Social Media Advertising
The overwhelming dominance of social media over the advertising industry is mind-boggling. With the modern facility of reaching the desired products or services through a single click, the traditional ad methods are eliminating faster than you think. It is nearly impossible for any successful business to lack an online presence nowadays. In 2019, 3.2 billion people were reported to use social media, and the figures are certainly expected to ascend in future.
In past years, social media has transcended millennials and included Gen Z and Baby Boomers in its audience too. With time, platforms like Facebook. Twitter, Instagram, and Pinterest are evolving to meet user needs. As looked for, the majority of internet users are becoming addicted to them. If you are keen to drive more audience to your company’s website through social media, continue reading to learn about some of the most successful social media ads examples.
FACTS: Marketers are spending more on social media advertising; with social media ad spend amounting to more than $89 billion in 2019. According to projections, this ad spend will see an annual growth rate of 8.7% and likely reach $102 billion by 2021.
Why do you need Social Media Advertisements?
Social media advertisement is the most effective and target-oriented source of marketing. It provides a profitable means of promoting your brand in online marketing formats. It enables you to reach potential customers through its highly specific audience criteria. Facebook is considered to be the king of online advertising platforms due to its ultra-advanced targeting. For example, this is the Diib® Facebook interface. Check out all you can control with Facebook ads:
The most conventional ways of social media advertisement include photo ads, video ads, carousels, live sessions, and giveaways. Social media advertising is an ultimate formula to promote your Multi-Level Marketing (MLM) and incorporates countless network marketing ads examples. Following are some convincing reasons to spend more time and effort on your digital ads:
- Cost-effective. Social media ads are relatively cost-effective and generate more profit through less investment. Although not free, paid online ads help you attract specific and highly interested customers at a price lower than traditional advertisements.
- Brand awareness is the foremost step in promoting your business, and social media makes it easier than ever. Through its highly engaging features, online networking sites allow you to interact with a broad audience. The ‘share’ button on social media is the key to increasing your brand recognition.
- An effective social media strategy convinces users to buy products that they were not even planning to get. The boundless audience allows you to traverse your existing customer circle and drive more traffic to your website.
- Network and communicate. By interacting with people online, you can be more connected to your potential buyers. It increases customer satisfaction by instantly responding to their queries, leading to a loyal customer group.
The Best Social Media Ads Examples
As appealing and easy as social media advertisement may sound, it requires thoughtful tactics and a well-researched strategy to achieve your goals. Below are some of the most exceptional and powerful social media ads examples that you can look up to:
Facebook ad examples 2021
Facebook marketing is the most popular and commonly used tool to expand your reach. Most of your potential buyers are likely to be found scrolling down the app. In 2018, nearly 1.45 billion people used Facebook daily. People from all age groups are likely to be accessed through Facebook due to its easy understanding and use. The best strategy to increase your brand reach on Facebook is to target a highly specific audience and create unique and appealing ads. You may have countless competitors in the market, and the secret to standing out among them is being original, honest, and tailoring your content as per the consumer demands. In-depth research and understanding of your consumer behavior is crucial to generating profitable ads. It allows you to post content at the right time and in the right style. Below are some of the most influential Facebook ad examples 2021.
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Mercedes-Benz is a world-renowned automotive marque. The ad depicts the brand style through its simplicity and elegance. The automotive industry is all about class and comfort. Hence, the ad perfectly suits the brand and audience by merely featuring a car and text, ‘Make an Entrance’ that is compelling enough. This is a useful example of the best Facebook ad Headlines.
Another example is of the Adobe Photoshop ad. It uses an engaging play of colors to attract its audience. Adobe is a photo editing software which appeals to customers interested in photography and editing. The image combines creativity and art to trigger the aesthetic sense of the viewer. This technique is helpful in promoting your website related to art or photography.
Shopify is a global e-commerce company that offers you to subscribe to a software service to create your business website. This ad promotes Shopify as a one-stop shop to run businesses. It directly addresses and targets business owners and gives a powerful call to action. Such advertisements tend to motivate the audience to avail the service and represent the best Facebook ad Headlines.
