| Read time 16 min read

The Top 5 SEMRush Alternatives: Pros and Cons

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The Top 5 SEMRush Alternatives: Pros and Cons

Read time 16 min read
The Top 5 SEMRush Alternatives: Pros and Cons

Test your SEO in 60 seconds! Diib is one of the best SEO tools in the world. Diib uses the power of big data to help you quickly and easily increase your traffic and rankings. We’ll even let you know if you already deserve to rank higher for certain keywords.

Scan your website DA in 60 seconds! Diib is one of the best SEO tools in the world. Diib uses the power of big data to help you quickly and easily increase your traffic and rankings. We’ll even let you know if you already deserve to rank higher for certain keywords.

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SEMrush is an excellent SEO tool that offers vast options engineered to enhance your digital marketing and drive traffic to your web pages. However, some of its hitches and weaknesses have provided an opportunity for sites similar to SEMrush to gain popularity.

Different sites have come up with features and tools that offer SEMrush similar solutions providing a diversity of options. This article will delve more into the five best SEMrush alternatives, their properties, pros, and cons in an attempt to expound their differences and outline which tools are SEMrush similar.

Serpstat

Serpstat is one of the best SEMrush alternatives that come at a pocket-friendly budget for marketing teams working with a tight budget. The program is affordable, providing an easy to use option that makes it a great companion for businesses that want to make the best use of SEO but have little knowledge of the topic. Serpstat provides information for about 180 million domains, which is twice the number available for SEMrush.

Serpstat is among the best SEMrush alternatives as it offers vital word research, backlink analysis, competitor research, and SERP analysis. The above tools make it an alternative to SEMrush similar tools. Its competitive price ranges between 69-499 dollars a month and allows it to offer its services to a broad range of businesses.

Some of the features Serpstat possess include;

  • Text analytics and clustering of keywords
  • Page audits and checks
  • Marketing intelligence
  • Content marketing ideas
  • Advertising and search analysis
  • Reporting and infographic features
  • Rank tracking

The image below shows Serpstat’s Domain Analysis:

The Top 5 SEMRush Alternatives: Pros and Cons

(Image Credit: Google)

Pros

  • Check and Audit: Serpstat’s page checks and audits allow it to search which site pages are relevant to a keyword. It thus provides an opportunity to analyze strengths and competitions and learn how to place keywords to push SEO rankings to the top strategically.
  • Keywords: The site also singles out keywords found in competitors’ top-ranking pages that help improve ratings and develop a more robust digital campaign.
  • Mark Milestones: Rank tracking provides an opportunity to tabulate marketing milestones and show a clear picture of where a website is ranked online.
  • Learning Platform: Serpstat provides a learning platform for individuals by offering a wide range of marketing ideas and intelligence gathered from the vast information it stores.
  • Free Plugins: Serpstat offers free plugins that enable an analysis of on-pages, domains and pages, providing a clear picture of a website’s strengths and weaknesses.
  • Free Trial: It provides a free trial that is comprehensive and enables your team to utilize all its SEO settings and options. This opportunity allows your team to familiarize with the tool and make an informed decision on the type of paid package to meet your site and business needs.
  • Email Alerts: Provides email alerts for change in positions that makes progress tracking easy and efficient. You can follow your team’s effort in real-time and determine whether the approach is functional or bearing fruits.

Cons

  • Lack of integration with Google search analytics and console may slow the rise in SEO rankings
  • It has no provision for social media tracking, which is among the most powerful marketing tools in the digital era
  • Inability to monitor backlinks, making it hard to gauge their strengths or the traffic they generate.

Serpstat is a great tool and an excellent alternative to SEMrush. Its competitive price makes it ideal for amateurs and small businesses to grow their SEO numbers and become great at SEO analysis. It is also user friendly and ensures its users understand and can handle it easily. Serpstat is ideal for businesses that seek an affordable or free platform that can help them implement strong keywords strategy in their sites.

