Today, business competition is fiercer than ever. With new digital tools appearing quicker than ever, it’s no longer enough to set up your business and expect people to line up. Using printed booklets, Flyers, banners, posters, or a brochure can be a well-rounded marketing effort. These technologies can seem old-fashioned, but using quality booklet printing to present your business even to the elderly and/or the not-too-tech-savvy audiences can boost any company’s marketing portfolio.

An email has become the most important digital tool for communication. Email is a great way to contact customers. Hubspot reports that 80% of clients want email updates. It reveals that businesses prefer email.

Email marketing reaches consumers and prospects to improve revenue, customer interaction, new customers, and branding initiatives. It also boosts sales outreach initiatives.

Personalized campaigns allow you to reach them with the most focused approach possible.

Is email marketing on your 2022 agenda? Choosing the correct email marketing software or platform can boost your campaign’s success.

 Why is email marketing software essential?

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Email marketing is cost-effective for small enterprises. Email marketing is easy to handle and enables direct client interaction.

Your email marketing success hinges on your software since it ensures your emails are delivered. You’ll pay more for fewer marketing capabilities and poor email deliverability if you’re not attentive (which causes you to lose even more money).

What’s a good email marketing tool for your business?

Good email marketing software or platform lets you build compelling newsletters with an intuitive interface (ideally a drag-and-drop editor).

Sending customized, targeted mass emails shouldn’t be complex— that’s why marketing automation exists, and it can help you send more pitches to potential business partners daily.

Your email marketing platform must also make it easy to manage your contact list, segment users, and track campaign results.

A reputable email service provider guarantees your campaigns don’t end up in spam.

Comparison of prominent email marketing software and platforms

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In order to choose the best platform for your business needs, you need to examine their pros and cons thoroughly. Take into consideration the following: Safety, budget, and automation should be your holy trinity – and then go from there.

Below, we’ll list some of the most used email marketing platforms and their characteristics.

1. Constant Contact

Constant Contact is a fast-growing email marketing platform. It’s the most accessible email marketing platform for beginners. You can manage email lists, contacts, email templates, and more.

Features of Constant Contact:

• Each subscription includes unlimited emails, easy tracking and reporting, social media sharing features, a free image library, list segmentation, Facebook advertising integration, and Shopify eCommerce integration.
• Their Email Plus accounts include email automation, drip marketing, surveys & polls, discounts, online contributions, and subject line A/B testing, which lets you send targeted emails to increase your open rate.
• Constant Contact includes live chat, phone calls, Email, community support, and a massive collection of materials.
• Constant Contact provides live lectures around the U.S., helping small company owners quickly grasp email marketing essentials and build their business.
• Constant Contact is the most incredible small company and startup email marketing tool.
• Constant Contact features a 60-day trial (no credit card required). After that, it’s $9.99/month.

2. SendinBlue

SendinBlue is a business SMS and email marketing software. Europe’s fastest-growing email marketing platform.

It’s an easy-to-use platform with excellent capabilities for creating stunning emails. Their drag-and-drop email editor is great for newbies.

Features of SendinBlue:

• SendinBlue’s marketing automation capabilities let you send transactional emails, automate follow-up emails, and segment consumers. AI algorithms can choose the optimal moment to send mass emails to guarantee deliverability.
• SendinBlue’s free plan includes unlimited contacts. Their free plan enables you to send 300 emails every day with their branding.
• Lite costs $25/month. You can add SMS to your account. However, the cost depends on your sending needs.
• They’ve added a landing page builder, live chat, sales CRM, and Facebook advertising integration to their premium plan. Users get more for the same money.
• SendinBlue offers a special SMTP bulk email marketing software or platform for WordPress. If you have a vast website and want real-time content-based emails, this is a fantastic feature.

3. HubSpot

HubSpot is a CRM and email marketing software. Their free email marketing tool has excellent automation options to promote your business.

You can design a bespoke newsletter using their drag-and-drop email builder and themes. You can tailor emails for each subscriber depending on device kind, country, list membership, or any other specific information you have.

Features of HubSpot:

• HubSpot features send-time optimization, excellent email deliverability, A/B testing, extensive performance data, marketing automation, and drip campaigns.
• HubSpot’s all-in-one marketing platform includes email marketing, CRM, automation workflows, sales tools, website builder, and more.
• Hubspot Email Marketing’s free package covers CRM and marketing, sales, support, and operations solutions.
• The free version offers 2,000 emails and unlimited subscribers for developing custom registration, pop-up forms, landing pages, and more. It contains all the basics.
• Advanced plans start at $45/month.

 4. Omnisend

Omnisend is an omnichannel SMS & email marketing tool for eCommerce enterprises. Their free email marketing package includes pre-built automation processes, subscriber segmentation, A/B testing, performance reports, and SMS + online push notification.

Features of Omnisend:

• Omnisend is confident in its value offering. Thus they give almost everything in their free plan. You must upgrade to paid services as your contact list expands.
• Omnisend works with WooCommerce, Shopify, BigCommerce, and more. They integrate with hundreds of business tools, like live chat and support desk.
• Omnisend’s pre-built eCommerce marketing automation processes help generate revenue, including welcome, cart abandonment, and cross-sell emails.
• Their email builder is straightforward to use and comes with various email layouts. Once set up, you can tailor emails using targeting and segmentation.
• Omnisend has SMS built-in, so you don’t need a separate program and can send messages in 209 countries.
• Omnisend’s free plan permits up to 250 subscribers, while monthly subscription plans start at $16.

