| Read time 15 min read

SMB Guide to Professional SEO Services for 2022

Test your SEO in 60 seconds! Diib is one of the best SEO tools in the world. Diib uses the power of big data to help you quickly and easily increase your traffic and rankings. Diib will even let you know if you already deserve to rank higher for certain keywords. As seen in Entrepreneur!

icon

Easy-to-use automated SEO tool

icon

Keyword and backlink monitoring + ideas

icon

Intelligently suggests ideas to improve SEO

SMB Guide to Professional SEO Services for 2022

Read time 15 min read
SMB Guide to Professional SEO Services for 2022

Test your SEO in 60 seconds! Diib is one of the best SEO tools in the world. Diib uses the power of big data to help you quickly and easily increase your traffic and rankings. Diib will even let you know if you already deserve to rank higher for certain keywords. As seen in Entrepreneur!

icon

Easy-to-use automated social media + SEO tool

icon

Automated ideas to improve Social Media traffic + sales

icon

Keyword and backlink monitoring + ideas

If you’re running a small to medium-sized business (SMB), you must ensure you’re doing everything possible to attract new customers. Running a small business usually means you wear many hats, however, SEO may be one you want to outsource. You’ll need to have a website optimized for search engines and using professional SEO services can save you time and improve your rankings. This article will discuss what SEO services are and why they are so crucial for businesses, especially SMBs. Keep reading for our 2022 comprehensive guide on the types of SEO services and how to choose the right SEO company for your business.

What is SEO?

SEO stands for “search engine optimization.” It is a process that can be used to improve the visibility of a website or web page in search engine results pages (SERPs). When a user enters a query into a search engine, the engines use a variety of factors to determine which websites will be displayed in response. Some of these factors include the relevance of the page content, good keyword usage, page authority, and the number of links that point to the site.

SEO services help businesses improve their visibility in search engine results pages by optimizing their websites for key search terms. They can also help businesses build backlinks, which are links from other websites that point to your site. A website with many high-quality backlinks is seen as being more authoritative by the search engines. As a result, the site will be more likely to rank higher in SERPs for relevant queries.

**Random SEO Facts

  • 63% of all shopping begins online, even if the purchase itself happens in a store.
  • 70% of online marketers say that SEO is better than PPC for generating sales.

Common SEO Terms and their Meaning

Here are some standard SEO terms and their meanings:

  • Relevance: The relevance of a website or web page refers to how closely the content on the site matches the user’s query. Search engines want to display websites that offer the most relevant information possible in response to users’ queries.
  • Authority: The authority of a website or web page is determined by various factors, including the number of high-quality backlinks that it has. Search engines view websites with high authority as more trustworthy, placing them higher on search results pages.
  • Keyword: A keyword is a word or phrase users enter into a search engine when looking for information. Businesses use SEO services to identify the keywords most relevant to their business and then optimize their websites for those terms.
  • SERP: SERP stands for “search engine results pages.” It is the page users see when searching for a query on a search engine. The SERP is populated by various websites, including those that appear in the organic search results and those in the paid search results.
  • Organic Search Results: The organic search results are the unpaid listings that appear at the top of a SERP. These results are determined by the relevancy and authority of a website or web page.
  • Paid Search Results: The paid search results are the listings that appear in a SERP section below the organic search results. These listings determine how much money a business pays to have its website listed there.
  • Technical SEO: Technical SEO is the process of optimizing a website for technical factors unrelated to the content on the site. These factors include things like page speed, website structure, and crawlability.
  • Crawlability: Crawlability is the ability of a search engine to crawl (index) all of the content on a website. If a website is not crawlable, it will not be included in the search engine’s index, which means that it will not appear on the search results pages.

Why Is SEO Important?

There are several reasons why SEO is essential for businesses. These include:

  • Increased Traffic: One of the primary benefits of SEO is that it can help businesses increase their organic traffic. When a website ranks higher in SERPs, it will receive more clicks from users. This means that you can reach more people with your content and potentially convert them into customers.
  • Improved ROI: Another benefit of SEO is that it can help businesses improve their return on investment (ROI). When a website is optimized correctly, it will rank higher in SERPs for relevant keywords. As a result, the site will receive more traffic and generate more leads and sales.
  • Increased Brand Awareness: SEO can also help businesses increase their brand awareness. When a website ranks higher in SERPs, it will be seen by more people. As a result, the site will become more well-known and popular.
  • Brand Reputation: SEO can help businesses improve their brand reputation. When a website ranks high in SERPs for relevant keywords, it will be seen as an authority on that subject. As a result, the site will gain credibility and trust among its users.

