| Read time 14 min read

How to use a keyword planner

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How to use a keyword planner

Read time 14 min read
How to use a keyword planner

Test your SEO in 60 seconds! Diib is one of the best SEO tools in the world. Diib uses the power of big data to help you quickly and easily increase your traffic and rankings. We’ll even let you know if you already deserve to rank higher for certain keywords.


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How Do I Use Google Keyword Planner?

Google Ads have revolutionized modern business. Numerous companies have seen their brand grow and tripled their revenue using these ads. If you want to grow your business, then you should try the magic of advertising it on Google.

Google has made it quite simple for you to create and post ads from every corner of this world. The process is quite straightforward, but it also needs you to have some skills to reap what you sow.

For users to find your ad on Google, you have to customize and carefully select keywords that describe your business. The choice of keywords that you select will significantly determine the overall results of your Ad.

A great choice of keywords can boost your businesses within days or weeks. On the other hand, a poor choice of keywords might not attain your advertising goal.

To help users come up with great keywords for their ads, Google introduced tools that are very useful in getting you value for money. One of these tools is the keyword planner. Many people do not know how to use the new keyword planner.

If you are asking yourself, how do I use google keyword tool? Then you are in the right place. We are going to guide you on how to use google AdWords planner effectively.

We have used this tool for several years, and we have been able to build and grow our business to greater heights. We are therefore glad to share with you all you need to know on how to use the new keyword planner. By the end of this article, you will start using a keyword planner effectively without much hustle.

What Is A Keyword Planner?

A keyword planner is a tool that you can use to source for keywords ideas and estimate traffic to assist you in building a Search network Operation. Generally, you use it to find keywords that are most relevant to your business. The keyword planner generates effective keywords for your ads to appear in front of other ads. Here is what a keyword planner looks like:

How to use a keyword planner

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Benefits of a keyword planner

A keyword planner will assist you in the following ways.

  • To conduct a keyword research: Before you decide to do a google ad for your business, you should first conduct a keywords research. The research shows you what people are interested in. You can also assess the volume search of keywords that you think suits your business.
  • To evade the stiff competition of keywords: Google has a very stiff completion of keywords due to its numerous users. Everyone is fighting to get ranked at the top using specific keywords. Most of the keywords for sites doing similar kinds of business are almost similar.

For newcomers, it is fairly impossible to outdo the veterans who are already on the top ranks. You, therefore, need to select unique keywords that are relevant and have lower competition.

  • To assess the volume search and forecast of the keywords: You can use the keyword planner to know how many sites are using specific keywords. You can also forecast how keywords will behave in the future. The Google keyword planner allows you to do this for free.
  • To generate keywords that are relevant to your product: This is a significant benefit of the keyword planner. It helps you come up with unique keywords that are relevant to your business.
  • To ensure you get value for money: The keyword planner helps you to get value for money by suggesting unique keywords that point back to your business. The ads you place using the Unique keywords allow you to rank at the top.

FACT: 92.42% of keywords get ten monthly searches or fewer (Ahrefs). This is why it is vital to research the RIGHT keywords.

What You Need to Know Before you Start using Keyword Planner

Before you learn how to start using keyword planner, you should know what Google expects from you.

Google has laid out several guidelines before allowing you to access the free google

keyword planner, and You do not need to worry on how to use adwords keyword planner.

  • You must create a Google ads account: Google ads account for a requirement before placing ads or using the keywords planner on Google. 

How to use a keyword planner

You will be interested

  • Your Google ads account must be In Expert mode: If you are in Smart mode, you will not be able to access the keyword planner. 

How to use a keyword planner

  • You must complete the account setup: To complete your account setup of the most secure platform to shield their users from cybercriminals. If you are not ready to spend money, you can just simply click pause campaigns.

How to use a keyword planner

How to Access Google Keyword Planner for Free Without Billing Information

Google demands that you have to complete the billing set up before you can access the Google keyword planner. What if you just want to try it out before committing your billing information? Is it possible? Yes, it is possible! You can be able to bypass the ads on the billing page and jump right into the Google keywords planner.

Just follow the following steps.

  • On the “What’s your main advertising goal?” Tab. You will have three options to choose from. DO NOT click any of them. 

How to use a keyword planner

(Image credit: Ahrefs)

  • Just below the “NEXT” button click on “Explore more campaign options and tools.” ***Note: you must be using a computer, and if this button does not appear, try resizing your browser. 
  • Then at the bottom, click on “create an account without a Campaign.” 
  • On the next tab click the “SUBMIT” button
  • You will then get a congratulations message stating that you are done.
  • Then click on the “Explore you Campaign” button.

