| Read time 9 min read

SEO for Home Remodeling: Build the Best Strategy

Test your SEO in 60 seconds! Diib is one of the best SEO tools in the world. Diib uses the power of big data to help you quickly and easily increase your traffic and rankings. We’ll even let you know if you already deserve to rank higher for certain keywords.

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Easy-to-use automated SEO tool

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SEO for Home Remodeling: Build the Best Strategy

Read time 9 min read
SEO for Home Remodeling: Build the Best Strategy

Test your SEO in 60 seconds! Diib is one of the best SEO tools in the world. Diib uses the power of big data to help you quickly and easily increase your traffic and rankings. We’ll even let you know if you already deserve to rank higher for certain keywords.

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Easy-to-use automated social media + SEO tool

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Automated ideas to improve Social Media traffic + sales

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Keyword and backlink monitoring + ideas

Do you have a home remodeling website and are looking for the best SEO tools for that website? In that case, you are in the right place. This guide will help you understand the remodeling SEO practices, SEO keywords and teach you how to utilize them for your benefit.

You can quickly take your home improvement SEO to the next level, boost your traction, and get more conversion ratios than before. You can do this by yourself or take help from the best home remodeling SEO company in your area.

SEO Strategies for Home Remodeling Business

The best home improvement SEO practices can take your online home remodeling business to the next level. It can help you gain more exposure than your competitors, and you can leave them behind in your dust. You can take help from the best home remodeling SEO company to help you develop the best SEO strategies for your business.

However, building the best SEO strategy requires keyword research, adherence to modern SEO practices, and understanding what will boost your home remodeling SEO. Here are the topmost steps in building the best SEO strategy for your home remodeling business.

Step# 1: Invest in The Best Home Remodeling Keywords

Finding high-ranking keywords for your relevant industry is the first step in building the best SEO strategy. Therefore, you should invest your time in keyword research before building the best home improvement SEO strategy for your business. Keyword research will help you get started, and you need to invest in researching the best home remodeling keywords.

SEO practices are built on the foundation of the right keywords. This is why you need to make sure that you thoroughly research keywords before building your strategy. You need to get access to high-ranking keywords for your SEO strategies.

These keywords can be phrases that customers use to search for remodeling services on the internet. Therefore, these are of utmost importance, and you need to build a list of high-ranking keywords for your SEO practices.

Before building a list of keywords, you need to understand your target audience in detail. You need to understand what they search on search engines and what kind of phrases they use to look for contractors for their home improvement projects. This way, you will understand what kind of keywords you need to include in your list. Understanding the audience will help you get started in finding the best keywords.

Once you understand what keywords you need to include in your list, you will need to build a list of keywords with high search volumes. This means that you need to check the monthly search volume for relevant keywords and only include the high-ranking keywords in your list. These keywords could be anything, such as the top bathroom remodeling keywords, etc. For example:

SEO for Home Remodeling: Build the Best Strategy

In addition to this, you also need to check for the user intent for relevant keywords. A remodeling keyword can have a high search volume, but that does not mean it will be ideal for your unique requirements. Therefore, you need to differentiate between different user intents. You need to understand what users want when they search that keyword. The users can search “remodeling company reviews,” but they may not want your services. So, take a look at user intent as well.

Lastly, you will also need to consider the keyword competition according to search engines. So, you can take help from top-notch keyword planners, such as Google Keyword Planner. These planners will automatically conduct the necessary research for your business and offer you high-ranking keywords for your relevant industry. This way, you can find the top bathroom remodeling keywords and other home remodeling SEO keywords for your unique requirements. For instance:

SEO for Home Remodeling: Build the Best Strategy

(Image Credit: Ahrefs)

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  • Keyword and backlink monitoring + ideas
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Step# 2: Optimize Your Website and Landing Page Accordingly

You will need to optimize your website if you want to use SEO for home remodeling. This modernization will help you stay relevant in the industry. Moreover, customers are known to prefer well-optimized websites. Therefore, a crucial element in building the best SEO strategy for your home remodeling business is optimizing your website according to modern practices.

For this purpose, you can analyze your competitors’ websites and see how their websites rank on search engines. This will help you understand their methodologies and employ those methodologies for your business. In general, you need to optimize the following elements of your website in order for your SEO strategy to work its magic:

You will be interested

  • Website Security
  • Multi-Platform Optimization
  • Page Load Speed
  • Content Quality
  • Social Media Options
  • Quality Backlinks
  • Image Optimization
  • Enhanced User Journey
  • Crystal-Clear Landing Pages

These are merely a few factors that you should consider while optimizing your website for the best results. You can take a look at your competitors’ websites to see how they are achieving these results. This way, you can understand how to adapt their methodologies for yourself, and you will not have to work from scratch to optimize your website. You can take inspiration from top competitors in your area and build on their methodologies.

You should know that customers will never purchase any services from your website if it doesn’t offer modern security protocols. Online users are conscious of their online security, so they prefer secure websites.

