Direct2florist

Thanks to an unwavering commitment to providing florists with best-in-class technology, e-commerce tools and websites, that connect flower senders with tens of thousands of local florists in 22 countries, Direct2florist has rapidly become a class leading gift buying platform.

Developed by florists for florists, with the aim of providing an alternative to the archaic ways of flower sending offered by the big names in the industry – which means delayed payments for florists, lack of fee transparency and large, unmentioned commissions that dent customer value for money – the Direct2florist platform uses technological innovation to deliver fast payments, enhanced customer value and the best possible experience all round.

At Direct2florist, we’re proud to be different. Our family-owned business was set up over two decades ago with one goal – to transform the flower sending market for the good of florists and consumers.

As florists – with flower shops in the North West of England – we had grown increasingly frustrated by the outdated, highly controlling, poor value, commission-based flower sending options available to us. So, we decided to do something about it, setting up Direct2florist to put consumers directly in contact with professional florist shops around the world, in the process giving consumers control of the flower sending process.

“We recognised that both retail and the flower world were changing,” says Simon Stirling, who is now the Managing Director of Direct2florist. “Along with my tech-savvy father John, we decided the best way to do this was through a state-of-the-art digital platform. Having developed a system that fit with our hands-on experience of what florists needed and what makes an exceptional flower sending experience, I took to the road in a beaten-up Ford Fiesta to build relationships with florists and demonstrate the system.”