These days, it’s easy to build a website as there are so many different user-friendly tools available to help website owners create a stunning webpage. Similarly, there are many educational materials readily available to help business owners market their websites effectively. However, almost every expert will agree that the long-term existence of a website mainly depends on maintaining multiple technical, SEO, and business aspects that are essential to the existence and success of an online business.
Maintaining a website is no easy task because it’s fairly common for websites to get frustrating glitches that don’t seem to go away. For instance, you may be running a perfectly stable website for months without any problems only to notice a sudden negative impact on some of your important web pages. It means that your money-making webpage, which provides a steady stream of income every day, is no longer accessible. Adding to the misery is the inability to solve this dilemma in a timely manner. For some businesses, such regular glitches can often cost thousands of dollars in lost revenue.
While website glitches require emergency measures, you may also face countless other issues such as less website visibility and a decrease in website traffic. At the same time, you may also realize that the search engine has suddenly stopped indexing some of the most important pages on your website. If you have hundreds of web pages, it’s fairly easy to remain unaware of such issues until they transform into a huge problem.
These issues are common because a website is just like a living breathing mechanical entity that requires consistent analysis and review to stay in shape. You can’t just create a website and assume that everything will go smoothly without any issues. For larger websites and online businesses, regular website checks and analysis are part of everyday routine.
FACT: 89% of consumers shop with a competitor after a poor user experience. (WebFX)
Online Website Checker
If you never took website analysis seriously, it’s the right time to do so. Not maintaining your website can cause an unrecoverable spiral of technical glitches leading to irreversible damage.
As a first step, get a free website analysis from an online website checker tool. Any free checker tool can help you identify existing problems and glitches with your website. If there aren’t any imminent threats, these user-friendly tools can also help you increase visibility and improve ranking and traffic.
Before getting into details on how individuals and businesses can take full advantage of these tools, it’s pertinent to understand the differences in some of the online website scanners. Since differences in terminology can affect your decision-making in selecting the right tool, here is a brief overview of the types of free website analysis tools on the Internet.
Types of Website Analysis and Checker Tools
Despite the abundance of free website checker software on the Internet, these tools can be roughly divided into three distinct categories:
- SEO Website Tracking Tool: As the name suggests, the freely available software is specifically designed from an SEO perspective. These tools mainly target individuals and businesses who are actively seeking to improve search engine visibility or improve ranking and traffic to their website. Website owners can simply put the URL of their website to get a detailed evaluation of how the website is ranked across the search engine. In simple words, it means that you can check the page rank, link explorer, domain analysis, keyword rankings, and the overall performance of the webpage among a variety of other useful functions. For a more thorough analysis, you may need to signup in the portal. Mostly, the signup is free of charge giving you more details on the performance of your website compared to the available industry benchmark. While most individuals may not need to get a paid version of the portal, often monthly memberships offer in-depth and actionable analysis that businesses find very useful in increasing their visibility and ranking across various search engines.
- Website Analysis Tool: Unlike SEO focused website checker tools, the type of free website analysis software is built to offer a technical overview of the website. Instead of dealing with the actual content of the website or the marketing aspects, the technical part deals with website infrastructure. Businesses and individuals mainly use the tool to get information regarding any glitches and problems on their web domain. Also known as technical SEO, these tools will offer a detailed insight into broken links, meta tags, website spam, structure, and the ability of the search engines to easily find and crawl your website. Instead of focusing on SEO, the technical SEO tool mainly offers website optimization so the search engine can easily crawl, index, and interpret the website. You must remember that the technical aspect is just as important as SEO because you can create a great SEO strategy, but it will not rank your website unless the search engine can easily interpret and understand your webpage.
- Business Analytics Tool: If you own a business or your website has a commercial money-making component to it, then you may focus on getting your website analyzed by a software that can also translate results into meaningful business insights. Built for business-oriented websites, these business analytics tools offer data such as return-on-investment, profit margins, and investment targets. While website checker tools can also offer website audit and technical SEO, the main focus is to help business owners understand how and where to spend their marketing dollars. Often, the software is packed with the tutorial, videos, and helpful content to manage a website like a real business. Using the tool, you can keep track of your progress as the automated software will help increase visibility and get the most value from your investment in the long run. Some tools such as Diib’s website checker tool offer 60 second site scan and the ability to combine website analysis, technical SEO, and business analytics on a single platform.