5. Drip

Drip is a robust business email marketing tool. They offer technologies for marketing automation, sales funnels, and personalization. Their email program works with WordPress and WooCommerce. This lets you add pop-ups/opt-in signup forms to your website and collect more leads.

Features of Drip:

• Drip has improved Email segmenting, split testing options, list groups, and a visual drag-and-drop builder for automated processes. These capabilities let you target email list clients to boost sales.
• Drip offers live chat, webinars, automated training, extensive courses, free guides, and outstanding documentation.
• Drip’s clever eCommerce marketing automation allows us to send mass emails while engaging with each consumer personally.
• Their eCommerce revenue attribution informs us how much income each email campaign generates.
• Drip is the finest email marketing software for eCommerce websites and business owners that want advanced capabilities to boost their marketing.
• Drip’s subscriptions start at $49/month and contain all features.

Recently, they added SMS notification to all plans, allowing you to reach people via Email and SMS. They’re a complete email marketing tool for store owners.

 6. Moosend

Moosend is a small-business email marketing platform. It has marketing automation, email list creation, landing pages, and more. Choose from dozens of pre-made email themes or create a custom template to produce an email newsletter in minutes.

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Features of Moosend:

• Moosend’s free plan includes marketing automation functionalities. Their automated workflow designer lets you create a personalized subscriber journey.
• Moosend’s email analytics include Email opens, clicks, bounces, product views, transactions, custom event tracking, and forecasted demographics data.
• All plans include A/B testing, email heatmap analytics, countdown timers, conditional content, an AI engine for product suggestions, pop-up forms, floating bars, and newsletter signup subscription forms.
• Moosend’s free package includes 1,000 email subscribers and unlimited emails (no credit card required). After that, their Pro package is $8 per month and consists of a landing page builder, eCommerce transactional emails, and team management.

7. AWeber

AWeber is one of the oldest and used email marketing platforms. They provide SMBs with a variety of email marketing solutions.

Features of AWeber:

• AWeber’s setup is simple. It integrates easily with WordPress. See our article on connecting AWeber to WordPress for more.
• You receive ready-to-use HTML email templates, list management, autoresponders, A/B testing, and email tracking.
• AWeber supports AMP emails, RSS-to-email for blogs, and tag-based subscriber segmentation.
• Live chat, phone, Email, live webinars, and a collection of how-to’s and tutorials are available.
• AWeber provides a 500-subscriber free plan. Then, $19/month. Quarterly or yearly plans save much more.

8. ConvertKit

ConvertKit is a complete email marketing tool for professionals. It’s simple and robust.

• ConvertKit lets you provide content upgrades and incentives using email registration forms. It also has easy-to-manage auto-responders so that you can send drip emails.
• ConvertKit lets you separate interested and bought subscribers while personalized automated emails enhance conversions. Targeted email marketing describes this.
• They provide A/B testing, stunning email templates, a landing page builder, intelligent workflows, and more.
• ConvertKit provides email assistance and an extensive knowledge base.
• ConvertKit’s paid newsletters are created for creative and professional bloggers. Hence we consider them the top email marketing software or platform for bloggers.
• You can offer digital items and subscriptions from the same platform.
• ConvertKit’s 14-day free trial costs $29/month. 30-day refunds are available.
• Creator Pro features a newsletter referral system, subscription rating, comprehensive reporting, and Facebook custom audiences.

 9. MailChimp

MailChimp is a famous email marketing software or platform since it’s free forever.

Features of MailChimp:

• MailChimp is so popular that we can’t build a list of the top email marketing software without including it.
• MailChimp has a drag-and-drop email builder, autoresponders, contact grouping, and analytics monitoring. You can set delivery timings based on the user’s time zones and locations.
• MailChimp integrates effortlessly with WordPress, Magento, and Shopify.
• MailChimp has more minor marketing automation functionalities than HubSpot, Drip, and ConvertKit.
• MailChimp has recently added “advanced” capabilities, but they’re not advanced.
• Email, live chat, and an instructional knowledge-base are MailChimp help options. Constant Contact’s help is faster and more reliable.
• MailChimp’s free plan lets you send 12,000 emails to 2,000 subscribers. This proposal lacks send-time optimization, sophisticated segmentation, and multi-variable testing. Your Email must include their branding. Support is limited to Email, which is OK if you’re a hobbyist but not an enterprise.

MailChimp has several email marketing features. MailChimp pitches itself to small businesses, but its premium and free plans don’t give tremendous value as your firm expands. MailChimp restricts how many emails you can send to your lists and offers just 30 days of email support with a free account. It’s tedious to operate, making great design impossible. Also, plan features don’t alter if you have more than 500 members and upgrade. Thus, one must hunt for competitively priced MailChimp alternatives that can fix its weaknesses.

Final Thoughts

Choose the proper email marketing software or platform for your business. Good email marketing platforms provide drag-and-drop functionality. Properly made signup forms will boost your audience and offers smooth interfaces, customization possibilities, A/B testing, automated marketing, and easy delivery.