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About Alexa Site Rank: A Google Chrome Extension

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About Alexa Site Rank: A Google Chrome Extension

Read time 9 min read
About Alexa Site Rank: A Google Chrome Extension

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Alexa Site Rank Google Chrome Extension

In addition to being a Google Chrome extension, Alex Site Rank is also an Amazon subsidiary and suitable for use as an Alexa rank extension for Firefox. Web traffic data is used to generate a listing of the most popular sites. Millions of websites are ranked in the most popular order according to the data from Alexa. The rank shows the popularity of your website. The extension also examines how your website is doing in regards to the other sites. 

This means the extension is helpful for both competitive analysis and benchmarking your KPI. Your visitor engagement and estimated site traffic for the past three months are used to calculate your Alexa site rank. The toolbar provides the data necessary to calculate your engagement and traffic. The behavior of your users is monitored as a sample of internet users. If you want your site data to contribute to current rankings, you begin by downloading and installing the Alexa toolbar. Here is an example of the Alexa toolbar:

About Alexa Site Rank: A Google Chrome Extension

(Image Credit: HigherVisibility)

According to the official Alexa website, the number of page views on your website is estimated then combined with your typical number of unique visitors to determine your ranking. Alexa has a global data panel providing the traffic data used by the system for website ranking. This data is obtained from internet users with one of several browser extensions including Google Chrome, Internet Explorer and Firefox. Your site is audited by the Alexa ranking algorithm to calculate the frequency of your visits. 

If one of your users visits your website multiple times during the same day, it will only be counted as one visit. There are two factors used to measure the individual ranking of your website. The first is the number of visits your website receives per day from Alexa users including your unique daily visitors. The second is your average number of pages views. This is the number of times Alexa users visit one of your specific pages or URL each day. 

Alexa then determines the website with the highest combination of page views and unique visitors. This website receives the number one ranking. The algorithm also searches for potential biases so the ranking can be amended to compensate for any visitors not included in the measurement panel from Alexa. The current belief is Alexa is sourcing third-party data to provide a broader view of consumers using the internet. 

Are Alexa Rankings Accurate?

This is a complicated question because although Alexa site rank is a good comparison between your website and others, it does not necessarily provide the most accurate rankings. There have been comparisons made between the website ranking of Google Analytics and Alexa. The conclusion was Google Analytics is more accurate than Alexa. This is because certain websites receiving a lot more page views received a lower Alexa site rank.

The reason is most likely because Alexa does not have nearly as wide a coverage as Google. There are a lot of users not trackable by Alexa because their toolbar has not yet been installed. Due to the lower coverage ratio, Alexa works better as a site rank overview for comparison as opposed to a 100 percent accurate overview of your site. According to several sources, the Alexa site rank for your website can also be manipulated. 

The belief is you can create a JavaScript function for opening a wide range of page addresses through your website. This will increase your Alexa site rank artificially. You can increase your pageviews by opening each address using a separate window. This action is not recommended because it is bad for your user experience. Your users will most likely become frustrated because they will need to click through several of your pages to reach the article they want to read. 

There is a recommended and much better option to improve your Alexa site rank. This is writing regular high-quality content to increase traffic to your website. This is referred to as SEO 101. Boosting your Alexa site rank artificially will only work for the short term. Just like the majority of quick fixes, it is not an effective option for the future. If you are interested in viewing your Alexa site rank, the process is very simple. 

Start by visiting the official Alexa site rank checker. Now enter the website URL you want to check and click on find. You can now see the stats for your website or perform another search. You can simultaneously check multiple ranks by using the bulk rank checker. This checker works in exactly the same way. For instance:

About Alexa Site Rank: A Google Chrome Extension

Pros and Cons of Alexa Rank

Alexa site rank has both pros and cons you need to take into consideration before deciding if it is helpful for your situation. 

Pros

  • You can get a fast estimate for your website traffic ideal for comparison against other websites including your competitors.
  • Gaining insights regarding the way your site is performing is often useful if you want to contribute articles to higher ranking websites. 
  • If you are using advertising to earn income from your website, the Alexa site rank might enable you to charge a higher fee for advertising space. 
  • You can potentially attract better quality guest writers interested in contributing articles to websites with higher rankings. 

