In 2018, about 53% of shoppers in the United States used Google to search for products. Google search results are, therefore, significant for businesses. Most internet users are quick to scan results and are never interested in going beyond the first page of the Google results. This means that your business should rank on the first page, or even better, the first three website results.
Luckily, there are ways to improve the Google ranking of your business platforms online. The first step is to have an online presence. This includes creating an official website, social media pages and listing your business on different platforms.
Improving your Google ranking has a few pros to it. One is that you’ll be able to get a lot of organic traffic to your website. Another is that you’ll become an authority in your industry and other businesses will refer to you for references and statistics. More traffic will lead to more sales and conversions.
So, how can you improve Google search results? Here are nine best practices.
Improve on Your Page Speed
The amount of time it takes for your web page to load can either break or make your business. A page that loads slowly can frustrate users who will quickly leave your site. Such an experience will affect your business sales in the long run. Page speed affects how long visitors stay on your website, how many become customers, and how you rank on the search engine.
If you’re wondering how to improve my google search ranking. When you improve on the page speed, you improve google search results. Improving your page speed will require that you compress images before uploading on your site since image size also affects the page speed. You should also avoid heavy designs and videos on your website.
Whenever you want to improve your page speed, you should also investigate what role web hosting has played on page speed. Always go for dedicated hosts with dedicated resources. It is vital to have a content delivery network as it locates your visitors and serves them from the nearest server. It also protects your website from malicious attacks. Ensure that you also activate browser caching to improve on the load time. PageSpeed insights can help you test your website speed if it still feels like it isn’t loading fast enough:
(Image Credit: Google Support)
Make Your Website Mobile Friendly
When you research how to improve my google search ranking, making the website mobile friendly is one viable strategy. The web traffic from mobile devices has significantly increased over the years, overtaking the desktops and tablets. In June 2021, mobile generated approximately 51.53 percent of the global website traffic.
Indeed, smartphones have become part of our daily lives where we search for information, order food, pay bills, among others. Therefore, your website needs to be mobile friendly as it is one way on how to increase google search ranking.
Your website must be responsive for it to work well for visitors using desktops and mobile devices. It should optimize its appearance according to different devices and still relay the same content throughout.
Ensure that your web design is simple. Simple web design with fewer files tends to load faster. The information on your site should also be easy to find. For easier visibility, have a standard font that can be read on the small mobile screens. Since the screen is already small, your website should avoid any pop-ups that can make reading the texts more difficult. The mobile-friendly test can help you figure out if your website is mobile friendly or not. If it isn’t the test will give you ideas to help make it more mobile friendly, for example:
(Image Credit: Janepedia)
Improve Your Social Media Presence
Billions of people are using Facebook, Twitter and other social media sites for over 50% of their time. This means that you have a better chance in landing clients online. To grow your customer base, you must dive into these social media spaces and plant your roots. Having a strong social media presence is one of the ways on how to increase google search ranking.
So how do you improve your social media presence?
The greatest tip is to post often and post valid content. Depending on your type of business, you can find several forms of content to publish including images, infographics, videos, short articles, quotes and such. As you post content, ensure to feature your services or products. Always use relevant keywords for your business in each post. This will help you rank on Google. Also, look at this chart that shows the best times to post on Facebook during the week. Notice how more people will see it if you post in the middle of the day:
(Image Credit: Sprout Social)
What’s trending in your industry? Jump on it. Social media is always about ‘hot topics’ that keep users liking, sharing and commenting on. To always be on trend, get on trend. Find a way to attach your products or services to a trending topic. The other option is to create viral and trending topics using fun hashtags. This will also help you to attract new customers who may have not known about your business.
Finally, ensure to actively engage with your audience. This will keep your posts trending for longer and Google will keep picking on them.
Improve Your Website User Experience
From the name, you can tell that this involves how readers and researchers interact with your website. Is your website user friendly?
A user-friendly website is one that has a clear navigation bar that lists the main pages of your website. When a user comes to your site, they should be able to find the contacts page or services page without feeling lost.
