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What’s a backlink

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What’s a backlink

Read time 22 min read

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Keyword and backlink monitoring + ideas

What is Back Linking? 

You may have heard backlinks referred to as incoming links, inbound links, back linking or one-way links. Backlinks are a link from a page on one website to another. The major search engines including Google consider these links a vote for one of your website pages. When you have pages with a lot of backlinks, your organic search engine ratings will most likely be high. When a page on a different website mentions your website, a backlink is often placed. If your backlinks come from authority websites, the impact on your search visibility and ranking is positive. More details are available at Wikipedia.

SEO Backlinks Explained

To ensure your 2021 SEO plan is effective, you need to get backlinks for your website. Your links will inform the search engines your website is trusted and recognized. Your site can then achieve a high spot on the SERPs or search engine results page. Backlink SEO meaning is not just about how many backlinks you have. Your backlinks must be appealing to search engines. This is why the type of backlink is important; it will determine how much influence your website has on search engine rankings. Visit this blog for more information on the different types.

Backlinks SEO meaning is about establishing links with authoritative and popular websites to improve your SEO. The number and quality of backlinks on your website will significantly impact your ranking and reputation. If you place the wrong type of links, you can damage your SEO efforts. There are three important considerations for your backlinks. First, the linking site must be recognized for authority and quality. Second, the backlink needs to be placed in the best possible location on the site. Third, the backlink should be encoded by the linking site with a status referred to as “do follow”.

From an SEO perspective, the “do follow” status offers your website the most value. If you have ever had SEO backlinks explained to your business, you were most likely informed there are backlinks you should try to obtain, and backlinks you need to avoid. You probably didn’t know there are dozens of types of backlinks. Some of the most important backlinks for your company’s SEO are detailed below.

Do follow link: A do follow Link is a hyperlink that is able to tell all search engines to pass along its page rank influence to an outbound link.

Nofollow Link: A no follow link is exactly the opposite of a do follow link. It is a hyperlink that removes the ability to pass on its page rank status to other sites.

Most Important Types of Backlinks

Editorial Backlinks

Editorial links are a reference to your website. This includes a link located within high-quality and relevant content. The ideal link is placed within this type of content. Editorial backlinks are generally received when the content on your website is quoted as a good source for relevant information. An editorial backlink example is an infographic or article interviewing or quoting a representative of the business. Your website can be included for a specific topic.

Creating evergreen content is the best way to attract an editorial link. Your content needs to establish your site as a leader to ensure your brand becomes one of the best sources available for insight into your industry and interviews. Your content can go viral if it is both shareable and engaging. Determine the content for your strategy carefully. Use SEO tools to recognize your competitor’s most popular topics and any keywords you have not covered within your website content. Here is a great example of an editorial link.

Webinar Backlinks

Recorded and live webinars are excellent sources to link to. Numerous popular websites have webinars embedded with a link. The best links mention your company’s specific brand. You can obtain this kind of backlink using similar strategies for promoting blogs. If you are targeted by a website for guest blogging, you may be added as a resource.

Badge Backlinks

One of the most creative ways to obtain backlinks is by designing an award or badge to give to other brands as recognition for their achievements or status. If your badge is appealing, the website will post the badge. You will then receive a backlink to your website. Your best option is to use SEO tools to locate websites with a similar audience. These types of sites offer the most value for your badge. This is a great example of badge backlinks. (Credit: LinkResearchTools)

Guest Blogging Backlinks

Guest blogs are one of the most common types of links. Your guest blog should be on a well-established site. In this instance, you can use an editorial backlink back to your website. Soliciting valuable websites for guest blogs is one of the simplest ways to improve your website’s SEO. This article by Spyfu offers good information on guest blogging.

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Comment Backlinks

When you post relevant and genuine comments with a backlink, you must add conversational value. If your comments are inappropriate or self-promotional, the impact on your reputation will be perceived as negative by the search engines. Do not overdo your comments. Simple and well-informed comments are the most effective. Here is an example of a great comment link.

Business Profile Backlinks

Digital profiles can be created on review sites, social media business listing sites and industrial directories for your brand. You should be able to post at least one backlink. Search engines perceive this type of link as evidence your website has become well established.

