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How To Use Related Keywords To Improve Your Rankings

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How To Use Related Keywords To Improve Your Rankings

Read time 16 min read
related keywords

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You have launched your website, and you are now ready to attract significant traffic. However, if you fail to present your page to the public effectively, no one will see what you have to offer. Search engine optimization (SEO) gives you a chance to attract substantial traffic from a vast search engine user pool. You still need to ensure that Google receives the right signals from your page to optimize it using related keywords google. Most competitors may not be using such vital phrases, and they can be very profitable. Hopefully, the following tips and tools will get you started.

What are Related keywords?

Related keywords are phrases or terms closely tied to primary keywords. When you use them on your web page, they explain your content to search engines to better rank your site. Additionally, as a marketer, you can quickly identify different phrases that your target audience uses to find content related to your industry.

How to find Related Keywords google

To kick off the process, you need to brainstorm all the essential topics that your site and blog cover. It gives you ideas on issues that you can expand into keyword lists. Do in-depth keyword research to understand how various customers search for products or services related to yours.

The most significant way to get ideas for your keywords is by using Google data after each search. You will find related searches at the bottom that you can use to improve your content. Also, put yourself in your target customer’s shoes and think of words that you would use to search for your content. Remember to include synonyms, variations, and other related phrases while setting out your research. For example, in a search for coffee drink recipes, the following are related keywords/phrases:

related keywords

Come up with a list of words and pick out the variations with the most relative search volume. It will help expand your web content coverage in the niche markets. You can capture traffic from searchers that use less popular variations of phrases. Another valuable and quick tactic is checking what your competitors rank better for. Check through terms that derive significant traffic in their site and use them to your advantage. Here is the Diib keyword research tool, which has an option to view the keywords of up to 6 of your top competitors:

related keywords

At this point, you will have a massive list of key phrases, but you need to find and concentrate on the right ones. Pick the terms most searched for, those that seem more specific to your venture. You can even include long-tail phrases that tell you exactly what your potential client needs. You can still use the keyword analyzer to determine which words bring in more traffic into your page. Pick keywords that match your audience.

Essential Tools to help find Correlated Keywords

It’s vital to find the right keywords for your page to enhance your ranking on search engines. It may be a difficult task, but you can rely on a few tools, some at a fee while others are free. Below are a few that you can consider for your website.


Ubersuggest is a free keyword tool that offers you an extensive list of phrases related to a primary correlated term. The platform has a feature that brings you similar words and does an in-depth analysis of the terms used to ensure they have financial returns. Therefore, it helps you to build content to help boost traffic on your webpage.

For instance, when you use the phrase ‘coffee,’ the tool will return a list of terms that start with the same word. The report begins with top suggestions and lists every number and letter that could follow the main one such as;

  • Coffee accessories
  • Coffee art
  • Coffee academics
  • Coffee advent calendar
  • Coffee and cigarettes

The tool saves time and effort in searching for keywords since it pulls ideas from both Google Suggest and Keyword Planner. Additionally, it gives you the ability to do a difficulty analysis to show how hard it can be to rank using a particular phrase. Here is that tool:

related keywords

Google Keyword Planner

Google keyword planner is one of the most common tools used by marketers to search for related terms. With a Google account, you can easily access the platform at no charge. It also provides you more details into the phrases that your potential clients use on SERPs.

In case you want to spy on the terms that your competitors are utilizing, Google keyword planner free will do the job for you. In case you want to rank higher in local SEO, it allows you to change the targeting technique to your preferred region to get the best-related terms for your campaign.

related keywords

You will be interested

The Google Planner also comes with a difficulty-tool to let you scrutinize the SEO competition level of different phrases. As a result, you can determine the right words to use to give you a higher ranking spot on search outcomes.

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Google Related Searches

You can also use easier ways to find related terms via Google search. This method involves searching for your primary words then scroll down to view the ‘searches related to’ your phrases.

For example, if you are looking for the word cars, you will get some correlated terms such as;

  • Cars for sale
  • Used cars
  • Cars movie
  • Used cars for sale
  • Used cars near me
  • Cars for sale near me

related keywords

The detailed list provided by Google guides you on the phrases that will help you get closer to what searchers’ look for. Therefore, you can utilize the suggested terms on your webpage for higher rankings and better SEO results.

However, ensure that you do some extra search in the best phrases to use since some terms are from previous searches or your location. Therefore, not all of them will match your intended searcher intent.