Types of SEO Services

Businesses can use many professional SEO services to improve their visibility on search engine results pages. These include:

  • Keyword Research: Keyword research identifies relevant keywords and phrases that a website can target for optimization. When a business performs keyword research, it will compile a list of terms that are related to its business and target them for optimization.
  • Goal Definition: The goal definition phase determines what a business wants to achieve with its SEO campaign. This includes developing target keywords, selecting the desired position in SERPs, and setting other goals that can be measured and tracked.
  • On-Page Optimization: On-page optimization is the process of optimizing a website for key search terms. This includes optimizing the website’s title tag, meta tags, header tags, images, and content.

SMB Guide to Professional SEO Services for 2022

(Image Credit: Hobo Web)

  • Off-Page Optimization: Off-page optimization is the process of building backlinks to a website. This includes creating links from other websites, submitting articles to article directories, and participating in social media marketing.
  • Competitor Analysis: Competitor analysis is the process of studying your competitors’ websites to determine what strategies they are using to rank higher in SERPs. This includes analyzing their backlinks, content, and on-page optimization techniques.
  • Link Building: Link building is the process of acquiring links from other websites. A website with many high-quality backlinks is seen as being more authoritative by the search engines. As a result, the site will be more likely to rank higher in SERPs for relevant queries.
  • Content Marketing: Content marketing is creating and publishing content that will help a business attract and convert leads. When a company publishes high-quality content on its website, it will be seen as an authority. As a result, the site will generate more leads and sales from its users.
  • Social Media Marketing: Social media marketing uses social media platforms to promote a business. Businesses use social media marketing to create profiles for their company on popular platforms like Facebook, Twitter, and Instagram. They will then use these profiles to share content that promotes their business and attracts leads.
  • SEO Audits: SEO audits are the process of evaluating a website to determine how it can be optimized for search engines. When a business performs an SEO audit, it will analyze the site’s content, title tags, meta descriptions, header tags, and more. They will then recommend improving the site to rank higher in SERPs. Here is an example of a SEO site audit:

SMB Guide to Professional SEO Services for 2022

(Image Credit: LoudGrowth)

  • Paid Search: Paid search is the process of placing ads on search engines. When a business uses paid search, they create ads targeting relevant keywords and phrases. These ads will then be displayed in the sponsored results section of SERPs.
  • Local SEO: Local SEO is the process of optimizing a website for local searches. When a business uses local SEO, it will optimize its website for specific locations. This includes adding location-based keywords to their website, creating local business profiles, and more.

How to Use Professional SEO Services

When businesses use professional SEO services, they will need to hire an SEO company to help them. The SEO company will work with the business to optimize its website using various techniques. This includes optimizing the site’s content, title tags, meta descriptions, header tags, and more.

The SEO company will also perform link building and content marketing to help the business attract leads and sales. They will also use social media marketing to promote the business on popular platforms like Facebook, Twitter, and Instagram.

Finally, the SEO company will also perform paid searches to place ads on search engines. These ads will target relevant keywords and phrases related to the business.

A business using professional SEO services will significantly increase website traffic and leads. By optimizing its website for search engines, the company will easily generate more sales and revenue from its online presence.

**General Costs of SEO:

You Might Also Like

  • $497.16 is the average amount U.S. small businesses spend on SEO services per month
  • $361 is the average cost to purchase a backlink

How Much Does SEO Cost?

The cost of professional SEO services will vary depending on the company that you hire. However, most SEO companies charge a monthly fee for their services.

When comparing SEO companies, be sure to ask about their services and how much they charge. This will help you find the right company that fits your budget and needs.

Local SEO vs. Global SEO

When it comes to SEO, there are two types of strategies: local SEO vs. global SEO. Local SEO is the process of optimizing a website for specific locations in a geographical area around your business’s location. This includes adding location-based keywords to their website, creating local business profiles, and more.

Global SEO is the process of optimizing a website for all locations. When a business uses global SEO, it will optimize its website for all locations worldwide. This includes adding international keywords to their website, translating content into multiple languages, and more.