In case you have a bunch of services, you can have a page for each service. This is the one trick many businesses miss out on. Google ranks websites with specified pages. As it crawls your website, it looks for well laid out information that helps users find what they need. For instance, if your store has different departments have a tab for each department, like so:
However, if you’re selling many products, instead of opening a hundred different pages for products, just have an online store where customers can make direct purchases. What you can do to improve SEO is have well-written product descriptions using the relevant keywords.
To improve Google search, try and make every page short but detailed. If a user has to scroll for a while, then include scrolling tools to help them get back to the header in milliseconds. Also ensure that you use a sticky or fixed menu so that it’s visible and accessible as the user scrolls down your pages.
Divide each page into content sections that are skimmable. Ensure to use relevant keywords at least twice on each page so that each of your pages rank on Google. Separate each section with white space as much as possible while maintaining neatness and style.
Another important factor is your website theme. This means the design of your website. For a powerful and easy experience, use a page template for all pages, use the same font for all h1, h2’s and one for paragraphs. Let the navigation bar be similar in all pages and the header and footer design as well. When picking theme colors, use your brand colors. Not sure what they are? Check your business logo.
Use high definition images and avoid fancy fonts or styles such as bold and italics. The latter makes it hard to read and makes your website look less professional.
You can improve the user experience through various means, such as using white space. Having white space on your website not only makes it feel fresh, but it also makes the content more legible and increases the attention of the user.
You can improve google search results ranking through link building. Link building is the process of getting links from other websites to your site and from yours to others. Google uses links to discover new pages and determine how a page should rank. It considers high-quality links as popular and therefore ranks the pages higher.
There are three types of links:
- Internal links
- External links
Internal links are links that roam within your business website. This means that you link one page of your website to another. For example, in your about page, you can mention your portfolio and either hyperlink that phrase, or include a button that redirects to your portfolio page. Internal links are powerful in that, they enhance website navigation and make readers stay onsite for longer. Internal links can be used on hyperlinks or on buttons as mentioned. Make sure every page and post on your website has at least one internal link. For example:
(Image Credit: Databox)
External links are links to other websites online. They are also referred to as outbound links. Linking to external pages tells Google that you care for your readers enough to lead them to more information on the topic or another relevant topic. You have to be careful with external links. The rule is:
- Don’t link to your competitors, you’ll be driving business away
- Don’t link to poor websites, you’ll be jeopardizing your legitimacy as a business
- Only link to authoritative sites and posts with good content
Another rule is to not overdo it. Remember that external links are mainly used on the blog page. Using them on other pages like home and about page will drive away your customers.
Backlinks are the best links to help you rank. A backlink means that an external website has linked their work to either your pages or posts. Just like external links, backlinks only work if the website linking to you is a clean one with good content and not one trying to pass on malware.
Use links where possible and approach good websites in your industry and request them to link back to your site. You can also offer to link to theirs as well as an exchange favor, just be sure to inspect their website first for any irregularities.
Use Long-Tail Keywords
While keywords are generally good SEO strategies, longtail keywords better improve google search results ranking. Keywords are popular or common words used by prospects to search for products and services online. You can use tools such as the Google Keyword Planner to check for relevant keywords in your industry. This is an example of the Google Keyword Planner:
(Image Credit: WordStream)
The more you use keywords in your website, the higher your chances of ranking for searches. However, if you overuse them Google will flag you for low quality content. The best way to approach this is by incorporating several keywords.
You cannot just rely on one keyword for your business. Try getting around 5 different keywords and spread them out on each page and post. This way, you’ll be able to rank for different Google searches.
Keywords can be included in the following places:
- Page URLS
- Meta data
- Meta description for each page
- Headers and titles; H1, H2, H3, H4, H5
- Call to action
- As alternate texts for images and videos
When using keywords in paragraphs, make sure to spread them out almost evenly so they are not stuffed.