Moreover, customers also prefer websites that take less than two seconds to load a webpage. If your web page takes too long and users have to wait, they will choose your competitors and leave your business forever.

Lastly, you should ensure that your website offers mobile-friendliness and multi-platform optimization. More than 80% of modern-era internet customers use their smartphones to browse through different websites. That’s why you will have to optimize your website for mobile phones and other platforms to maximize user engagement and exposure. Be sure to test your website to make sure it is optimized for mobile use using Google’s Mobile Friendly tool, for instance:

SEO for Home Remodeling: Build the Best Strategy

(Image Credit: Search Engine Roundtable)

Functionality is better than visual aesthetics. That’s why you should prioritize functionality above all else. Optimization is more important than adding fancy elements to your website. Therefore, you should invest in optimization before adding fancy visual elements to the website.

Step# 3: Optimize Your Website for Search Engines

SEO for remodelers doesn’t end at website optimization. You need to ensure that your web pages are properly optimized for different search engines. You may have optimized your website’s functionalities, but you also need to optimize different web pages for search engines. This optimization will offer higher search engine rankings.

This means that you will need to add proper title tags, meta descriptions, and relevant keywords to your web pages. These elements ensure a higher ranking among search engine results. If you want to add these elements to your website, you can use existing SEO plugins that allow you to add or modify these elements on the backend. The image below shows an example of both a title tag and meta description:

SEO for Home Remodeling: Build the Best Strategy

In addition to this, you need to choose a different title tag and meta description for individual pages on your website. If you use the same tag and description for the different web pages on your website, search engines will not optimize your website. This way, you will be among the lowest ranking businesses in your area. Therefore, invite versatility and innovation while writing different title tags and descriptions for different web pages.

Also, you need to add proper heading tags and paragraph tags into the structure of your web pages. You cannot add random blocks of text into your website and expect them to yield the best results for your business. Therefore, you need to create a proper structure for your individual web pages. So, you should add heading tags to your structure. SEO for remodelers demands a proper structure for different web pages as these help search engines rank your website accordingly.

You also need to use your highest-ranking keywords on your landing page. This will further interest customers in choosing your home improvement SEO services. Moreover, your landing page will be among the top-ranking results in search engine results. However, it would be best to avoid keyword stuffing. Keyword stuffing is viewed as a negative SEO strategy by different search engines.

You should also optimize your images for search engine results. This means that you shouldn’t use a random name for your images. You should always choose a keyword-optimized name for images and alt text, such as “remodeling_bathroom_picture.JPG.” This will further inform the search engines about your website’s intent, and it will be ranked higher among search engine results.

Step# 4: Optimize Local SEO for Your Home Improvement SEO Services Company

Local SEO for remodelers is another crucial element in taking your website to the next level and maximizing your exposure in front of local audiences. It may be a little different than regular SEO practices that you have already tried. You will need to set up your Google My Business account and optimize it for local SEO practices. Here are the crucial elements of optimizing your Google My Business account for your home remodeling company:

  • Official Contact Number
  • A Complete List of Services
  • An Official Address for Location(s)
  • Official Business Hours
  • Customer Reviews and Feedback
  • Promotional Coupon and Discounts

First off, you will need to choose the appropriate industry for your Google My Business listing. Therefore, you will choose the remodeling category on Google My Business. Next, you will need to come up with a keyword-rich description of your business. This description should be at least 250 words long. It should describe the different services you offer and why customers should choose your business over other competitors. Here is an example of a Google My Business description:

SEO for Home Remodeling: Build the Best Strategy

Now, you should update and include the latest accurate information regarding your business details, such as the official contact number and address. Also, add relevant social media links and official website links in your GMB listing. Lastly, you will have to add high-definition and clear pictures of your physical locations. These pictures will instill customer loyalty among users.

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Step# 5: Add Multiple Pages for Multiple Services

If you take pride in offering a wide array of services to your customers, you should also create different pages for individual home improvement SEO services. Customers prefer websites that offer multiple pages for multiple services. This way, they can understand your services in detail and make up their mind about your business.

You can look at your competitors’ websites and see how many pages they have added to their website. Therefore, you should also list down the different services that you wish to offer and come up with different web pages for individual services.

So, you will also have to search for relevant keywords for different services. You cannot use the same keywords for different pages and expect them to bring a high amount of customers to your website. Therefore, use official keyword planners to come up with high-ranking keywords for different services and create different web pages for different services. In addition to coming up with different pages for your website, you should also add the following pages to your website:

  • About Us
  • Official Landing Page
  • Testimonials
  • Contact Us
  • FAQs Page
  • Company History

Customers prefer a website with different pages for different services. They perceive this high amount of effort as a token of authenticity. Therefore, the addition of multiple pages will increase your validity in front of customers, and they will prefer your business over competitors.