Canva is a designing platform that is used for creating graphics and posters, etc. This ad is one of the catchiest Facebook video ad examples due to its strikingly vivid colors. Graphics and colors are the weakness of designers; hence this ad strongly attracts its target audience. Moreover, it offers a reward in the form of a ‘free trial’, which is a proven technique to attract buyers.
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Tiffany and Co. sells luxury goods, especially diamond jewelry. In this carousel ad, the lustrous images of the cuff collection convey the classiness of the brand. The video backed by dramatically graceful music makes the ad irresistible. Moreover, the ad statement associates qualities like strength and confidence to the product, convincing the audience to own it. This counts among some of the most vital Facebook video ad examples of 2021.
Instagram Ad Examples 2021
Oddly enough, statistics reveal that Instagram has a 58% higher engagement rate than Facebook. The social media platform now enjoys nearly 500 million active users every month. Instagram is mainly about posting pictures, videos, or going live. Companies with visually attractive products and advertisements have higher productivity on Instagram. Most of the audience ranges between the ages of 18 to 29. Moreover, the site is abundantly used by females. Depending on your product or service, Instagram will perfectly align with your advertising strategy if your target audience can be found on it.
The most significant feature of Instagram ads is that they can directly link the audience to your website or the product page. The followers’ list on your Instagram page can help you learn about your potential customers. Moreover, you can also discover lookalike audiences that respond positively to your advertisements. The world of Instagram revolves around photos and images. Using real people as models for your ads will help you trigger impulse buying in the viewers.
Most importantly, if you take your business to Instagram, you must build a strong relationship with hashtags. The site is run by hashtags and helps you to reach niche audiences. Continue reading down the page to find some of the most incredible Instagram ad examples.
This is the Instagram ad of the world’s highly reputed sportswear company, Nike. The inclusive nature of this video makes it powerful. Conveying a message of equality and oneness by rising against racial and ethnic discrimination, this ad constructs a high brand reputation. Moreover, it uses the technique of storytelling to allow the audience to connect with it.
HubSpot is a software company for inbound marketing and sales. Most of the ads posted by the company boast simplicity and grace with minimal designs. This ad uses the technique of subtle marketing by gently slipping the idea of CMS hub in the audience’s mind. This is a reasonably compelling way of convincing buyers without any explicit pressure.
Foreo offers a range of silicon brushes for skincare lovers. Beauty products must be sold through glamorous and visually pleasant ads. As much as you should ensure originality and truth in your ads, presenting them creatively will excite your audience. This ad uses vibrant colors and an elegant arrangement to stand out. The most noteworthy technique is the use of a ‘giveaway’ to enhance the brand’s promotion, broaden its reach, and gain customer loyalty.
Dove is a personal care brand selling toiletries. The popular brand uses this ad to build its reputation among its existing and potential customers. Such advertisements help your company to gain recognition and trust by creating a positive brand image. You can improve your brand’s online presence by using tips and techniques from these diverse Instagram ad examples.
Twitter Ad Examples 2021
Twitter is one of the most densely used social media platforms among adults and high-income individuals. 46% of Twitter users are likely to visit the site minimum once a day. The majority of audience-driven towards this platform is educated, responsible, and liable to turn into serious buyers. One convincing reason for you to choose Twitter is that it offers organic engagement. The site does not require companies to pay to access followers. Statistics reveal that Twitter users are comparatively more liable to shop online than the ones who do not use it. There is a rising trend for e-commerce businesses to use Twitter for enhancing brand awareness and promoting targeted products.
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Website Cards are the highlight of Twitter marketing, and you must be aware of them. They differ from a standard tweet in length and offer more engagement. Moreover, instead of opening the image attachments into its larger version, website cards direct the users to your landing page. Apart from that, promoted tweets, accounts, and trends can be used to advertise your business. If you want to succeed in Twitter advertising, be mindful of the relevance and context of the images you post. Engaging media is an inevitable requirement for Twitter.
The Home Depot is a US-based home improvement company. It uses visual appeal in this ad to boast the quality of its products. When a brand sells products or services related to home, it must impart feelings of comfort, closeness, and connection with the audience. This ad smoothly promotes The Home Depot through a thoughtfully written description that suggests a decent spacing for kids’ bedrooms.