Long-tail keywords are keyword phrases with more than two words. This type works better because they are more specific. Here’s an example:
Consider the keyword hair. Almost even salon, barber and waxer’s website has used the word hair on their site more than ten times. Probably animal websites and car websites have used the word as well. This means that a single search of the word hair will have so many results decreasing your chances of ranking.
Now picture the phrase brazilian hair salonist. This keyword has further defined your business and service. The more words you add to the phrase the better your chances of ranking and attracting specific clients.
Create Quality Content
Quality content is content that can help you achieve your business goals. The goals can be to improve your google search results, increase brand awareness, and generate leads.
When you want to create content, you must do your research on the topic and content you have chosen. Always ensure you have original content as content that is not original is punishable by google. After getting what to talk about, you should deliver it from your perspectives and experiences.
Quality content starts with a quality headline. A well thought out headline can spark interest in the range. Good content also dictates that the readers, viewers, or listeners also know how to apply the information. From the content shared, you should provide answers since you have acquired the necessary knowledge.
Quality content is that which engages the audience. Engaging the audience, however, starts by having engaging content. Engaging content should have an essential and promising introduction and, at the same time, leave readers yearning for more.
You can use different forms of content to deliver the message. The content can be in the form of images, infographics, chats, videos, and memes. After creating the necessary content, you should review the piece as you measure the performance.
Optimize Your Images
As internet users get smarter when it comes to scrutinizing company websites, you should ensure that website images are of a certain standard and quality. Users tend to relate more to real company photos than downloaded pieces. Though it may look simple, the rate and type of images on your website can decrease the level of trust you have with your customers.
Images and videos take a significant portion of the size of your page. When you have so many pictures loaded on your site, the speed may become slow, making it challenging to improve google search. Therefore, you should address both the quantity and the size of the images you add to your site. Below are what you are required to with your photos before you upload them.
- Ensure the images are in JPG format as it will be compressed but still of high quality
- Resize your images according to recommended designs
- Utilize tools for responsive images
With responsive images, mobile users will access smaller images. The small size images are critical in improving the page speed.
Optimize for Local Search
Local search is all about geographics. If your business is in California, then your target customers are people who live in California or those who have visited California. If your business has different branches in different cities or states, then have a page for each state to improve Google rankings for local search.
But how can you maximize local SEO?
Let’s use the California example. Make sure every page on your website and post mentions your California location at least twice. The best practice includes attaching your location to your keywords. For example, instead of saying Brazilian hair salonist, you can say Brazilian hair salonist in California. Look at the image below, each website put the city and state they are located in twice. This way they made sure to get on their customers local searches:
To improve performance, mention the town or street you’re in. This way, prospective clients don’t only need to find your contact page to know where you’re located. Google will also rank you with California businesses instead of businesses around the world.
Diib®: Improve Your Google Search Results Today!
Business has become so competitive that it’s vital you work extra hard to stand out. One way to improve google search results is to hire an SEO expert, who will also help increase your website traffic, leads and conversions. Diib Digital gives our clients the metrics and analytics needed to make informed, smart decisions regarding your website growth and trajectory. Here are some of the features of our dashboard you’ll love:
- Keyword, backlink, and indexing monitoring and tracking tools
- User experience and mobile speed optimization
- Bounce rate monitoring and repair
- Social media integration and performance
- Broken pages where you have backlinks (404 checker)
- Technical SEO monitoring
Click here for your free scan or simply call 800-303-3510 to speak to one of our growth experts.
Tools help you to see and reach your potential in the SERPs. Information on backlinks, keywords and SEO competition are part of this.
This refers to the practice of optimizing web pages to improve SERPs. Publishing high content, adding the right headlines, HTML tags and images are also vital.
You can’t pay just to rank higher on Google, however, Google ads allows you to pay money and your ad is listed first on the page.
Google’s large index of keywords is how they determine search results. Google uses a trademarked algorithm called PageRank, which assigns each Web page a relevancy score.
This is the score assigned to your page that tells you how well the user-facing and technical portions of your website are contributing to your ranking and organic traffic. Your site’s final SEO Score is determined by its performance in four subcategories: Technical, Content, User Experience, and Mobile.