Cons

  • The data used for the Alexa site rank can be manipulated easily. This means the rankings can be unreliable. 
  • Your data is limited to just the users that have already downloaded and installed the Alexa toolbar. This means there will be a lot of websites with a lower ranking in spite of receiving high traffic levels. 
  • Subpages and subdomains do not receive separate rankings. This is only provided to the top-level domain. This can lead to some inaccuracies. 

Alexa site rankings have both pros and cons. Despite this, you will receive the incentive you need to track and improve your website. 

Improving Your Alexa Rank

There are several ways you can improve your Alexa site rank without resorting to manipulation including the following. 

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Regularly Update Your Website

You should use fresh content your users are interested in to regularly update your website whether you own a small business or are a developer or blogger. Consistently producing fresh content will help improve your user engagement. 

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Increase Your Web Traffic

Increasing your website traffic is difficult but important and requires time. You need to devote both effort and time when creating your content. You need to make sure you get into featured snippets, get high-quality backlinks and maintain a healthy website to succeed. Your hosting must also be able to handle increases in traffic. You can even track your traffic on the Alexa website and compare it to your competitors, for example:

About Alexa Site Rank: A Google Chrome Extension

(Image Credit: Mobidea)

Optimize Your Metadata

Metadata is adding page titles and meta descriptions. This is similar to the best SEO practices. This shows Google and Alexa what your website is all about. 

Write Content Interesting to Your Visitors

There are several reasons you want to use high-quality content to attract consumers to your website including:

  • Improving your SEO
  • Increasing the chance users with an Alexa toolbar will visit your site
  • Getting more consumers to visit your website
  • Improving your ranking
  • Enabling you to rank for keywords driven by revenue
  • Approximately 70 percent of consumers rely on content to learn about products

Share Your Content Through Social Media

In addition to writing high-quality content for your website, you should also consider promoting it through social media channels. The idea is to target the platform most attractive for your users. This is an excellent opportunity because more than 3.2 billion consumers use social media every day.

The Most Popular Websites According to Alexa Site Rank

Alexa offers a listing of the current top 10 websites including numerous data points such as: 

  • Average time consumers spend on the website per day
  • Average percentage of traffic from searches
  • Average number of page views for each visitor per day
  • Average number of websites linking to the site

The top 10 current Alexa site ranks when this article was written are:

About Alexa Site Rank: A Google Chrome Extension

(Image Credit: SalesOptimize)

If you want to compare your website to others, the data offered by the Alexa site rank can be very useful. Since the data is not as reliable as Google Analytics, you should not base all of your marketing efforts around this data. Think of Alexa as one of the many tools you can use to strengthen and improve your SEO strategy. Always remember a lower Alexa site rank means the website has higher estimated traffic. 

Google Site Rank Google Chrome Extension

The free Google Site Rank Google Chrome extension is helpful for checking your website rank instantly against a variety of keywords. You simply use the Google website to check all supported countries. 

Website Traffic Chrome Extension

The Website Traffic Chrome extension offers you deep statistics for website traffic with just one click on your browser toolbar. You can see traffic for any website you are interested in. You can find the global ranking for any website in a specific country simply by using its own category. Once you download Chrome extension, you can easily view:

  • Detailed data regarding the bounce rate
  • Number of visits a website receives over time
  • Number of pages viewed for each visit
  • Average duration of user visits
  • Number of user visits per month

If you want to know which geographical areas your website visits are coming from you can view the top five countries including the percentage of visits for all of them. You can see an overview of different types of traffic sources sending users to certain websites. The extension offers you detailed insights including social, email, search and direct referrals and display ads to ensure you understand how traffic is reaching your website much better. The image below shows the geographical area the visitors of this website are coming from:

About Alexa Site Rank: A Google Chrome Extension

(Image Credit: WebHostFace)

Turbo Ad Finder Chrome Extension

The Turbo Ad Finder Chrome Extension enables filtration of your Facebook newsfeed so the only thing you see are ads. By turning the extension on and off you have control over what you see. You can view only sponsored posts or see a normal newsfeed. The Turbo Ad Finder is an ideal option to spy on the ads of your competitors or as inspiration for your future ad campaigns. You can download the Chrome extension for free to hide the posts you usually see in your Facebook newsfeed. 

The majority of users either analyze Facebook ads or conduct market research. The extension can be turned on and off at any time. When the extension is off, you view a normal newsfeed including ads and organic posts. When you turn it on the only thing you will see are advertisements. Once you download the free extension you have the opportunity to receive trends and insights regarding the digital world. The idea is the expansion and improvement of marketer knowledge for digital trends. 

