Eric Javits
United States
The leader in the headwear industry for over 40+ years. Inventor of Squishee® and standard bearer for the modern, viable, comfortable 21st century hat. Buy stylish, functional women’s hats, bags, and shoes.
Main Services:
women’s designer hats, Squishee® star hats, men’s designer hats, sun hats, leather bags, designer shoes, fashion apparel, fashionable hats,
It has been said of Eric Javits that he does not just design accessories he celebrates women. The Eric Javits look is instantly recognizable for its down to earth glamour. His trademark is elegance with gentility married to function. Eric’s use of advanced fibers and his creative talent have made hat wearing viable for the 21st Century.
In the mid 1990s after having been in business for 17 years, Eric concluded that women would never embrace hats for everyday use, unless they were made of materials that were durable and serviceable. His goal was to change a women’s perception that hats are something precious. Straw raw materials available at that time were not sufficiently practical for everyday use, (they were too fragile and heavier ones often splintered). Eric embarked on creating a raw material that was cohesive with a modern woman’s lifestyle. After a year of development, Eric’s goal was realized and the result was a straw like material that was lightweight and flexible, which he named Squishee®. A hat made with it could be rolled up for travel and then spring back to its original shape, undamaged. This hat, first introduced in 1995 is now widely recognized as having changed the course of the women’s headwear market.
Today the Squishee® concept has evolved into an extensive collection of packable accessories; handbags were added in 1998, coordinating foot’wear in 2002 and men’s headwear for Spring 2017.