Business Services
Websites With Robots.txt Errors Show Up Less Often in AI Answers
43% of websites with an error-free robots.txt file had their own site cited in Diib's AI visibility scans, versus 37% of sites…
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DIIB INSIGHTS
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Browse the latest industry trends, search updates, data points, and practical recommendations from Diib.
Cleaning Services
AI Assistants Cite Other Cleaning Companies Far More Than Review Sites or Social Media
In Diib's AI visibility scans of 705 cleaning company websites, about 7 in 10 sources ChatGPT cited were other businesses' websites, mostly…
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General Business
Websites Getting ChatGPT Visitors Don’t Have Stronger Backlinks Than Similar-Size Sites
Websites with ChatGPT among their top referral sources looked stronger on links at first glance. Compared with sites that get similar traffic,…
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Real Estate
Real Estate YouTube Channels That Kept Posting Got About 35 Views a Day. Quiet Ones Got Almost None.
Real estate YouTube channels that posted three or more videos over the summer got about 35 views a day in September. Channels…
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Pets & Animals
The Typical Pet Website Lost 12% of Its Google Search Visits After the September Spam Update
In the 10 days after Google's September 2026 spam update began, the typical pet and animal website in Diib's data lost about…
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Autos & Vehicles
Home & Garden Websites Were Hit Hardest in the Week After Google’s September Spam Update
In the first full week after Google's September 2026 spam update began, 1 in 10 websites in Diib's data lost half or…
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Fishing
Search Brings Fishing Websites a Shrinking Share of Visits as Direct Traffic Climbs
Between summer 2025 and summer 2026, organic search's share of visits to the typical fishing website fell from 45% to 29%. Search…
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Web Design & Development
More Than 1 in 4 Web Design Websites Have No Sitemap Diib Could Find
In Diib's September 2026 sitemap scan, 27% of web design and development websites had no sitemap Diib could detect, compared with 18%…
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Fitness
Fitness Websites Get About Twice the New Year Traffic Bump of Other Industries
In each of the last two Januaries, the typical fitness website in Diib's data grew its daily visits about twice as much…
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Moving & Relocation
Movers Have Nearly 4 Times the Google Reviews, but Fewer Profile Viewers Take Action
The typical moving company in Diib's data has 95 Google reviews, nearly four times the local business median. But a smaller share…
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