We hope that you found this article useful.

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Benefits of Chrome Extensions

The number one benefit of Incorporating Google Chrome is the extensibility. You can find an extension or plugin for almost anything you can possibly think of or need. Google Chrome has a reputation for providing extension tools to assist both small businesses and individuals with meeting standards for both effectiveness and performance. You can find third-party and customized extensions used by many websites to add better and more efficient features, enhance performance and fix any issues. 

This is the reason the extensions have become integral for the operation of the majority of websites. In most cases, an extension is a catalyst enabling you to complete projects by providing you with additional functionality and features. When a new Chrome extension is developed or incorporated, the result is improved browser functionality. This means you have more personalization in addition to new features. You can modify the behavior of your existing programs to ensure everything remains convenient. 

Chrome is used by numerous businesses as one of several default browsers to ensure results are more personalized to offer users a more oriented experience. This is possible with a wide variety of extensions available from Chrome. The extensions will help you to customize your Chrome browser for your needs and preferences. You can stop using separate or traditional apps without the same productivity and effectiveness. Using the Chrome browser on a regular basis allows you to perform tasks easily through automation to save time. 

You can use a variety of extensions as helpful tools for a more organized and efficient browsing experience. This enables you to perform a wide range of tasks with less time and effort. Chrome offers a wide variety of extensions to help you increase your productivity by saving time. These types of extensions will accommodate both yourself and your employees. You have your choice of extensions to retain control over your business resources and operations. 

You can effectively use these extensions to ensure your employees are performing their work properly. There are even extensions you can add to the devices used by your employees to improve both control and functionality. There are currently hundreds of extensions available through Chrome to make certain you can find exactly what you need for your website. Each extension offers you different features with the majority customizable for your specific needs. 

Although many of the extensions are available for free, you will have to pay for some of them. The idea is to choose the ideal extensions to ensure your website runs as efficiently as possible, provides your visitors with the most desirable features and helps improve your bottom line. The benefits of using Chrome extensions include:

  • Your browsing is free of ads because they are not displayed by your extension
  • Encryption ensures all of your data remains secure while browsing
  • Your bandwidth is unlimited with no restrictions
  • You can browse anonymously because the extension masks your IP address

What are Extensions?

A software program enabling you to customize your browsing experience is called an extension. You can customize the behavior and functionality of Chrome to your individual preferences or needs. Extensions are built using web technologies including HTML, CSS and JavaScript. Each extension serves a single purpose, is simple to understand, and has a narrow definition. Each extension can include a range of functionality and numerous components provided everything contributes to the same purpose. 

The icon for the extension is located in your browser bar interface with minimal intent. The extension can override an entire page or be a simple icon. Your extension files are zipped so you only have one package to download and install. Your extensions are not dependent on content found on the web. This is the reason extensions are different from typical web apps. The Chrome Developer Dashboard is responsible for distributing your extensions. They are then published through the Chrome Web Store. Here is an example of extension icons on your browser bar interface:

About Alexa Site Rank: A Google Chrome Extension

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FAQ’s

Alexa rank doesn’t impact your Google search or ranking on Google.

There are many ways to improve your Alexa ranking. Here are a few: 1) Write high quality content. 2) Install the Alexa toolbar. 3) Social networking. 4) Submit your site to directories. 5) Build quality backlinks. 6) Content posting.

From the “more tools” tab on your Google Chrome, go to “extensions”. Click on “get more extensions”. Then “Alexa page rank”, then add it to Chrome.

Compared to Google Analytics, Alexa ranking was found to be less accurate. With some sites that receive much higher page views actually having a lower Alexa rank. Remember, the lower the better.

Providing you have support to run Android apps, you can install Amazon Alexa app to your Chromebook.

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Daniel Urmann

Author Bio:

Daniel Urmann is the co-founder of Diib.com. Over the past 17 years Daniel has helped thousands of business grow online through SEO, social media, and paid advertising. Today, Diib helps over 150,000 business globally grow online with their SaaS offerings. Daniel’s interest include SMB analytics, big data, predictive analytics, enterprise and SMB search engine optimization (SEO), CRO optimization, social media advertising, A/B testing, programatic and geo-targeting, PPC, and e-commerce. He holds a Master of Business Administration (MBA) focused in Finance and E-commerce from Cornell University – S.C. Johnson Graduate School of Management.

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