Movers Have Nearly 4 Times the Google Reviews, but Fewer Profile Viewers Take Action
The typical moving company in Diib's data has 95 Google reviews, nearly four times the local business median. But a smaller share of people who see a mover's Google profile call, click or ask for directions.
Reviews get moving companies noticed, but people comparing movers need more before they reach out. A listing that only shows stars may get bookmarked instead of called.
Hiring a mover means handing strangers everything you own, so people shop carefully. Diib’s data shows moving companies have built strong review profiles, but their Google listings turn views into action less often than other local businesses do.
A Google Business Profile (GBP) is the listing that shows up in Google Maps and local search. A profile action is a phone call, website click or direction request made from that listing.
What the data shows
- Reviews are strong. Among 97 moving and relocation businesses with connected Google reviews, the median had 95 reviews, versus 25 for about 20,800 other businesses. The median rating was 4.9 stars.
- Action rate is lower. For moving companies with at least 500 profile views between April 1 and September 29, 2026 (92 businesses), the median profile turned about 14 of every 100 views into an action. For about 17,800 other businesses, it was about 17.
- Calls matter more. Phone calls made up a median 14% of movers’ profile actions, versus 5% for other businesses.
What this does and doesn’t tell you
This is aggregated Diib customer data. It counts actions taken directly from the Google listing. It doesn’t capture people who saw a profile, then searched the company name later or requested a quote some other way. The data also can’t tell us why fewer viewers act.
One likely explanation is comparison shopping. Moving is an expensive, once-in-a-while purchase, and people often look at several companies before contacting any of them. In that setting, good reviews get a mover on the shortlist, but they may not be enough to win the first call.