You will be interested

Acknowledgment Backlinks

If one of your business representatives is sponsoring or speaking at an industry event or your brand has made a donation, an acknowledgment including a backlink is often published. Use SEO tools to determine where backlinks from your competitors have been earned. Once you identify the sites, you have the opportunity to earn an acknowledgment for your brand as well.

Free Tool Backlinks

You can earn long-lasting and valuable SEO backlinks by offering a free, valuable tool. Your tool can be extremely simple like a cost calculator for your industry. You can also create a lite version of a popular paid tool for free. Use SEO tools to find websites in your industry with a similar audience to promote your free tool, or use the sites you are targeting for guest blogs. For instance:

Bio Backlinks for Guest Posts

Your guest blog may be accepted by a website not allowing backlinks in the content. In this instance, your backlink will most likely be placed within the bio of the author. This type of link will positively affect your SEO efforts.

Press Release Backlinks

You can get backlinks from press releases covering topics of interest to the media. When there is an announcement scheduled by your company you believe is newsworthy, you can improve your marketing and PR by issuing a press release. You can acquire backlinks from any publication interested in your published release or announcement.

URL Backlinks

A URL displays the actual address for your website. This type of backlink is also a link. You will have a difficult time naturally placing your URL; the result is generally an unpolished appearance. Hyperlinks work a lot better than URLs. If you can use a URL, you can use a hyperlink containing either your website name or a keyword phrase. Using a phrase or the name of your website has a more attractive appearance, and provides readers with a better conception of where they are being sent.

Hyperlinked Text Backlinks

You can use a piece of content, a phrase or a word for linking back to your website. Your anchor text needs to be descriptive to ensure your hyperlinks are going to work. You can use a relevant phrase or the name of your company to create naturally appearing content. You need to be careful where you place your hyperlink. If it does not make sense within the content, the reader will not want to learn more.

A hyperlink is a word, phrase, or image that you can click on to jump to a new document or a new section within the current document. For example, click here to jump to the first section in this article.

Embedding Backlinks in Infographics

Infographics are visually appealing. You will not need to use many resources for the creation of an embedded infographic. Your backlink must be both interesting and informative to be shared and linked; unique or fun infographics work extremely well. To receive value from your infographics, you need to be creative and provide your audience with something exciting and new.

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Embedding Backlinks in a Video

If you are able to create videos your audience will link to and share, a link can be embedded to your site within the video. This is considered a backlink. Videos are a type of content not only very popular, but extremely shareable. Creating a compelling and high-quality video requires both budget and resources. You also need to be able to market your video. This is a good option for a valuable backlink.

The Importance of Avoiding Specific Backlinks

All of the backlinks described above can improve your SEO. There are also links you should avoid because they will have the opposite effect. Some of the worst kinds of backlinks you can use are explained at Your text to link…. Some of them are outlined below.

Paid Backlinks

The assessment of your website by search engines is based on genuine value in addition to your popularity with the other websites. Google has issued warnings purchasing or selling backlinks will negatively impact your search rankings. Purchasing backlinks for your SEO is a mistake. Read more about how Google feels about paid backlinks:

Irrelevant and Low-Quality Directory Links

Creating a directory profile that is not respected, trusted, or is unrelated to your brand will probably be seen as spam. This will damage your SEO.

Not Newsworthy Press Release Backlinks

If you send out a press release just for backlinks, it will be perceived as spam. The chances are good you will negatively impact your SEO.

Forum Backlinks Lacking in Quality

If you use forum posts with backlinks for your brand, they must be genuine discussions on high-quality forums. Spamming links through this type of venue will damage your SEO.

How to Get Backlinks

There are numerous effective methods to obtain backlinks for your website. Some methods may appeal to you more than others. We’re going to talk about some of the most popular.

Broken-Link Building

One of the best methods for creating one-way backlinks is broken-link building. You contact the webmaster of a site to report broken links. You can then make recommendations for replacement websites. This is an excellent opportunity to mention your site. By notifying the webmaster of this issue, you have done them a favor. The odds of receiving a backlink for your efforts are good. The question of what is back linking is understood by some webmasters more than others. When there is a lack of knowledge, the site is not checked for broken links on a regular basis.

