Improving the sales of a website takes work. You may get the design right, publish stellar content, and get organic traffic. But without using the right tactics, conversion may be elusive. Luckily, you don’t always have to spend more to increase your website sales.

Start by studying the competition to learn their techniques, and then do something different. Earl Nightingale was right when he said, “Watch what everyone else does – do the opposite.”

Are you sick of low or average conversions and want to skyrocket website sales using easy but proven tricks? Keep reading to discover techniques that you can use to boost revenue and take your business to the next level.

Source: Pixabay

6 Effective Ways To Drive More Sales to Your Website

1. Remove Carousels From the Homepage

Creating a homepage carousel may sound like a great idea when promoting various products, but it’s not. Why? Because it looks like an ad, and research shows that users don’t look at anything that resembles an ad, whether it’s an actual ad or not.

Simply put, carousels add complexity to website users in terms of accessibility and usability. Some users may find it difficult to click on something fast enough before it moves away.

The solution?

Ditch forwarding carousels. Instead, use that precious above-the-fold space to promote your most important message with fewer products.

2.  Take Advantage of Trust Seals and Badges

Here’s the thing: Trust is a psychological trigger in digital marketing. And Baymard Institute has the receipts to prove it.

They surveyed over 4,000 U.S. adults on why they abandon an online purchase during checkout. The results may shock you: Nearly 1 in 5 respondents said it’s because they don’t trust the website with their credit card details.

That said, customers are looking for specific trust icons on your site that’ll make them buy quicker. Be sure to include the following:

SSL Seals – Secure Socket Layer (SSL) protects (by encrypting) the communication between the customer’s browser and your site. Popular SSL vendors include Norton, Geotrust, Trustwave, and Comodo.

Not sure which SSL icon to use? Studies show that Norton gives customers the best sense of trust.

Source: Baymard Institute

• Free shipping and returns badge – Providing free shipping increases sales, as 65% of customers consider it before purchasing, and over 75 percent of consumers are willing to buy more just to get free shipping. Adding a badge to emphasize the same may reduce the cart abandonment rate. Plus, remember to include a free returns badge, which means customers may return products at no extra charges.
• Money-back guarantee badge – This one helps to dispel the fear and potential risk of purchasing a service or product online.
• Accepted payment logos – Seeing a famous brand increases the customers’ confidence. So, you can include logos for PayPal, Visa, American Express, MasterCard, and more.
• Third-party endorsements – Seals like BBB Accredited, Google Trusted Store, TRUSTe, Amazon Pay, and Google Customer Review show that your business is credible. The badges often involve an application and review process, so they denote authenticity.

Here’s an example of how a printer supplies company Toner Buzz uses it on their homepage:

Adding one to two seals on the checkout pages should be fine.

3. Include Images Within Testimonials

Social proof is essential for increasing website sales, and online reviews help to drive engagement and conversions for non-profit and profitable websites alike.

Studies show that displaying testimonials for a higher-priced product can increase conversion by 380%.

Source: Medill Spiegel Research Center

Almost all websites have testimonials, so to stand out, add the images of those sharing testimonials.

Images are crucial for two reasons: They eliminate the fear of fake testimonials and provide potential customers with a way to relate to those who wrote the testimonials.

Here’s an example of how Diib does the same thing:

4. Use a Video on the Landing Page

A video landing page is one of the most effective website landing page types you can use. Here’s why you should use sales videos:

• They are more engaging than text and images.
• They keep the user’s attention longer than a text-based web page, as the constant movement motivates people to watch for longer.
• Any business can use videos, but they are particularly effective if you plan to increase online course sales or sell photogenic services or products.
• People remember videos more than they do text.
• A video is like a long-form sales letter; it talks a prospect through every concern.

The video should highlight the value of your service or product and build hype for it.

Choose the right platform for creating and editing amazing videos for your website. You can find cost-effective alternatives to Vidyard and other popular platforms, which can allow you to create eye-catching videos without coding skills.

Keep a sales video between 30 and 60 seconds long. For product-related content, don’t exceed three minutes.

As you use video marketing to scale sales, remember to use the right analytics tools to track metrics, such as audience demographics, device and browser data, video watch rate, and ROI.

5. Tweak the CTA Button Text

Writing a perfect call-to-action is never a one-day job. You have to keep experimenting with different words, fonts, and button colors. Notably, using words that evoke emotion can have an impact on conversions.

Source: Freepik

Here’s a list of proven CTA button words that increase the conversion rate:

• Get started
• Sign up free
• View demo
• Create account
• Learn more
• Buy now & save
• Shop now
• Join free
• Add to cart
• Start your journey towards X (X represents a result)
• Reserve your spot now
• Continue with Facebook | Sign Up
• Download on the App Store
• Grab the template
• Try for free | Get Started for Free
• Schedule | Book (a Consultation, Visit, Assessment)

6. Use Customers’ Voice in the Product Copy

To sell more, you need to appeal to the customer directly, and that’s by using their voice in your copy. You can start by interviewing existing customers or reading testimonials to know what propelled them to purchase from you.

If you know the frustrations and pain points your product helped to solve, you can include the exact words in your copy or simply rephrase. Start boosting sales on your product pages by incorporating the customers’ voice in the copy.

Wrap Up

To increase sales on your website, start implementing the tricks that most of your competitors haven’t even discovered. Whichever method you try, be sure to test it yourself. If it ramps up conversions, keep using it, and if it doesn’t, move on to a different approach.