The Top 5 SEMRush Alternatives: Pros and Cons

(Image Credit: Ahrefs)

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Ahrefs

Ahrefs is the second most active crawler after Google covering at least 5 billion pages and 170 million root domains. It also possesses a vast keyword database that searches to the tune of ten search engines simultaneously. Ahrefs rivals SEMrush having an almost similar backlink database that makes it reliable for massive datasets analysis. For instance:

The Top 5 SEMRush Alternatives: Pros and Cons

(Image Credit: Ahrefs)

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Ahrefs possesses great site-specific and internet-wide crawling capabilities that make it unique, coupled with its ability to manage keywords and analyze competitors. These unique features make it a great alternative to SEMrush. Some of the features of Ahrefs include;

  • In-depth backlink analysis
  • Multiple domain comparisons
  • Link intersection and content gap
  • Authority checkers for websites
  • Broken link checker
  • SEO analysis

The above features function to make Ahrefs not only fantastic but reliable. 

Pros

  • Analysis: Ahrefs allows for an efficient analysis of SERPs that aids in keyword competition analysis. It provides an opportunity to understand what your competitors are doing and provides a learning platform for marketing companies that want to get better.
  • Learning Tool: It also acts as a learning tool for individuals learning more about keyword competition and provides an opportunity for them to know what is trending in the market and what can make them stand out in their sector as far as keyword writing is concerned.
  • Pricing Plans: Ahrefs comes with four pricing plans that provide an excellent opportunity for various individuals to choose what program works best for their team. However, the different techniques have some limitations; thus, understanding your needs and objectives will enable you to select a plan that adequately serves your needs.
  • Flexibility: The advantage of the Ahrefs plans is that one can easily upgrade or downgrade. These acts provide a flexible schedule that allows your marketing team to only pay for what they need at the time.
  • User Friendly: Ahrefs is easy to understand and is user-friendly, making it an ideal tool for amateurs and professionals. It eases your staff’s training on SEO and focuses on simpler mechanisms to help grow your SEO rankings.
  • Filtering: The platforms have extensive filtering options for all payment plans that allow one to carry out proper research and know what their competitors are using and trending.
  • Backlink Database: Ahrefs has the largest backlink database that provides you with a comprehensive source of information and links that are likely to boost your SEO ranking and visibility and guide a higher-order path on a specific keyword. 
  • SERP Feature: It also provides a relatively easy to analyze SERP feature, making it ideal for a wide range of users.
  • Keyword Research: Ahrefs provides keyword research for search engines such as Amazon, YouTube, Google, Bing, Yahoo, Baidu, and Yandex, making it easy to upgrade keyword pools and use strategic keywords that drive traffic to the site.

Cons

  • It is relatively pricey and misses an outreach tool
  • Its first plan has minimal features that may add very little value to a team; thus, higher plans payments for those seeking further services provide an opportunity for only one user, which may not work for larger businesses.
  • The traffic stats in Ahrefs is limited and are not entirely accurate as compared to other platforms
  • Ahrefs has no integration with the Search console, making it tiresome to remove bad backlinks as you have to do that manually.
  • It does not have the option for google analytics; thus, one cannot use GA for SEO reporting.

In a nutshell, Ahrefs is ideal for individuals focusing on tracking keyword movements across multiple accounts. However, it is too costly to do this on more than one site as the first plan does not provide this option. Take a look at their Competitor research and keyword tool:

The Top 5 SEMRush Alternatives: Pros and Cons

(Image Credit: Ahrefs)

Ahrefs is an excellent alternative to SEMrush usage and a perfect tool for bloggers and SEO agencies who want faster SEO execution of their SEO strategies accomplished.

SEO Powersuite

SEO Powersuite is one of the best SEMrush desktop-based alternatives used by many SEO specialists and site managers. It comprises four different tools that make it a cutting edge in the digital era. These tools include;

  1. SEO Spyglass

SEO Spyglass provides an opportunity to carry out an in-depth analysis of backlink traffic and determine its quality. It also allows you to check-in link and penalty scores, making it ideal for large enterprises. The platforms offer an ability to compare with up to five of your competitors’ sites and help generate reports for domain comparison and backlink analysis, providing an in-depth analysis of your competitors. For instance:

The Top 5 SEMRush Alternatives: Pros and Cons

(Image Credit: MarTech Today)

It provides an extensive link building tool that helps increase the number of links required for the site. Spyglass also comes with an inbuilt email and browser template that makes it easy to reach out to others to develop connections and connect with other browsers.

