In today’s world, it’s impossible to be everywhere at once. And if you’re a business owner, your limited time is precious. This is where SEO automation comes in handy.

SEO automation tools allow you to create and distribute content across the web in an automated fashion while enabling you to monitor how well the content performs.

No matter your business’s size, SEO should remain a top priority to stay relevant in today’s highly digital landscape. Many small businesses report higher ROI (return on investment) on their SEO campaigns than any other form of advertising.

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However, as search engine algorithms continue to change and grow, it has become an even more significant challenge that requires ongoing and consistent effort.

In this ultimate guide for 2022, we’ll explore everything you need to know about SEO automation. So, keep reading for more insight.

What is SEO (Search Engine Optimization)?

SEO is the process of improving your website’s visibility in search engines like Google, Bing, and Yahoo. It helps increase traffic to your website by optimizing its content and structure for search engines.

In short, a good SEO strategy can increase traffic to your website, improve your search engine rankings and increase your conversion rates.

What is SEO Automation?

SEO automation is the process of using software to automate your SEO tasks to boost your site’s performance. This could be as simple as submitting a link to a directory or something more complex like automatically creating new content and distributing it across social media channels.

Automating your SEO tasks can save you a slew of time and help you to get more done than you thought possible. It’s also a great way to learn about SEO, as you can use the software to test different techniques and see what works best for your website.

Benefits of SEO Automation

SEO automation is a great way to scale your marketing efforts. You can automate repetitive and mundane tasks, freeing time for more creative and valuable work. If you’re new to SEO or just getting started, SEO automation can quickly help you get up to speed.

Here are some benefits your business can enjoy by using SEO automation:

1. Improve Website Performance

SEO automation can help you get your website to the top of search engine results. You’ll have access to more data than ever before, which will help you make better decisions.

Additionally, you’ll get a quick overview of your website’s performance which will help you spot concerning issues and potential opportunities. SEO automation also gives you a better idea of how search engines see and rank your site.

You can easily track your website’s performance over time, allowing you to spot trends and see exactly how your efforts are paying off. For example:

(Image Credit: Clutch)

1. Increase Traffic

You can use SEO automation to increase traffic to your website. You’ll be able to target the right keywords and ensure your website is seen by the right people.

Moreover, you’ll be able to target your advertising to specific groups of people, attracting people who will convert. SEO automation is a great way to attract more visitors from all over the world.

1. Boosts Your Rankings

SEO automation can help boost your website rankings and improve your search engine visibility.

The algorithms used by Google and other search engines have become unquestionably complex and are constantly updated. They consider hundreds of factors when determining how to rank a website.

SEO automation can help you improve your rankings by ensuring that your website is always up to date.

It will also help you find keywords needed to create content relevant to your target audience and industry. These keywords, worked into high-quality content, will make it easier for search engines to determine how appropriate your website is to a particular search query.

1. Acquire Relevant Data

Staying relevant is crucial for your business in this dynamic world. SEO automation can help identify relevant data to keep your business current and exciting. That’s made possible through keyword and social media monitoring and content and competitive analysis.

• Keyword Monitoring: This is the process of monitoring your business’ keyword rankings on search engines. This review helps you identify which keywords are driving traffic to your website. You can then optimize your content to rank higher for those specific keywords.

• Content Analysis: This is analyzing your website content and your competitor’s content. This helps you identify which pieces of content are performing well and which aren’t. You can then optimize your content to improve its performance.

• Competitive Analysis: This involves analyzing your competitor’s websites and their content to help you identify what they’re doing well and not doing well. More importantly, this information will help you stay on top of their latest changes and keep track of their progress.

• Social Media Monitoring: Involves monitoring your brand and reputation on social media. This helps you identify what people are saying about you and how they’re saying it.

If you’re looking for a better way to manage your SEO efforts, contact us today!

***SEO Automation Statistics:

• 47% of marketers use marketing automation in social media management
• 30% of marketing professionals use marketing automation in their landing pages
• 28% of marketers use marketing automation in paid ads
• 25% of marketers use marketing automation for campaign tracking
• 23% of marketers use marketing automation for content management
• 21% of marketers use marketing automation for live chat (chatbots)

What Elements Can you Automate?

