Wedding Websites Are Heavier and Slower, and Most of Their Visitors Are on Phones
Over half of visits to wedding websites in Diib's data come from phones, more than most industries. Yet only about 7% of wedding sites load their main content within Google's 2.5-second benchmark, half the rate of other websites.
Wedding businesses sell with photos and video, but just over half of their visitors arrive on a phone. Heavy galleries make a slower first impression right when couples are deciding which vendors to contact.
Couples plan weddings in stolen minutes: on the couch, on a lunch break, in line at the coffee shop. That means they’re mostly browsing on phones. Diib’s data shows wedding websites are some of the heaviest on the web, packed with galleries and video, and that weight shows up in load times.
What the data shows
- Phones dominate. For the median wedding website with connected Google Analytics (408 sites, April 1 to September 29, 2026), 52% of visits came from mobile devices. The median across about 77,000 other websites was 41%.
- Pages are heavier. In Diib’s most recent page speed tests since April 2026, the median wedding homepage weighed about 3.0 MB, versus about 2.3 MB for other websites (1,216 wedding sites tested).
- Loading is slower. Google considers a page’s main content fast if it appears within 2.5 seconds, a measurement called Largest Contentful Paint (LCP). Only about 7% of wedding sites met that mark, versus 14% of other websites. The median wedding site took 7.8 seconds, versus 6.8 seconds for others.
What this does and doesn’t tell you
This is aggregated Diib data. Page speed figures come from automated mobile tests of each site’s homepage, which may differ from what an individual visitor experiences. The data doesn’t show how many couples left a slow site or whether speed affected bookings.
Interestingly, wedding visitors still stick around. Their median visit length (about 2 minutes) and engagement rate were both slightly above other industries. Couples are motivated shoppers, but a slow first impression on a phone is still a risk for any business competing for their attention.