Text optimizer is a very resourceful tool to use when looking for related terms, concepts, and topics. Any word you put on the platform conducts a deep dive into Google search results to generate the best results.

related keywords

For instance, if you want to get the related words for growing tomatoes, text optimizer generates terms such as;

  • Tomato varieties
  • Growing tomatoes
  • Tomato plants
  • Heirloom tomatoes
  • How to grow tomatoes
  • Tomato seeds
  • Fertilizer
  • Pests
  • Harvest

It also gives you the questions and subtopics that can help structure and format your content for each query you run. Additionally, it facilitates better depth in the variety of terms used in your particular page to enhance SEO.

Serpstat Clustering tool

Serpstat Clustering tool uses a keyword grouping analytic to give you various related terms in a cluster. It utilizes Google to have a better understanding and to analyze different words. Additionally, the platform analyzes SERPs for all the words in your list and groups them according to the number of overlapping URLs every query triggered. For example:

related keywords

Alexa Keyword Difficulty Tool

Alexa Keyword Difficulty Tool is another platform that will assist you in generating related terms for better SEO. It also helps you conduct a performance analysis to help you know your content’s best words. Hence, it would be best if you looked for the phrases that have a higher popularity score so that your site can have a higher ranking on SERPs and attract your potential clients.

related keywords


When you use BrightEdge, it helps you find related terms and topics. It also allows you to search the phrases by long-tail keywords, high scores, and high search volumes. The higher the rating, the better your chances of more visibility on search engines.

related keywords

Google Correlate

Google Correlate is another free keyword tool that assists you in finding related phrases and terms. For instance, if your content is about sunblock, it provides a lot of water, pool, and summer terms. Note that you will get multiple words on the list; thus, you can use keyword explorer to determine those that would help rank your page higher on SERPs.

related keywords

How to use Correlated keywords

After conducting your keyword research, you now have the right phrases based on the user search intent. The next step is determining the best place to position them in your blog post to attract more users.

Note that you can use the correlated terms in blog posts. For this, ensure that you have four to five related keywords, Google, that matches your content. Use each of them at least once in the blog. If possible, you can use them and your main keyword in the title tag as a critical signal to the search engines. Further, distribute them in the body, appropriate meta tags, file name, and your image’s alt. If you include a video, you can use the phrases in the title or description.

Additionally, you can use them as an inspiration for other content. To achieve this, you outline a list of primary keywords then search for high performing and low competition-related keywords Google for use as introductory phrases in your next content. Lastly, you can use them to your advantage during your PPC campaigns. You only identify terms that your target customers frequently use to search for your products and incorporate them into your campaigns. Note that it’s easier to rank higher on Google search results while using multiple keywords rather than repeatedly. This list could look something like this:

related keywords

Ensure that you position them correctly to answer your potential clients’ queries. To achieve this, consider using them to guide the entire blog content. Note that you don’t have to create multiple pages for each keyword you want to rank for, but it makes perfect sense to answer numerous questions concerning the same blog topic with different terms. Remember to check out various pages ranking better for those particular words and strategize on coming up with a better site than theirs. Note that relevance is critical, and if a phrase doesn’t fit in your content, avoid it since your content may sound spammy. Having multiple wrong terms in your site hurts your authority, creating a bad user experience that may ruin your ranking.

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Really enjoying SEO and other forms of website optimisation for my KoffeeKlatch contract site. I never thought I`d every say those words. I enjoy the regular email updates on my numbers and the tasks to improve them. Love getting numbers that are relevant and that I can understand AND do something about.
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Why you Should use Related Terms

As mentioned earlier, using correlating keywords will help your post and blogs rank higher in search results. Thus, it would help if you put more effort into getting the right phrases. When customers search for items using specific keywords, you will want to ensure that your site avails relevant content so that the generated traffic results in financial rewards or meets specific organizational goals. So, why would you use synonyms and related words in your web content over and over again? Well, keep reading to gain more insight.

To Engage your Audience

The main reason for using related terms is that it makes your content easier to read. Using a single word in every sentence makes your post unreadable, and it doesn’t flow naturally. Therefore aim for variation, for instance sweet, or delicacy while dealing with candy. You can also choose to alternate long sentences and short ones, including valid terms, making your text more engaging and attractive.

Remember to alternate the sequence of your words to avoid too much repetition in your content. Most importantly, vary your terms, mainly if you aim at ranking higher at long-tail key phrases, which may contain several words. Also, use the keyword analyzer tool to figure out which terms interest your target audience and major your content around that. It will help bring the relevant traffic to your page. A keyword planner could look something like this:

related keywords

To Achieve a Higher Quality Score

Competition appears fierce in search engine results, and most searchers won’t probably look beyond the first two pages. Therefore, by improving your website with a list of similar keywords, you will enhance your page’s visibility. It requires a significant investment, but it’s worth the effort. When you provide relevant content around your keywords, Google rewards you with a high-quality score that translates to better ranking.