There are many elements of SEO that can be automated. We’ll focus on the ones that will directly impact your rankings.

Content

You can use an article spinner to create unique content. A tool like SEMrush can also help you find new keywords and phrases to make your content fresh and relevant. High-quality content is one of the best ways to rank high on search engines.

Keywords

You can automate your SEO keyword research. You can also use tools like SEMrush to find new keywords and phrases. This will help you create content that is more relevant to your audience.

Link Building

You can automate link building for SEO. Tools like GSA Search Engine Ranker can help you build links to your site. You can also use tools like Ahrefs to find the best websites to link to, or you can use tools like Scrapebox to automate the process of building links. Here is a sneak peak at Ahrefs Backlinking Tool:

(Image Credit: SEO Hacker)

Site Monitoring

Site monitoring is a great way to find new link opportunities through SEO Automation. Tools like Ahrefs, Majestic, or Moz can help you monitor your site performance and see who links you.

You can also use these tools to find broken links on your site. Broken links will hurt your overall domain authority and ranking. Fixing those quickly will keep your site in front of your target audience.

Backlink Analysis

You can also use SEO automation tools to monitor and analyze your backlinks. Doing so will let you see the total backlinks, their origin, and their anchor text. This will help you in your future link-building efforts.

You can also sort your backlinks by various parameters. You can sort them by the number of backlinks, domains linking to your site, number of pages linking to your site, and so on.

Competitor Analysis Automation

You can quickly analyze your competitors through SEO automation. Quickly spot their successes to optimize your efforts.

Like the other features, you can do competitor analysis using a specific keyword or URL. You can also see how many backlinks your competitors have and where they originate.

SEO Automation Stages

To truly reap the benefits of SEO automation, it’s essential to understand the stages in which SEO automation works. To help you out, we have mentioned them down below.

1. Collecting Data

The first stage of SEO automation is to collect data. It is the most crucial stage as it will help you understand your website’s strengths and weaknesses. You can download and acquire data to determine insights.

This involves data such as:

• Site crawl data
• Backlinks
• Rank tracking
• Reporting and Dashboards (Image Below)

(Image Credit: SEMrush)

1. Automated Insights

Once you have collected the data, it’s time to perform the automated tasks. The best part about SEO automation is that it will take care of all the manual tasks.

1. Scaling Execution

The last SEO automation stage involves implementing, executing, and testing your SEO efforts.

This is, arguably, the most crucial part of SEO automation because it helps you scale your SEO efforts to your business needs and resources.

Best Automated SEO Tools

You’ve likely heard it said before: SEO is a marathon, not a sprint. You must put in the time and effort to succeed in your SEO efforts.

But what if you could save yourself some of that time? What if you could free up your time to focus on other aspects of your business?

Well, with the right tools, you can. The following tools will help you automate your SEO efforts to spend more time doing what you love.

1. SEMrush

This is a tool that many businesses use to automate their SEO tasks according to their specific goals. It’s designed to help you find new keywords to target.

SEMrush also has many great features, such as the ability to track your competitors and monitor their progress.

The one thing that makes SEMrush so popular is its ease of use. You can quickly find the keywords you want to target and see how much traffic they get.

You can also use this tool to find new keywords and track your competitors. It’s an excellent tool for SEO companies who are looking to automate their tasks.

1. Google Keyword Planner

This is another tool that can help you find new keywords. You can use it to track your competitors and see what keywords they are targeting.

With Google Keyword Planner, you can see the number of searches for a particular keyword, how much competition there is, and how much you can expect to pay per click.

(Image Credit: BenchmarkONE)

1. Google Search Console

Google is the number one search engine, meaning its available tools are convenient and easy to use. Google search console, as an SEO automation tool, will help you to see how different keywords and variations of those keywords can help your website to rank. It also tells you which keywords drive the most traffic.

Besides these benefits, this automated SEO platform can help you to:

• Track your website’s performance in Google search results.
• Get notified about crawl errors and warnings on your site.
• Find out which pages are not mobile-friendly and fix them immediately.
• Discover which pages are not indexed and submit them to Google.
• See the number of impressions, clicks, and CTR for each page on your site.