We will talk about the Diib website checker tool later, but it’s important to remember that many of these tools may also offer hybrid functions that can combine all three aspects in one or only focus on one goal while offering rudimentary help for other functions. Now that you have an understanding of the three main types of website checker tools, here is a more elaborate review of each.
FACT: According to BuilWith, Google Analytics is currently in use at around 57% of the 10,000 most popular websites. Overall 12,376,541 websites using Google Analytics: 372,404 websites within the top million most sites on the internet and an additional 12,004,137 websites on the rest of the Internet. (Quora)
SEO Website Tracking Tool
SEO focused software offers a variety of analysis that can help website owners improve their rankings on the search engine. Depending on the software some of the important SEO features to look for are:
Keyword Analysis: KW Analysis offers the ability to view your current page rankings based on particular keywords. It also suggests similar keywords that you can easily rank for. The tool will help website owners find keywords in a question format and sort them according to predictive keyword metrics.
Link Analysis: This function will allow you to view your inbound and outbound links. You can also research the competitor’s links to find out why they are ranking above your page. Another extremely useful feature is the ability to view broken links and check the spam score of incoming links. You can also discover link building opportunities and view which link is getting the most referral traffic.
Domain Analysis: The domain-level analysis can help you view the top pages of your website according to their page rank and authority. It also highlights top linking domains and the number of new links found by the search engines in the last 30 days. In fact, you can easily analyze website score, click-through-rate, time on a page, and metrics such as traffic to a particular domain.
Social Media Analysis: Using SEO-focused tools, you can get a complete picture of the performance of your social media metrics. Any reliable software will allow its users to easily analyze website score according to the industry benchmark. Some SEO tools offer additional insight into the popularity of social media channels. Tweaking social media metrics allows website owners to earn relevant backlinks from a variety of sources that are often overlooked when performing a manual audit of the website.
Website Monitoring: A lot of SEO tools offer real-time monitoring service allowing website owners to check for downtimes. You can also get a website health report regarding the page speed of a particular web page and compare it against other websites.
The Diib® website tracking tool offers all of the above convenient functionalities in one easy-to-use platform. Take a look.
Website Technical Analysis Tool
A free checker tool focused on technical aspects allows website owners to evaluate the inner workings of their websites. For beginners and anyone who is new to SEO, the technical part may seem foreign as it contains a lot of jargon. However, understanding these terms is fairly easy for anyone because it only takes a couple of minutes to check and fix most faults. The Internet is also full of explanations and “how-to” guides that can prove very useful in fixing minor issues.
Here are some of the main functions of a technical SEO tool:
SSL: The technical checklist includes an analysis of the SSL (Secure Socket Layer). If your website does not have an SSL certificate, it’s prone to attacks by malware. Therefore, technical analysis tools can easily detect such anomalies and offer step by step instructions on how to fix such issues.
Website Responsiveness: Did you know that your website may look and respond differently to PCs, laptops, and mobile? The technical review will let you know if you need to fix screen resolutions and other elements on your website.
Website Speed: Recently, Google has started giving importance to website speed and page load times. Since the website speed impacts the rankings in search engines, technical analysis is all about selecting fast hosting, tweaking CSS, minimizing HTTP requests, and reducing image size.
FACT: Slow-loading websites lead to a $2.6 billion revenue loss each year. (techjury)
Duplicate Content: Your website can generate duplicate content without your permission. In such cases, technical analysis will come handy as it allows website owners to fix CMS publishing multiple versions of the page and use the canonical link element to direct search engines to the right page.
XML Map: One of the most important aspects of technical analysis is creating an XML map that helps search engines understand the structure and content of the website. Often, technical analysis allows website owners to fix XML sitemap issues in matter of minutes. As a result, your pages are indexed quickly and the search engine robot is able to add additional pages without any problems.
AMP: AMP is a Google project that allows the webpage to load quickly on mobile. It does so by loading only the most important elements of a webpage. Using technical analysis tools, you can easily improve website ranking and traffic as AMP pages are more likely to be read and shared by users.
FACT: 74% of users are more likely to return to mobile-friendly websites.
Structured Data: Another important aspect of using a technical checklist is to add structured data to the search result of the search engine. The structured data is the extra bit of information that you see under the web site’s search result. It can include websites ratings, its address, list of main products, and other useful data that can help users interact with the website directly from the search engine results page. This is what structured data (or schema) can do for your listing.