  1. Link Assistant

This tool in SEO Powersuite allows you to reach prospects with Gmail options within the dashboard, making communication easier. Link assistant breaks down the looking for prospects option by enabling you to place them in different categories. These include looking for prospects through commenting, postings, guest comments, and directories to boost your website numbers and traffic. For example:

The Top 5 SEMRush Alternatives: Pros and Cons

(Image Credit: SEO PowerSuite

It also allows you to validate links and understand the value of the connection. You can track existing link projects and generate link reports that help properly analyze and link building strategies.

iii. Website auditor 

The website auditor allows you to increase crawling ability by exploring web pages with SEO and speed factors. It also offers a frequency-inverse document frequency formula that makes the business stand out. An individual can export audit trails to help update their clients and advise on a way forward. Website auditors thus help SEO specialists self-examine themselves and formulate strategies to enable them to increase their SEO rankings. This image shows an example of PowerSuite’s Website Auditor:

The Top 5 SEMRush Alternatives: Pros and Cons

(Image Credit: Joomla-SEO)

  1. Rank Tracker

Rank Tracker provides an accurate ranking system that helps determine the order of webpages for various keywords. It pulls related keywords from searches in the Google keyword planner, SEMrush, and analytics showcasing top keywords and their relevance to your webpages.

The rank tracker also provides keyword efficiency scores that help you formulate lucrative keywords and drive traffic to the site. Rank trackers are thus essential in developing excellent keywords and improving SEO rankings. It allows an individual to understand where they are and how they can strategize to do better.

The Top 5 SEMRush Alternatives: Pros and Cons

(Image Credit: SEO PowerSuite)

Pros 

  • Keyword Gap Feature: SEO Powersuite has a keyword gap feature that showcases the keywords used in common by competitors. The tracker enables a website to know the keywords they miss out on, helping them close the gap. 
  • Cheaper: It is also a cheaper alternative to SEMrush in terms of price and offers an excellent tool package for the free package.
  • Tag-Based Tracking: It allows for tag-based tracking that shows the business in which tags generate traffic or are utilized.
  • One-Time Fee: SEO Powersuite has a one-time fee making it a cheaper alternative to most cloud-based apps that require monthly subscriptions.
  • Link Assistant: It does the job of a link assistant, helping you build a link portfolio and maximize on new links helpful to your site.
  • Competitor Analysis: It provides an opportunity to compare up to 40 competitors with your site, learning their strengths and weaknesses.
  • Adaptable: SEO Powersuites can adapt to keyword search engine changes that make it unique and updated, ensuring you don’t miss out on the latest keywords and links.

Cons 

  • A user has to purchase a license to gain access to the platform. The individualized charge makes it expensive for large enterprises with a broad digital marketing team that needs access.
  • Its database is relatively smaller than SEMrush, but the price tag makes it favorable.
  • Marketing teams with older machines may experience delays since the application takes so much space slowing the memory functionalities.
  • The platforms have frequent unexpected paid algorithm updates making it inaccessible without payment.
  • The desktop platform also requires large download space and consumes a lot of power, adding utility bills.
  • Every user must have a license to use the application.

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SE ranking

SE ranking is a more straightforward application and provides an excellent platform to streamline its SEO strategies. Though relatively new, SE ranking offers a great alternative to SEMrush being cloud-based by saving time and memory. The platform has a suite of tools and provides a superior keyword analysis as it houses about 2 billion keywords. 

The reporting interface is also friendly, making it easy to write reports and explain to investors the company’s digital position. SE ranking thus makes pitching easy. The SE pricing model is ideal for most enterprises and individuals as it provides an opportunity to choose how many keywords ranking you would like to do, the frequency and duration. This flexibility makes it ideal for small enterprises and outsourced individuals who use the site periodically.

The Top 5 SEMRush Alternatives: Pros and Cons

(Image Credit: Capterra)

Pros 

  • Backlink Evaluation: SE ranking has a comprehensive list of variables to evaluate your backlinks, look at them holistically, and provide a more accurate report on their strengths.
  • Grouper Tool: Its Grouper tool allows it to develop a unique strategy for keyword ranking to increase your keyword pool and rankings.
  • On-page SEO Rankings: SE ranking allows on-page SEO rankings that help in proper strategy formulation and identification of pages that need more attention. It also provides suggestions that are useful to help change the order of such pages.
  • In-depth Audit: The platforms offer in-depth audit and analyze your website’s health as a whole, providing specific reports on what can be improved.

