Hotels & Accommodations
Hotel Google Profiles Get 5x the Views but a Lower Action Rate
The typical hotel Google Business Profile in Diib's data was viewed about 10,700 times in 90 days, roughly five times the norm,…
Read insight →
DIIB INSIGHTS
All insights
Browse the latest industry trends, search updates, data points, and practical recommendations from Diib.
Travel & Transportation
Travel Reviewers Attach Photos More Than Twice as Often
12.8% of Google reviews left for travel and transportation businesses in Diib's data over the past year included photos, versus 5.4% of…
Read insight →
Business & Industrial
Few Business & Industrial Google Profile Visitors Click Through to the Website
Website clicks made up just 17% of actions on the typical business and industrial Google Business Profile in Diib's data, versus 30%…
Read insight →
Building Materials & Supplies
Building Supply Customers Call Before They Drive Over
Phone calls made up 13% of actions on the typical building materials and supplies Google Business Profile in Diib's data, more than…
Read insight →
Business Services
Business Services Google Profiles Get Fewer Views but More Action
The typical business services Google Business Profile in Diib's data was seen about half as often as other businesses' profiles, but 15.6%…
Read insight →
Web Design & Development
Web Design Firms’ Own Websites Get Some of the Shortest Visits
The typical web design and development website in Diib's data held visitors for about 1 minute 28 seconds over the past 90…
Read insight →
Hobbies & Leisure
On Hobby and Leisure Websites, Phone Visitors Stay Longer Than Desktop Visitors
For the typical hobbies and leisure website in Diib's data, mobile visits lasted about 2 minutes 9 seconds, longer than desktop visits…
Read insight →
Travel & Transportation
Travel Websites See Fewer Returning Visitors Than Most Industries
Returning visitors made up 8.6% of daily visitors to the typical travel and transportation website in Diib's data, compared with 10.1% for…
Read insight →
Business & Industrial
Visitors to Business & Industrial Websites View Fewer Pages Per Visit
Visitors to the typical business and industrial website in Diib's data viewed 1.79 pages per visit over the past 90 days, compared…
Read insight →
Business Services
Business Services Websites Hold Visitors’ Attention Less Often Than Average
The typical business services website in Diib's data had an engagement rate of 39% over the past 90 days, compared with 44%…
Read insight →