1. Moz

Moz is a leading SEO software provider that offers various services, including link building, keyword research, content marketing, and more.

The tool has a very active blog with articles written by industry experts and their team of in-house SEO experts. They also have a great resource library that includes webinars, guides, and case studies on almost every subject you could want. Moz is an excellent resource for learning about SEO, social media, and content marketing.

1. SentiOne

SentiOne is your secret ear on social websites as it listens to chats and notifies you whenever an individual mentions your brand on the website. This can help you decide whether to reach out to individuals or businesses for link-building opportunities. As for ASEO, this tool allows you to share pages or post links to direct users on your website.

(Image Credit: SentiOne)

1. Little Warden

This tool can help you institute and automate checks on the files and folders you are interested in. With the ability to schedule automatic checks for specific time intervals, this tool will alert you when a change is detected. It also allows you to create rules based on file sizes, dates, attributes, content, and other properties.

1. Traffic Booster

Traffic Booster is an excellent SEO automation tool specifically for PPC ads. It uses a robust proprietary algorithm to generate a high volume of clicks for your ads.

The best part is that it’s 100% free to use. You can easily integrate Traffic Booster with AdWords, Bing Ads, Facebook Ads, and other platforms.

1. Google Analytics

Google Analytics is a free website analytics service offered by Google that tracks and reports website traffic. It’s one of the most popular tools for measuring website traffic and analyzing data.

You can use Google Analytics to track all sorts of things, including your website’s traffic sources, page views, unique visitors, bounce rate, exit pages, and much more. The best part is that Google Analytics is free to use.

(Image Credit: Indeed)

1. A1QA

This test automation tool lets you measure your website’s performance and stability. It’s an open-source tool that works on the LAMP stack.

A1QA is an acronym for Automated Quality Assurance. It can help test a website or web application by automatically executing pre-defined test cases and reporting the results.

1. SE Ranking

SE Ranking is a fantastic tool that helps you automate your business’ regular tasks such as website analysis, keyword research, backlink monitoring, ranking supervision, and more.

You can also get information about your competitor’s tactics and plan a roadmap to rank higher with minimal investment.

What to Look for in the Best Automated SEO Tools

There are loads of SEO tools out there, and they all have distinct features. Some will be more suitable for your needs than others. Here are the features to look for in the best automated SEO tools:

1. Ease of Use

Any automated SEO tool you choose should be easy to use. You don’t want to spend hours learning how to use it, and you shouldn’t have to. The best automated SEO tools will be intuitive and easy to understand.

They should come equipped with a user-friendly interface. Further, the tool should offer you an extensive knowledge base, which you can use to get answers to any questions you might have.

2. Efficiency

The best automated SEO tool must also be efficient. It should be able to handle a large number of automated tasks like keywords and backlinks simultaneously.

The tool should also deliver on its promises in a timely manner. If it takes too long, you will lose interest and give up on it.

3. Multiple Features

Additionally, the best automated SEO tool will offer you multiple handy features. These features will make your work easier and faster. The tool should be able to analyze keywords for their search volume, competition, and difficulty level. It should also help identify high-quality backlinks and more.

The best automated SEO tools will allow you to stay on top of your competitor’s strategy and do better. It’ll also help improve your website traffic and rankings without worrying about doing the work yourself. You can also automate your social media marketing, link building, and keyword research.

Diib®: Your Go-To SEO Automation Platform for 2022!

Remember that these tools are only as good as the data you put into them. If you want to get results from your automated SEO tools, you need to track your progress. Diib Digital offers the best SEO Automation on the market. Keep your website and social media campaigns running smoothly and converting your users. Here are just some of the features we know you’ll love:

• Keyword, backlink, and indexing monitoring and tracking tools
• User experience and mobile speed optimization
• Bounce rate monitoring and repair
• Social media integration and performance
• Broken pages where you have backlinks (404 checker)
• Technical SEO monitoring

Click here for your free scan or simply call 800-303-3510 to speak to one of our growth experts.