**Did You Know??

  • Nearly one-third of consumers in the U.S. use the internet to search for local businesses every day.
  • 16.76% of people who search for a local business on their mobile phone visit a related business 24 hours.

Choosing the Best Professional SEO Service

When it comes to choosing the best SEO service, there are a few things that you should consider. These include:

  • Credibility: The SEO company should be credible and have a good reputation. This can be determined by reading reviews and testimonials from past clients.
  • Services Offered: Be sure to ask the SEO company about their services. This will help you determine if they are a good fit for your needs.
  • Price: The cost of SEO services will vary depending on the company that you hire. Be sure to compare prices before making a decision.
  • Quality of Services: It is important to consider the quality of services offered by the SEO company. This will help you determine if they are a good fit for your needs.

Why Companies Need Professional SEO Services

SEO is a complex process that requires the expertise of a professional. When a business uses professional SEO services, it will significantly increase website traffic and leads. By optimizing its website for search engines, the business can generate more sales and revenue from its online presence.

Black Hat SEO vs. White Hat SEO

There are two types of SEO: black hat SEO and white hat SEO. Black hat SEO is the process of using unethical techniques to rank a website. This includes spamming, keyword stuffing, and more.

White hat SEO is the process of using ethical techniques to rank a website. This includes creating quality content, optimizing for keywords, and more.

Which is Better?

There is no right or wrong answer when it comes to black hat SEO vs. white hat SEO. Each technique has its own benefits and drawbacks.

Black hat SEO can quickly rank a website, but it often results in penalties from search engines. White hat SEO takes longer to rank a website, but it is more sustainable in the long run.

Businesses must choose the SEO strategy that is right for them.

In conclusion, SEO services are a great way to increase website traffic and leads. Businesses can generate more sales and revenue from their online presence by optimizing their website for search engines. When choosing an SEO company, it is crucial to consider the credibility of the company, the services offered, and the price.

It is also essential to consider the quality of services the company offers. When businesses use professional SEO services, they will see a significant increase in website traffic and leads. Businesses can generate more sales and revenue from their online presence by optimizing their website for search engines.

Diib® Digital: The Top Professional SEO Service for SMBs!

With this guide, businesses can choose the best SEO service for their needs. Diib® Digital offers comprehensive professional SEO services and packages designed to improve your SEO efforts and boost your website traffic. Here are some of the features of our User Dashboard we’re sure you’ll love:

  • Keyword, backlink, and indexing monitoring and tracking tools
  • User experience and mobile speed optimization
  • Bounce rate monitoring and repair
  • Social media integration and performance
  • Broken pages where you have backlinks (404 checker)
  • Technical SEO monitoring; including Alexa site traffic analysis

Click here for your free scan or simply call 800-303-3510 to speak to one of our professional growth experts.

Scan your website in 60 seconds with Diib

  • Free SEO analysis
  • No coding or experience needed
  • Get new keyword and content ideas
Learn more about Diib
Shares

Welcome to diib! Our analytics platform syncs to your Google Analytics account (not required to start) in just 60 seconds and helps over 250,000k business owners affordably grow their website by showing them how to grow. We offer a free basic website scan and a variety of PRO memberships starting at just $29.99 a month.

With so many members we are also able to provide wholesale pricing combined with very high-quality work on services such as:

  • Quality backlink development (DA10-DA80 websites)
  • Professional Google Analytics installations
  • Website speed analysis and optimization
  • Keyword research
  • Article writing and publishing (500-5000+ words)
  • Create your free account by entering your website below and we’ll be able to show you all the other services we offer to our members!

Daniel Urmann

Author Bio:

Daniel Urmann is the co-founder of Diib.com. Over the past 17 years Daniel has helped thousands of business grow online through SEO, social media, and paid advertising. Today, Diib helps over 150,000 business globally grow online with their SaaS offerings. Daniel’s interest include SMB analytics, big data, predictive analytics, enterprise and SMB search engine optimization (SEO), CRO optimization, social media advertising, A/B testing, programatic and geo-targeting, PPC, and e-commerce. He holds a Master of Business Administration (MBA) focused in Finance and E-commerce from Cornell University – S.C. Johnson Graduate School of Management.

LinkedIn

0 thoughts on “SMB Guide to Professional SEO Services for 2022

Leave a Reply

Your email address will not be published.

You may use these HTML tags and attributes:

<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>