Mental Health Practices Get About Twice the Website Clicks From Their Google Profile
The typical mental health practice's Google Business Profile sent 17 website clicks in 30 days, about twice the 8 for the typical profile in Diib's data. Calls and direction requests were no higher.
For mental health practices, the Google profile sends unusually many people on to the website, while few call straight from it. That makes the page your profile links to one of the most important pages you have, because it's where many potential clients decide whether to reach out.
Your Google Business Profile is the listing that shows up when someone finds you on Google Search or Maps. From it, people can do three things: call you, ask for directions, or click through to your website. Google counts each one as an action.
For mental health practices, the website click does more of the work than it does for the typical business.
What the data shows
Diib looked at Google Business Profiles connected to Diib over the 30 days ending October 18, 2026, comparing 92 mental health profiles with all 20,232 profiles in Diib’s data:
- The median mental health profile got 17 website clicks, versus 8 for all profiles.
- Calls and directions didn’t follow. The median was 1 call for both groups, and about 38 direction requests for mental health versus 41 for all profiles.
- Mental health profiles did get more views (a median of 322 versus 272), but that’s about 18% more views against roughly twice the clicks.
- Website clicks made up 33% of the typical mental health profile’s actions, versus 25% across all profiles.
This holds over time. The median mental health profile got more website clicks than the all-profile median in each of the last 12 complete months (October 2025 to September 2026), between 1.3 and 1.8 times as many. Website clicks were a bigger share of actions in 11 of those 12 months.
What this does and doesn’t tell you
This is aggregated Diib data from profiles connected to Diib, so it reflects those practices rather than every therapist or counselor. One plausible reading: people looking for mental health care want to check a provider’s approach, credentials, insurance or online booking before reaching out, and a phone call can feel like a bigger first step. The data can’t confirm why people clicked, or whether a click turned into a booked session.