Begin by locating relevant sites in your industry with resources pages. If you are in the construction industry, search for construction + links. The simplest way to find broken links is with Check my Links. This is a plugin from Google Chrome. Once you have downloaded and installed the plugin, you will be able to locate broken links quickly. Reach out to the webmaster, introduce yourself, and be friendly. Let them know some of their links are for resources that have become unavailable. To ensure the webmaster can find the links, provide the exact locations.

Offer replacement alternatives such as your website. Being helpful can result in a backlink, greed will not. In most cases, you will be granted a backlink. If you are not, be polite, then move on.

The Relevance of Social Media

Search your favorite social media sites for guest author, guest article or guest post. There are business tools available online to speed up the process through automation. You will be able to set a tracking alert by establishing keywords. When you have a guest article published, make certain your link leads to your profiles on social media. This will enable anyone interested in your posts to follow you for similar articles you post in the future. You likely see this type of social media linking regularly.

Spying on Competitors

If your intention is increasing your organic traffic, remaining current with the marketing strategies your competitors are using online is critical. Use social media to spy on your competition. Look for earning or link-building techniques, and the methods used for content marketing. Set alerts for when new content is published by your competitors on their websites. Follow your competition on social media, and subscribe to all email newsletters. One of your best options is setting an alert on Google. Use the name of the competitor website to create your alert.

You need to be aware of what backlinks your competition is earning or building and when. Once you understand your competitor’s methods, you will be able to replicate their most effective backlinks much more easily. This will result in better promotion of your website. If the best links are achieved with guest blogs, contact the same websites to be featured as a guest author. If you see a lot of backlinks from blog reviews, contact the same bloggers to offer your tool for testing.

The idea is to provide the incentive for a review to be written about your business. There are numerous tools currently available enabling you to spy on your competition. The majority enable you to simultaneously spy on the backlinks of multiple competitors. You will usually receive reports every week with the new links earned by your competition. Each tool offers you slightly different insights according to SEO metrics and value.

Diib® offers statistical insights into your competitor ranking, their most valuable backlinks and examine their backlink profile to spot patterns and possible link building opportunities. This can help your company structure a winning strategy geared to outperform your main competitors.

The Value of Testimonials

Writing testimonials for the most valuable websites you use for your business is one of the easiest methods for obtaining backlinks. You will not need to spend a lot of time to earn backlinks from authoritative websites in your field. If you are a customer of the brand, there is an excellent chance providing a testimonial will earn you a backlink.

88% of consumers trust online testimonials and reviews as much as recommendations from friends or family”. (Big Commerce)

Building Internal Links

One of the most valuable assets for successful bloggers are internal links. You can even use anchor texts for building links. Ensuring your internal linking structure is good enables your users to navigate your website with ease to improve their overall experience. You can create internal links automatically with numerous tools, but your best option is performing this process manually. The recommendation is a maximum of 100 internal links for each page to ensure good SEO and user experience.

Establishing Infographic Backlinks

One of the most frequently used methods for obtaining valuable backlinks in addition to increasing your website traffic are infographics. Infographics have become extremely popular because visual data is easy to share and understand. During the last couple of years, the demand for infographics has substantially increased. Numerous infographics are being published by influential sources throughout the internet. Take care with the infographics you select. Everyone needs to have an interesting and unique story to engage your audience.

Look at the trending topics to determine what people are interested in. Use statistical data for the creation of your infographics. Start by conducting research and collecting data for your content. Now you can create your actual content visual. Once you have completed your infographic, it needs to be ready for sharing. You can accomplish this by creating an embed code. When everything is done, and your infographic is in place on your website, it can be distributed.

You can submit your infographic to a wide range of infographic directories. Reach out through email to anyone who has shared similar infographics through social media or linked to them in the past. Although requesting feedback is recommended, you should not directly ask for a backlink. If the source approves of your infographics, you will receive a backlink.

Promoting Content

You must promote your content correctly to receive backlinks. Reach out through email for the promotion of your most valuable articles. Your best strategy is contacting websites or bloggers with monthly or weekly roundups. Only select the results from the last seven to 30 days. Make contact with the webmaster to introduce your website, being sure to include a link to one of your most valuable guides or tutorials in your message. If your resources are useful, you may receive a backlink during the next roundup. This type of blogger is always searching for valuable content, so your email will generally be valued and appreciated.