After you do this, you will now be ready to open the keyword planner for free!

  • On the top right corner, simply click on the “Tools & Settings.” 
  • On the “PLANNING” Tab dropdown, click on “Keyword Planner” and there you have it! Congratulations, so far, you have been able to access Google keyword planner without entering your billing information. Now, let’s learn how to use the keywords planner tool.

How to Use Google Adwords Planner

The Google keyword planner offers you two different options.

  • Discover New keywords
  • Get search volume and forecast.

Let us begin exploring the first option.

  1. “Discover new Keywords” option

How to use a keyword planner

This option allows you to discover new keywords ideas relating to your business. The tool gives you a chance to enter your keyword that is related to your business and requests you to provide your business domain.

The “Discover new Keywords” option further comes with two different options. It gives you an option to either “start with keywords” or ” Start with a website.” selecting either will give you almost similar results.

How to use a keyword planner

(Image credit: SEMrush)

If you don’t have specific keywords in mind or you want Google to just suggest it for you, you can select the option “Start with a website.” This option lets the keywords planner browse through your website and suggest relevant and unique keywords that you can use in your ad.

Let’s take a practical example and see what the results are. Assuming you are selling men leather shoes in California USA, some of your keywords would be:

men shoes, Leather shoes, California men shoes, leather sneakers, and boots.

Inputting this on the first option of keywords, we click submit, we can see several details. The keyword planner shows tabular results that you can easily interpret.

The first column is the “Keyword (by relevance)” this column displays the keywords that you have in mind and adds other keywords ideas related to your suggested keywords.

How to use a keyword planner

(Image credit: SEMrush)

The second column shows “Avg. Monthly searches” of every keyword. This is crucial in determining the keywords to select for your ad. It is preferred you select relevant keywords words that have a high monthly search. Some keywords have a shallow monthly search and therefore are not appropriate for your business ads.

However, you cannot use this column only when selecting your keywords. You ought to look at all the other columns for you to come up with the best keywords option.

The third column displays the level of competition on the specific keywords. This is also important to look at before deciding on what keywords to select. I would recommend you select keywords with a lower competition if you are new to google ads.

The fourth column is the “Ad impression” column. This column is used to compare how the keywords that you have already used in a google ad suits your business. It shows how the keywords matched users’ search after placing a google advertisement.

The fifth and the sixth columns show the amount to bid for your keywords to appear on the top page. It shows both the low range and the high range. The google keyword planner further shows how you can broaden your search and gives you the most relevant keywords for your business.

In our example, google suggested that we should broaden our search and include keywords like shoes, design shoes, footwear, authentic shoe, leather footwear, sneakers. From here, we can be able to select the most appropriate keywords based on all the tabular results presented.

  1. “Get search volume and forecast” Option

This option helps you in viewing the search volume of your keywords and forecasting how these keywords will perform in the future. It helps you know if you have selected the right keywords for your business. Moreover, you can use this option to evade high competition and select words that have a promising future with low competition.

Using the same example. Assuming that you are selling men leather shoes in California USA, some of your keywords would be: men shoes, Leather shoes, California men shoes, leather sneakers, boots

Inputting this on the second option, we can see several details

The results display two tables. The first table is usually a summary of your plan and cost. The table shows you your keywords plan, clicks that you are likely to get every month and how much you will pay for the ad on a monthly or daily basis.

CPC on the table simply implies the cost per click that you will pay if a user clicks on your Google ad. CTR on this table stands for Click Through Rate and is usually given as a percentage.

The second table the outlays finer details of the keywords that you entered. The table shows the individual results of each keyword that you proposed. From here, you can be able to see which keywords will likely bring traffic to your business.

In our example, the most effective keywords likely to get us good clicks may include Boots, Leather Shoes, and men’s shoes. The other keywords, such as California men shoes and Leather sneakers, are not worth using in our advertisement.

Basic Filtering for Budget and Audience

After assessing the search volume and the forecast of your keywords, you should consider filtering them to suit your budget and audience. Sometimes a keyword might have a very good search volume and a great forecast, but it might not be ideal for your audience.

Even if you use this to create an ad, you will not be getting any value since users will not find what they were looking for. You will end up paying for a click that is not boosting your business in any way. You should ensure you filter out keywords to suit your budget and suit your target audience.

Choose Quality Keywords Over Quantity

In our above example, we have seen that the keywords that have enough potential to boost our ad are the only three. The others have a negligible effect on our business.

You should, therefore, only select a few quality keywords that have a significant potential rather than using many keywords that do not have any significant effect on the business. The only choice keyword that adds quality to your ad and avoids combining many words.

