The Money Cog

With so much misinformation circulating throughout social media platforms, many individuals make investment decisions every day with little to no understanding of what they’re buying or the risks involved.

It was with this backdrop that co-founders Zaven Boyrazian MSc and Imran Dean CFA launched The Money Cog – an equity research service publishing short but detailed stock. Using these resources, investors can quickly discover how companies make money, what drives growth and costs, the state of financial health, the competency of management, what competitive advantages a business has, the risks that threaten future performance, and where the intrinsic valuation lies.

There are alternative equity research platforms already available today. However, the majority skimp on essential details required to make an informed decision. What’s more, they often stuff their shallow research with jargon that requires in-depth industry knowledge to follow. Not to mention that most fail to deliver the one thing every investor is seeking – performance.

With nearly two decades of collective experience, Zaven and Imran have consistently achieved market-beating returns. Over the years, the duo developed a bespoke stock picking strategy made available to Money Cog Members through its Cog Score.

The Cog Score rates businesses based on their quantitative and, more importantly, qualitative attributes. With financial metrics being freely available everywhere, common factors like price-to-earnings ratios, revenue growth rates, and return on equity are almost always already baked into the stock price. And it’s why the hidden qualitative features of a business end up being the more significant driver of future returns.

Using the Cog Score paired with the detailed analysis provided on the underlying company, investors can discover new stock opportunities. And, in turn, make informed decisions on whether or not it belongs in their portfolio.
Beyond the premium research service, The Money Cog also provides an ever-growing collection of free content written by a team of expert financiers looking to share their knowledge and wisdom.

Each week new and informative commentary is released surrounding the latest developments within the stock market in the form of short-and-sweet articles. Unlike other news sources, The Money Cog keeps all content free of jargon to ensure everyone can follow the story.

In addition, fresh educational material for often poorly-explained topics is regularly published. Meanwhile, novel analyses of various industries lay bare the necessary details investors should know before making a portfolio decision. And lately, video content has been introduced to explore more complex topics with a higher degree of depth as well as interview guest speakers.

In 2022, the group launched a free newsletter titled “The Long Run”. It aims to provide extra insight into important financial topics in a way that’s easy to understand. And at the same time, share tips, tricks, and secrets to building long-term wealth within the stock market.

By focusing on what matters and explaining challenging topics in simple terms, The Money Cog helps investors cut through the white noise and start boosting their portfolio returns. This is how it established a reputable brand recognised by industry leaders and formed partnerships with Investing.Com, Investor’s Handbook, and Insider Finance.