Search Brings Cooking and Recipe Websites About 36% of Their Visits, Well Above the Typical 21%
The typical cooking and recipe website in Diib's data gets 36% of its visits from search engines, against 21% for the typical website. For the top quarter, it's 60% or more.
If you run a cooking or recipe site, search likely brings you a bigger share of visitors than it does for most websites, and for at least a quarter of sites in this space it's the majority. That's a strength while it lasts, but it means a single change to Google's results can hit your traffic harder than it would most websites.
Recipe and cooking websites are built around the kind of questions people type into Google, like what to make for dinner or how to cook a particular dish. Diib’s data shows how much of their traffic comes from those searches.
The measure here is organic search share: the percentage of a website’s visits that came from unpaid search engine results over a 30-day period, as reported by Google Analytics.
What the data shows
- A bigger search share. Across 363 cooking and recipe websites, the median share of visits from search was 36%. Across roughly 65,500 websites in all industries, it was 21%.
- Search-heavy at the top. The top quarter of cooking sites got 60% or more of their visits from search.
- Not universal. The bottom quarter got 17% or less, below the typical website overall.
What this does and doesn’t tell you
These figures are aggregated from websites connected to Diib, for a 30-day period ending in late October 2026. A share is a percentage, not a count, so a site with few total visits can still have a high search share. The data doesn’t show which searches brought these visits or how much of that traffic now comes through AI answers in search results.
What it does show is that cooking sites rely on search more than most websites do. That makes them more exposed than average when search results change, whether from a Google update or from answers that appear on the results page itself.