Cornell University – S.C. Johnson Graduate School of Management.


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