Cruise and Charter Websites Lost About Half Their Visits From July to October
The typical cruise and charter website had about 51% fewer visits in October 2026 than in July, while the typical website across all industries was roughly flat. A similar drop showed up in 2025.
If you run a cruise or charter business, a big drop in website visits in the fall is normal and does not, on its own, mean something is broken. Judge your fall numbers against last fall, not against July. The people who still visit in the off-season are worth making easy to capture.
If your cruise or charter website felt quiet this fall, you were not alone. In aggregated Diib website data, the end of summer hits this industry far harder than most.
We compared each site’s total visits in July 2026 with its total visits in October 2026, two 31-day months. We included 139 cruise and charter websites, and nearly 50,000 websites across all industries, that had at least 300 visits in July and data for every day of both months.
What we found:
- The typical (median) cruise and charter site had about 51% fewer visits in October than in July. The typical site across all industries was essentially flat, down less than 1%.
- About 68% of cruise and charter sites lost a quarter or more of their visits, versus about 29% of all sites.
- About half lost half or more of their visits, versus about 16% of all sites.
- Only about 16% of cruise and charter sites had more visits in October than in July, versus about 49% of all sites.
The drop did not start right away. The typical cruise and charter site was flat from July to August, then fell sharply in September, to about 36% below July, and further in October.
This is not a one-year quirk. Comparing July and October 2025, the typical cruise and charter site was down about 35%, while the typical site overall was up about 9%.
What this data cannot tell you is how much of the drop is lost bookings versus people simply not planning trips yet. The most likely explanation is the obvious one: fewer people look for boat trips and charters as the weather turns. But the size of the swing varies a lot. A quarter of sites fell 84% or more, while another quarter fell 10% or less, so some businesses hold on to their audience through the fall much better than others.