General Business
Perplexity Gives Free US Users a Taste of Its AI Agent
Perplexity's September 21 update gives eligible free US accounts a set of included turns with Computer, its agent that carries out multi-step…
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DIIB INSIGHTS
All insights
Browse the latest industry trends, search updates, data points, and practical recommendations from Diib.
General Business
Anthropic Releases Two New Claude Models in One Week
Anthropic released Claude Opus 5.5 on September 22 and Claude Sonnet 5.5 on September 28, with lower prices and stronger results on…
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General Business
Google Search Console Now Shows Traffic From Image Searches Like Google Lens
A new "Multimodal" filter in Search Console, announced September 24, shows which of your pages get visitors from people who search with…
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General Business
ChatGPT Ads Now Reach More Than 60 Countries, With Self-Serve Buying
On September 23, OpenAI expanded ChatGPT ads to seven more markets, bringing them to more than 60 countries. Businesses can buy them…
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General Business
Google’s September 2026 Spam Update: What Diib’s Early Data Shows
Google began rolling out its fourth spam update of 2026 on September 24. In the first three days, about 1 in 10…
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Vehicle Repair & Maintenance
Auto Repair Shops Get a Far Bigger Share of Phone Calls From Their Google Profile
For the typical auto repair shop in Diib's data, 17% of customer actions on its Google Business Profile were phone calls, compared…
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Accounting & Auditing
Only About 1 in 5 Visits to Accounting Firm Websites Comes From a Phone
For the typical accounting firm in Diib's data, 21% of website visits came from mobile phones, about half the 41% share seen…
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Oral & Dental Care
Search Brings Dental Practices a Bigger Share of Website Visits Than Most Industries
For the typical dental practice in Diib's data, 35% of website visits came from unpaid search results, compared with 22% for websites…
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Restaurants
Restaurants Reply to Far Fewer Google Reviews Than Other Local Businesses
The typical restaurant in Diib's data replied to 12% of its Google reviews over the past year, compared with 45% for businesses…
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Hotels & Accommodations
Only 7% of Hotel Websites Meet Google’s Page-Load Benchmark
Across 2,507 hotel and accommodation websites Diib tested, the main content took a median 8.7 seconds to appear, and only 7% loaded…
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