While this is not an exhaustive list of technical analysis, it is certainly enough to explain that technical analysis may differ from SEO analysis. While SEO analysis is more focused on marketing aspects, technical analysis helps keep your website in shape. As you can see from the above photo, Diib’s comprehensive dashboard also covers many of these technical aspects.
Now, let’s look at the third component of the website analysis tool: business analytics.
Business Analytics Tool
The role of business analysis is to help businesses evaluate and understand their growth potential. A reputable business tool, such as the one offered by Diib, incorporates SEO and technical analysis in its 60 second site scan so that you can get SEO, technical SEO, and business functions on a single platform. From a business perspective, any business analytics software will offer a growth plan, benchmarks against competitors, and a financial portfolio.
Here are some of the most important features of an online business analysis tool:
Data Science: The program helps website owners and businesses to transform their SEO numbers and goals into numbers that everyone can easily understand. By transforming numbers into actionable data, a business analysis tool will let website owners know if their marketing dollars are spent in line with their business goals.
Growth Plan: Instead of just churning up numbers, an online business checklist allows individuals to come up with a growth plan. The growth plan is formulated using numbers and data offered either by the website owner or it is automatically extracted from the SEO campaigns run by the platform. It’s not unusual for good business tools to incorporate SEO and technical data in the overall analysis.
Progress Tracker: A good business tool offers a progress report to keep you in touch with your goals. Considering that every online “for-profit” website is a potential business enterprise, such progress reports are critical for businessmen who want to evaluate the real value of their website.
Here is what this type of software from Diib may look like. Customized objectives and alerts help you to grow your business through website development.
In a nutshell, any business checklist pertaining to an online website will rely on numbers and data generated from tools such as Google Webmaster Tool. For new websites, Google Webmaster Tools accumulate data that can be fed to business tools generating easy-to-understand data for individuals and businesses.
Which Website Checker Tool is Better?
There are tons of free website checker software available on the Internet. Most of these tools claim to integrate SEO and technical analysis functions in a single software; however, tools such as Diib’s website checker offer additional functions such as business analysis.
Due to the variety of free tools, the best online website checker is the one that suits your needs and business style.
It’s true because a single software can only analyze a specific number of functions. For instance, if you’re interested only in SEO analysis, then it may be better to look for tools that specifically cater to SEO elements. It’s likely that your preferred software may also offer other functions, but your business needs should dictate what software to choose.
Similarly, you must also remember that website checking tools are not created equal, which means that there may be a lot of differences in similar looking software due to the variety of functions that these tools can perform. It means that two SEO-focused tools can also differ significantly.
As for business owners and anyone involved in e-commerce activities, it’s logical to look for a website analysis tool that can help them achieve their business goals. While a business-oriented software may also integrate SEO and technical analysis elements, look for software that can transform your SEO and website data into meaningful numbers so you may achieve your business goals.
There are several free tools available online that can give you insights into your google ranking. Diib, in fact, offers a free 60 second site scan that can tell you where you rank.
While there are always those who seek to take advantage of their fellow business owners, there are far more that are simply looking to help. Beware of those who would ask for money upfront and always check online reviews before entering personal information.
Free scans are available and will give you some information on the speed and errors on your website. If you are truly invested in fixing the issues on your site and building a stronger, more lucrative website, investing in an SEO Analysis tool will pay in the long run.
According to Google, “inclusion in Google’s search results is free and easy; you don’t even need to submit your site to Google. Google is a fully automated search engine that uses software known as “web crawlers” that explore the web on a regular basis to find sites to add to our index. In fact, the vast majority of sites listed in our results aren’t manually submitted for inclusion, but found and added automatically when our bots crawl the web.”
Google has updated its Test My Site tool to add more than just your site’s mobile speed scores. Now the tool will show you how many visitors your site is losing because of your site speed and how you compare to your competitors.
As one of the largest data collection sites available, Diib compiles worldwide data into easy to understand metrics. Compare your online store to your worldwide competitors and learn ways to improve.
According to the Alexa blog, “Alexa rank is a measure of website popularity. It ranks millions of websites in order of popularity, with an Alexa Rank of 1 being the most popular. … Alexa rank is calculated using a proprietary methodology that combines a site’s estimated traffic and visitor engagement over the past three months.”