Boutique Fashionista

About Boutique Fashionista
Founded by Brigitte Cyr, a passionate entrepreneur, Boutique Fashionista is more than just a clothing store—it’s a place where every woman is invited to feel beautiful, confident, and genuinely welcomed.

Our boutique offers a carefully curated selection of clothing, lingerie, accessories, jewelry, and body care products, with a focus on quality, comfort, and everyday elegance. We truly believe fashion should be accessible and joyful, never intimidating. Above all, it should reflect who you are and bring out your best self—at every age, in every shape.

A story of passion and resilience
The story of Boutique Fashionista is closely tied to the personal journey of its founder, Brigitte. Raised in a family of entrepreneurs, she grew up surrounded by the values of customer service, perseverance, and pride in hard work. But it was through life’s challenges—including several battles with cancer—that Brigitte found the strength and inspiration to create a business that reflects feminine strength, kindness, and beauty.

Every decision at the boutique—from the brands we carry to the events we host—is made with authenticity and care. Boutique Fashionista is a human-scale business where every customer is seen, heard, and celebrated.

What sets us apart
Personalized, caring service
Here, every customer receives a tailored experience. Whether it’s finding the perfect bra through our professional fitting service or putting together an outfit that truly reflects your style, our trained and passionate team is always ready to help with warmth and professionalism.

Thoughtfully selected brands
We carry Canadian and international brands that reflect our values: style, quality, comfort, and durability. Some of our favorite brands include Soia & Kyo, Saint Tropez, Esqualo, Renuar, InWear, Montelle, Shapeez, Mavi, Blush, and more.

A boutique that grows with its community
Fashionista is always evolving. Beyond clothing, we offer an online thrift section, a homemade candle line, weekly radio segments, in-store events, fashion shows, and even a prize wheel during special occasions.

People first—always
Some of our exclusive products, like our custom fragrance “Brise d’Espoir,” were created with a purpose. A portion of the proceeds supports local organizations like Nouvel Envol, which helps people affected by cancer. Community support is at the heart of what we do.

An online experience that feels personal
Our website was designed to reflect the in-store experience—simple, elegant, and welcoming. Whether you’re shopping from afar or following along on our social media Lives and styling tips, you’ll always feel that special Fashionista touch.

In closing
Boutique Fashionista is a tightly knit team, a loyal and cherished clientele, and above all—a love story between fashion and authenticity. Whether you’ve been with us for years or are just discovering our world for the first time, every visit—online or in person—is a celebration of your beauty, your way.