Granting Interviews

Currently, online interviews are extremely popular. This means they are a simple means of receiving backlinks for your site. If you are considered an authority in your industry, you are already receiving a lot of invitations. If you are not, you need to make the first move. You want to locate sites running plenty of interviews. Let them know you are interested in participating; explaining the contributions you are able to make. This interview is an awesome example of one online interview on Diib.com.

The Benefits of Guest Blogging

One of the best ways to reach a new audience is through guest blogging. When your content is published on popular sites, new readers see your articles, which eventually lead back to your website. The result is more exposure. This is about increasing social media followers, improving your online reputation and receiving backlinks. Guest articles allow you to expand your current audience, and improve on your relationships. Even the Google Analytics blog will accept guest articles from a large variety of sources. Look for regularly published guest posts from influencers in your industry. Make contributions to the same websites, then continue the process by locating other influencers.

Contacting Important Bloggers and Journalists

One of the best ways to obtain backlinks for your website is by telling people all about your business. Your best option is reaching out to influencers, bloggers and journalists in your industry through email. You will have to dedicate some time to find these email addresses. More than 90 percent of all websites and publications create emails in the same way.

If you are searching for an email for Tom S. at Construction Incorporated, try Tom@ConstructionIncorporated or STom@ConstructionIncorporated. If you are not successful there are tools you can use. You simply type in the individual’s name, and the name of the website or company they are working for to obtain the email address.

Diib® Can Help You with Successful Backlinks

Diib gives our pro members powerful insights into their backlinking success. We also help them to find links that may be causing the overall health of their website to decline. Following the alerts and objectives feature in your customized dashboard, you don’t have to know everything about backlinks to employ them successfully and effectively.

Diib helps you with your link building in the following ways:

  • Objectives to help you isolate and remove bad backlinks and fix older backlinks that point to pages that have been deleted from your website.
  • Alerts that tell you about your Domain Authority and number of follow/no-follow links pointing to your website.
  • Competitor backlink research for up to 6 of your most intense competitors.
  • A monthly call with a Growth Expert to see how you can grow your domain authority.

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FAQ: Should I buy backlinks?

One of the best ways to get free backlinks is finding comment sections following online articles. These often have a website field where you can link to your website. Be sure your comments are industry appropriate, thoughtful and positive.

The best way to earn backlink from youtube is to link another person’s YouTube videos to your blog and let the owner of that YouTube channel know, by email, that you have mentioned their video in one of your articles and then politely ask them to link back to you as a reward.

These are the stats you get when exporting links in a CVS file through “Raw Data Export” (Ahrefs.com site explorer).

These are the best backlinks and ones that point directly to your website. These are things like guest blogs and resource articles that contain high quality content and, often, long-tail keywords.

So a referring domain is where your backlinks are coming from, and backlinks are the links on the websites that link back to your site.

A backlinks checker tool is used to carrying out a thorough analysis of the backlinks of your website. Diib’s backlink checker tool allows you to find your competitors’ most valuable backlinks and examine their backlink profile to spot patterns and possible link building opportunities.

In addition to the above strategies, remember the overall goal of an effective backlink strategy should be to get links back to your site from high-quality sources. This also gets traffic back to the content you’ve worked so hard on creating.

A backlink profile is how a website links to yours. Google meticulously monitors which sites are linking to yours and that those sites are reputable. Spam sites generally link to other low-quality sites.

A thorough backlink audit is an essential step for checking your website’s health and should be done frequently. It allows you to check backlinks and assess the risk of penalization. You can also spot weak links and those that are strong. When detected early, poor links will have a smaller effect on your website health score.


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Daniel Urmann

Author Bio:

Daniel Urmann is the co-founder of Diib.com. Over the past 17 years Daniel has helped thousands of business grow online through SEO, social media, and paid advertising. Today, Diib helps over 150,000 business globally grow online with their SaaS offerings. Daniel’s interest include SMB analytics, big data, predictive analytics, enterprise and SMB search engine optimization (SEO), CRO optimization, social media advertising, A/B testing, programatic and geo-targeting, PPC, and e-commerce. He holds a Master of Business Administration (MBA) focused in Finance and E-commerce from Cornell University – S.C. Johnson Graduate School of Management.

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