US Cosmetics B.V.

The brand started in 2018 (and yes, they started at home in the kitchen.) with the idea to make natural body care products without chemical ingredients and that these body care products must exceed the quality of existing body care brands.

They began with just 2 natural deodorants, which were chosen as the best natural deodorant of 2020 available the Netherlands by a Dutch popular influencer known for her very critical reviews on vegan products. They were chosen above worldwide renowned brands for quality and price.

This gave their brand a little boost and interest started growing. They expanded the line with 4 more natural deodorants of which 4 of them are vegan and 3 of them are for sensitive skins.

They first started selling the Happinesz products on artisanal markets in the Netherlands and are still very successful with do this. They see this as a way to connect with their customers and build customer loyalty and a way to promote the skin care products they create with great passion.

Nowadays, besides their deodorant line they have an organic face oil line, a hand balm line, a solid body lotion bar line and a sun care line with creamy mineral sunscreens, tanning oils and after sun oils.

All of these are made using organic products harvested in rainforests in the wild by local tribes in Indonesia. This way valuable rainforests are saved because they represent a value for local people.

They are not only selling their natural body care products in the Netherlands but also export these successfully to Belgium, France and Germany.