Analyze your plan to optimize your budget

Before you decide on which keywords plan to use for your Google advert, you should analyze it and optimize it to fit your budget. One way of optimizing your plan is by removing keywords that are closely related.

For instance, if you have several keywords and two of them are ‘boots’ and ‘leather boots,’ you can decide to do away with ‘boots’ and minimize the cost of your ad. Conduct an analysis that you feel is right for your business. However, be careful not to focus so much on optimizing your budget and end up spoiling your plan.

Show Ads to Your Geographic Area Audience

Google allows its users to create Google Ads targeting a specific geographical location. This ensures that those who click your ad can easily access your business location.

It does not add value to your business if a user from another country clicks your ad and cannot get the services or products that you are offering. You should target your ads to your geographical location to maximize on acquiring potential clients.

How to use a keyword planner

We hope that you found this article useful.

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Prepare for What Your Competition Is Paying

After placing a Google ad, you have no control over your competitors. The CPC bid determines which ad appears at the top. If your competitors increase their CPC bid, you should be ready also to increase your bid.

You should not fear competition since competition shows that there are potential clients visiting sites using specific keywords. Try your best to always be ready to pay what your competitors are paying or more.

Other Types of Keywords Planner

There are numerous types of keyword planners in the market, which you have to pay to use them. Luckily, Google offers you a free keyword planner when you advertise on it. However, you can also get other free keyword planners that work just the same as google keyword planner.

  1. Keyword generator: This keyword planner is offered freely for you to conduct keywords research. A great tool proposes keywords ideas that you can use to broaden your search. It is useful in showing search volume and other details. However, it is not entirely accurate and might give misleading searches.
  2. Keyword sheeter: The keyword Sheeter is one of the fastest keyword research tools that delivers accurate results within no time. The tool offers excellent ideas very fast. However, the tool is basic and does not include other details, such as search volume and data trends.
  3. Answer the public: This is also a great tool to specialize in questions research. This keyword planner tool finds questions and tries to compare related searches. The tool can display prepositions and list them alphabetically. However, this tool is limited to question type searches and does not give finer details that you can use in developing a plan.
  4. Keyword Surfer: The keyword surfer is another tool worth your attention. The tool can be easily installed as an extension on Google chrome. It is quite useful in displaying the volume search for specific keywords on Google. You can use it for preliminary planning, but it might not be effective for the overall plan.
  5. Keyworddit: This is also another simple tool that you can freely access from the internet. It gives fast results and great suggestions for keywords. If you are a beginner in placing ads, it can be quite handy on showing you great keyword searches. However, it is too basic to be used to develop a great keywords plan.

Diib®: Keyword Planning at its Finest!

Learning how to use a keyword planner and using those keywords optimally is key to any good SEO campaign. Diib® Keyword Tool offers insights into the health and effectiveness of your keyword campaign and into that of your most intense competitors. Our Diib growth experts can give you valuable, professional advice on the best way to utilize your keywords and the metrics you receive with this invaluable tool. Here are some of the features that set us apart from the crowd:

  • Use the keyword and backlink research tools to find what keywords you and your competitors are ranking for and create content around those keywords.
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Export the keywords you find in your Keyword Planner by clicking “download keyword ideas”. You will then want to cross-reference this list with other keyword research to formulate the ideal strategy. You can export the entire list or just a few words.

This number can vary greatly depending on budget and how quickly you want to see results. That being said, targeting around 5-6 keywords in the beginning is recommended for most small businesses.

Keywords are the topics and ideas that define what your content or company are all about. In SEO, these are the words that people who are searching type into a search engine.

Most SEO experts will agree that an ideal keyword density is around 1-2%. This means that your target keyword appears about one to two times per 100 words. At this rate, the keyword appears enough times to show search engines what the page is about without being seen as keyword stuffing.

Keyword stuffing is largely condemned by search engines, and could result in a penalty. In other words, if you fill your page with needless keywords, it won’t improve your chances of ranking higher; it will actually do the opposite.


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Daniel Urmann

Author Bio:

Daniel Urmann is the co-founder of Diib.com. Over the past 17 years Daniel has helped thousands of business grow online through SEO, social media, and paid advertising. Today, Diib helps over 150,000 business globally grow online with their SaaS offerings. Daniel’s interest include SMB analytics, big data, predictive analytics, enterprise and SMB search engine optimization (SEO), CRO optimization, social media advertising, A/B testing, programatic and geo-targeting, PPC, and e-commerce. He holds a Master of Business Administration (MBA) focused in Finance and E-commerce from Cornell University – S.C. Johnson Graduate School of Management.


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