Amazon is an American technology business that predominantly focuses on e-commerce. It is one of the largest multinational companies; hence it ensures a strong brand reputation among its viewers and buyers. Amazon uses this Twitter ad to share its contribution to environmental protection. The ad talks about Amazon’s packaging and promotes the company between the lines. Moreover, a short video is used to increase engagement and attract viewers.
Pond’s is a beauty and health care company based in America. This ad offers a 50% discount to compel users into availing the offer. Consumers often consider discounts and packages as golden opportunities and tend to take advantage of them. Moreover, the link in this ad directly sends the visitor to the landing page.
Pinterest Ad Examples 2021
Pinterest is one of its kind and brags its style distinctively. It has a massive female user base and is based on visuals. This outstanding social media platform entertains nearly 175 million users each month. The site incredibly works for providing people with ideas and products related to their hobbies and interests. Unlike other social networking platforms, it focuses solely on images and is gaining popularity in the content creation market. You can use Rich Pins on Pinterest to synchronize your website. Any change that you make to your product information will be automatically updated there. This is the difference between rich pins and normal pins on pinterest:
(Image credit: Quora)
Pinterest advertisements prove effective, converting more leads and driving traffic to your website. Online businesses are swayed by their extremely targeted search engine and count on Pinterest to promote their products and services. It is done by designing high performing and engaging pins and promoting them, which are then made visible to the target audience. While advertising on Pinterest, keep in mind that creativity, engagement, detail, and trend are your best friends.
An eye-catching image is the first step to attracting a Pinterest audience. This type of advertisement is a streamlined design that is soft for eyes and pleasant to view. An engaging and creative description to your pin is the ultimate tip. For example:
There is nothing more authentic than using digits and stats in your ads. It increases the credibility of your brand and gains the audience’s trust. This ad uses stats to convince the viewers for considering the service. Through a single click, you will be sent to the business website. This is one of the highly well-presented network marketing ads examples.
Human beings are attracted to humor. A little fun and wit in your ads might help you become their favorite brand. This ad of a delivery website cleverly uses sarcasm to point at the eating habits of New Yorkers. Presently, companies also use memes for advertising their products. It is an effective way to connect with the audience.
Curiosity is one of the most peculiar yet interesting traits of humans. Companies are likely to include a touch of suspense in their advertisements. It sparks keenness in the audience. This ad features a surprise gift box that may trigger impulse buying in a potential customer. You don’t need to have costly gifts in your surprise package or box. Any small gift offered with your product will drive people towards your website.
Attributing good qualities to your viewers enchants them. After you have reached that special spot in their hearts, you are likely to drive them to your ad and eventually, the website. As used by this ad, the technique of praising your audience makes them fancy you subconsciously. This may also serve to build a strong brand reputation.
Diib®: Get the Most Out Of Your Social Media Ads!
If you are new to social media advertising, this handful of tips and techniques will gear you up to dive in and stay afloat! Diib offers tools designed to evaluate your social media campaigns and give you easy to follow objectives for improvement. With the help of Diib, you don’t have to have a degree in Social Media advertising to manage your social ads with. Here are some of the features of our analytics dashboard that can help you with your social media ads:
- Social media integration and performance
- Platform specific audience demographics
- Keyword, backlink, and indexing monitoring and tracking tools
- User experience and mobile speed optimization
- Technical SEO monitoring
Click here for your free scan or simply call 800-303-3510 to speak to one of our growth experts.
Here are some good tips for writing social media ads:
- Use your brand (voice)
- Go for a simplified ad
- Remove unnecessary items
- Begin with question
- Make benefits easy to spot
- Use words that reveal more
- Speak directly to your customer
- Use brackets, where appropriate
Targeted advertising is a way of targeting a specific demographic based on buying habits or behaviors. This can mean allowing the reader to choose the ads they see or placing ads on specific types of videos.
Here are the 6 best Social media networks in their order of popularity:
The short answer is, in general, Facebook ads CAN make you more money than you spend, although not always. Even if you have a good CPC rate, it isn’t always cost effective. If you make more than $4 in revenue for each $1 spent, you have a fairly profitable campaign.
Mostly this is true due to the fact that social media platforms allow for highly targeted campaigns. You can specifically target groups of people, times of day, certain areas of the country ect. This will help you get the most out of your advertising dollar.