Step# 6: Offer High-Quality Content

Any home remodeling SEO company will tell you that offering high-quality content is necessary for the best SEO results. Therefore, you will need to employ the services of quality content writers or agencies to offer premium-quality and up-to-date content for your remodeling website. This content will bring more customers to your website and help increase user retention and engagement ratios.

You should set up a professional blog for your website. Regular updates and posts regarding the new technologies in the remodeling industry can bring more customers to your website. Therefore, a professional blog can help you retain more customers than before.

Moreover, a professional blog for your website will also increase your search engine rankings by 434%. Here are some tips to offer professional posts on your blog:

  • Your posts should be longer than 2,000 words.
  • It should offer detailed information regarding the topic.
  • It should have high-definition images.
  • The post should be properly structured.
  • If possible, the post should have videos.
  • The post should be SEO optimized.

These are a few steps you can use to offer high-quality content for your readers. When they search for different articles or news regarding the remodeling industry, they will immediately see your blog and prefer your business over other competitors.

Step# 7: Build Authority Backlinks for Your Website

Authority backlinks can enhance your online reputation and instill confidence among your viewers. Moreover, quality backlinks also help increase your search engine rankings and maximize your exposure in front of customers. Your search engine ranking is dependent upon the number of authoritative backlinks on your web pages.

You cannot ignore the power of backlinks. This is why you need to do everything in your power to build more and more backlinks to your website. Here are some useful tips for building authoritative backlinks for your website:

  • Write guest posts on authority remodeling websites. (Image Below)
  • Collaborate with local social media influencers.
  • Offer your interviews to the local news stations.
  • Utilize high-ranking remodeling blogs for backlinks.
  • Utilize the power of social media links.
  • Build internal links for different pages on your website.
  • Offer infographics and videos with proper backlinks.

SEO for Home Remodeling: Build the Best Strategy

(Image Credit: Ahrefs)

Step# 8: Never Give Up

Another important element in optimizing your website for the best SEO results is to stay on top of everything. You cannot give up after implementing your SEO strategy for your home remodeling website. This is why you need to stay on top of everything and constantly monitor your Key Performance Indicators (KPIs) for better results.

These indicators will help you fine-tune your results and optimize your SEO strategies for the future. Some of the top key performance indicators include:

  • Social Media Rankings
  • Daily and Monthly Impressions
  • Social Media Shares
  • Website Mentions
  • Daily Website Traffic
  • Bounce Ratio

These metrics will help you in understanding how your current SEO strategy is working out for your business. Moreover, the KPIs will help you fine-tune your SEO for better results. Therefore, if you find any flaws in any of these metrics, you can optimize your strategy accordingly and get the desired results for your home remodeling website.

Diib®: Website SEO Made Easy!

The tips mentioned above will also help you in formulating a tailored SEO strategy by yourself. You may not see instant positive results, but you will start seeing more traffic over time. Hard work, determination, and strict adherence to modern SEO practices will help you enhance your search engine rankings and take your home remodeling business to new heights of success.

Partnering with Diib Digital will provide an added measure of security. Our User Dashboard will give you the most up-to-date metrics regarding your SEO campaign and objectives that will allow you to fine tune your campaign for the utmost success. Here are some of the features of our dashboard we’re sure you’ll appreciate:

  • Keyword, backlink, and indexing monitoring and tracking tools
  • User experience and mobile speed optimization
  • Bounce rate monitoring and repair
  • Social media integration and performance
  • Broken pages where you have backlinks (404 checker)
  • Technical SEO monitoring; including Alexa site traffic analysis

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FAQ’s

There are so many ways to improve your organic SEO. Here are a few: 1) Improve user experience. 2) Optimize for voice search. 3) Make sure you design for mobile first. 4) Do your keyword research. 5) Write longer content focused on those keywords.

You can learn SEO on your own if you are dedicated and want to learn. Focus on one thing, perfect it, then move on to something else.

Many articles talk about search engine optimization (SEO) as though it’s a simple matter. In reality, coding for SEO is vital, but it does require time and skill.

There are so many free SEO tools on the internet. Here are some of our favorite:

  • Diib Digital Analytics
  • Google Analytics
  • Google Search Console
  • Ubersuggest
  • MozBar
  • WooRank

First, you need to make a list of relevant topics for your business. Search for keywords that are relevant to these topics. Understand how search intent works.

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Daniel Urmann

Author Bio:

Daniel Urmann is the co-founder of Diib.com. Over the past 17 years Daniel has helped thousands of business grow online through SEO, social media, and paid advertising. Today, Diib helps over 150,000 business globally grow online with their SaaS offerings. Daniel’s interest include SMB analytics, big data, predictive analytics, enterprise and SMB search engine optimization (SEO), CRO optimization, social media advertising, A/B testing, programatic and geo-targeting, PPC, and e-commerce. He holds a Master of Business Administration (MBA) focused in Finance and E-commerce from Cornell University – S.C. Johnson Graduate School of Management.

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