Cons 

  • Data on the platform loads slower than other media that can make it time-consuming, especially for those with a poor internet connection since it is web-based.
  • The SE ranking is not learner-friendly and has no detailed training platform compared to SEMrush similar tools, making it complicated for a beginner.
  • It does not offer any SEO writing tips or tools. 
  • Rankings take a day before you can access it, making it hard to generate reports on short notice.
  • The SE ranking is an excellent asset to the business with a limited budget. You get the chance to focus on keyword analysis and strategies at a small fee.

SpyFu

SpyFu is a detailed SEO tool that offers SEMrush similar tools whose primary focus is keyword analysis and research. The platform comes with tools such as backlink checker and rank tracker SEO research, making it excellent for a wide range of activities. The platform allows you to generate Ad history and templates, carry out domain comparisons, get reports, and support influencer marketing. 

SpyFu’s basic plan is relatively cheaper and comes with unlimited access to various specifications like keyword research and grouping, competitor or domain analysis, backlink analysis, and complete data export. SpyFu provides an excellent platform for generating keyword stats and search volumes that ease ad campaigns and propels traffic and SEO rankings. For example: 

The Top 5 SEMRush Alternatives: Pros and Cons

(Image Credit: Fiverr)

Pros 

  • Refund Policy: It offers a thirty-day refund policy that reduces the risk of purchasing the application.
  • User Friendly Interface: Its user interface is friendly and easy to navigate, making it easy to use.
  • Reports and Data: SpyFu offers unlimited opportunities to export data and reports making it ideal for multiple users.

Cons 

  • SpyFu experiences geographical limitations, making it inaccessible to everyone. Its edition can only function in the US and UK, looking out to the rest of the world. Thus, it is not ideal for continually moving individuals and may find themselves out of these geographical locations.
  • Its crawling prowess is also limited, lacking a web-wide coverage and may thus not fully meet the needs of enterprises keen on increasing their keyword as it contains keywords from selected domains.
  • Its report generation formula is complex and may be hard to understand for amateurs making it difficult for marketing teams with many people.
  • SpyFu does not allow the exports of charts and tables, making information inconclusive or half that may lead to bad decisions or wrong judgment calls.

Conclusion

The above tools and sites similar to SEMrush offer alternatives built to perform different tasks. You can utilize them individually or combine them to achieve excellent results. That being said, Diib Digital offers a complete User Dashboard with features like:

  • Custom Alerts which keep you informed on your website health and any changes to the google algorithms that can affect your traffic patterns.
  • Objectives with customized suggestions on ways to improve your website health and organic traffic.
  • Insights into not only your own alt text health, but that of your key competitors.
  • Sync your Facebook profile to give you insights into the specifics of your social media campaign. Things like individual post performance, demographics of users, best time of day to post and conversions.
  • Monthly collaborative session with a Diib growth expert that can help you fine tune your SEO efforts and guide you to Shopify growth and success.

Call today at 800-303-3510 or click here to get your free 60 website scan and learn more about your SEO strengths and weaknesses.

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FAQ’s

While there is a free version of SEMRush, it does limit your ability to view and pull the full data for your website. They do offer a free 7 day trial where you can test out ALL the features you may want.

SEMRush includes hoards of data related to SEO and PPC, which isn’t something that Moz seems to cover. When looking to do lots of backlink and keyword research, SEMrush is the way to go.

Identifying sites that are similar to yours in Google is fairly simple. You need to type “related:[your URL website]” in the search box.

One of the mistakes most people make is relying only on a keyword tool to tell them how competitive a certain keyword may be. Keyword competition is a level of difficulty in ranking for certain industry leading keywords.

A backlink is a link created when one website links to another. Backlinks are also called “inbound links” or “incoming links.” Backlinks are important to SEO

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Daniel Urmann

Author Bio:

Daniel Urmann is the co-founder of Diib.com. Over the past 17 years Daniel has helped thousands of business grow online through SEO, social media, and paid advertising. Today, Diib helps over 150,000 business globally grow online with their SaaS offerings. Daniel’s interest include SMB analytics, big data, predictive analytics, enterprise and SMB search engine optimization (SEO), CRO optimization, social media advertising, A/B testing, programatic and geo-targeting, PPC, and e-commerce. He holds a Master of Business Administration (MBA) focused in Finance and E-commerce from Cornell University – S.C. Johnson Graduate School of Management.

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