To Boost Conversion Rates

Whether it’s in your emails, or any other landing pages, using various correlated keywords will improve your click-through rate. You will not only attract visitors but potential clients. Hence by availing meaningful content to your searchers guarantees higher conversion rates. Still, ensure that you answer the searchers’ questions rightly.

FACT: Long-tail keyword searches have a click-through rate 3% to 5% higher than generic searches.

To Understand Market Trends

Before picking on your preferred keywords, you undertake considerable research. While searching for the phrases, you will analyze customer behavior and needs. Hence you can keep up with changing trends to help keep your content relevant. Additionally, you can directly assess the size of the potential market for your products and services.

Remember that there is a massive potential and untapped niche online. The more phrases you generate using a Google keyword planner free, the more chances you unveil. They uniquely position you to help diversify your marketing efforts to reach out to new customer segments. Here is what the free Google keyword planner looks like:

related keywords

To save on time

By using a combination of the right keywords, you won’t spend too much time or effort creating content that doesn’t increase your traffic. You will thus make a significant impact on your ROI generating success within a short period. Note that it is ineffective to develop a text copy for each keyword.

This method gives you a great way to include all the prospect phrases in a single piece of content. Creating one page saves you a substantial amount of time and ensures that you don’t have duplicate content that may affect your blogs.

To Exhaust more Money-making Related Terms

It’s wise to focus on your keyword density, but you must strive to avoid overdoing it. To achieve this, you only need to use your primary phrase countable times in your context and complement it with related terms to avoid keyword stuffing. Keyword stuffing would look something like this:

related keywords

With this, you will achieve your goals while keeping your text readable. Besides, these phrases give you more ideas on domain names, new products, and other captivating page ideas. Hence, you will achieve excellent value for each term used.

Additionally, you can unearth worthy terms that are popular but less used by competitors. Using key phrases with low competition levels gives you maximum results on your SEO investment.

To Lower Minimum bids in your Campaigns

Related phrases help to create highly relevant content targeted to a specific group of users. They thus strengthen your online visibility, and you rank better among terms pertinent to your audience. As a result, the enhancement helps you achieve lower minimum bids on your PPC campaigns.

Diib®: Optimize Your Keyword Plan Today!

The basis of any successful SEO strategy is getting the related keywords in your content that perform well on search engines. You can use one or more of the above tools to help you in generating the right phrases for your webpage. Remember to maintain a significant keyword density since overstuffing your phrases may confuse search engines. The Diib keyword research tool will give you the ability to utilize key statistics and metrics for the benefit of your keyword campaign. Here are some of the other features you’re sure to love:

  • Keyword and backlink research tools to find what keywords you and your competitors are ranking for and create content around those keywords.
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These are words that help search engines match users to the results that are the most relevant to their search query. A keyword phrase is two or more keywords typed as a phrase. People generally type in a phrase rather than a single word.

Ideally, you want to use your main keyword in the first few sentences of your blog or article. At the very least, in the first paragraph. Use the keywords, related keywords and keyword variations throughout the rest of the article. Be careful not to overdo it.

Primary keywords are the words you use to describe your business. For example, the primary keyword would be dog food. If dog food is your primary keyword, secondary keywords add a bit more description and detail to your primary keyword. For example: grain free dog food, organic dog food, dog food near me or adult dog food.

This can be a delicate balance. For a 500-1000 word article, it is suggested to utilize 2-3 keywords, even if they are close variations.

These are words or phrases that can help Google match those searchers with the products and/or services they’re looking for. You’ll want to carefully select keyword themes that best match your business.


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Daniel Urmann

Author Bio:

Daniel Urmann is the co-founder of Diib.com. Over the past 17 years Daniel has helped thousands of business grow online through SEO, social media, and paid advertising. Today, Diib helps over 150,000 business globally grow online with their SaaS offerings. Daniel’s interest include SMB analytics, big data, predictive analytics, enterprise and SMB search engine optimization (SEO), CRO optimization, social media advertising, A/B testing, programatic and geo-targeting, PPC, and e-commerce. He holds a Master of Business Administration (MBA) focused in Finance and E-commerce from Cornell University – S.C. Johnson Graduate School of Management.

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