10 min read
To thrive in any business, you need impressive sales, yet the competitive business world doesn’t make it easy. In today’s day and age, one way to increase your sales is to have a robust digital space presence. Notably, in the recent past, e-commerce has grown to a multi-trillion-dollar industry, and you wouldn’t want to miss out on the opportunity. How to get my small business noticed is a common question for upcoming entrepreneurs.
However, although a digital presence is crucial for your business, you need to master the skill of going around it. To stand out in the competitive digital space, you need to implement a state-of-the-art SEO technique. Search engine optimization improves your website’s visibility on the search engine. Unlike paid advertisement, SEO is an organic process. Here are seven invaluable tips on how to get my online business noticed.
7 Tips To Get Your Business Noticed Online
1. Choose Keywords Wisely
If you would like to get your business noticed, the best place to start is being keyword clever. When you don’t use keywords properly, potential clients might never find your website. Inevitably, they will never find out about you, which hurts your sales. Besides, using the right keywords increases traffic to your site and attracts the right audience.
Figuring out the most effective keywords might take time, but the results will be worth the wait. To begin with, you need to determine your target audience and think like them. What are they likely to type in the search engine while searching for your product? Please think of the most basic words and write them down. You can further seek assistance by talking to your team members or even family and friends outside work.
Also, there is no harm in visiting your competitors’ websites to see their choice of keywords. You might realize a gap and include it on your website. Besides, there are numerous keyword research tools at your disposal. Using these tools, you can see any trends, similar keywords, preferred keyword volume, and much more. There are many different tools available to look at your competitors keywords:
(Image Credit: WordStream)
Once you have settled on keywords for your website, take the time to analyze them. When you are satisfied, it is now to put them to use. Ensure you use them organically within your content, from blog posts to the home page’s information.
2. Create Remarkable Content
While keywords are essential, you won’t achieve much if you don’t have stellar content for your business. When potential clients are looking for content online, you want them to find you first. They will only stick around if the content is worth their time. Ensure that the content is relevant to the target audience. Clearly outline why they should choose your business over your competitors. What makes you unique? What are your areas of expertise?
Most importantly, while creating content for your website, emphasize what the audience would want to read rather than what you want to say. It would be best to determine buyer personas and create content they can resonate with. Understand their behavior, what they like, and what they don’t like. However, keep in mind that your target audience is diverse, and you don’t want to overlook anyone. Therefore, please find a way to accommodate each one of them.
You might be wondering, “how can I get my business noticed through the content I create?” The answer is in the basic things. Write compelling content through and through. Take time to research to deliver quality to your audience. Use the right language throughout. While you want to impress your audience with your expertise, refrain from using internal jargon. It will only turn them off. Instead, use language they are familiar with. All said and done, ensure that you thoroughly proofread your work. Misspelling and endless punctuation errors leave a bad impression, which is the last thing you want for your business.
Strategizing is also an invaluable step if you want to master how to get my online business noticed. Which topics will you cover? At what intervals? If you cannot write the content, feel free to delegate the duty to a capable person in the business. If you can’t find one, feel free to outsource from an agency or dependable freelancers for consistency.
Ensure that you check the content’s progress. This will help you know which pieces people resonate with the most. If need be, you can make adjustments to keep your website relevant.
Test your SEO in 60 seconds!
Diib is one of the best SEO tools in the world. Diib uses the power of big data to help you quickly and easily increase your traffic and rankings. We’ll even let you know if you already deserve to rank higher for certain keywords.
- Easy-to-use automated SEO tool
- Keyword and backlink monitoring + ideas
- Speed, security, + Core Vitals tracking
- Intelligently suggests ideas to improve SEO
- Over 500,000k global members
- Built-in benchmarking and competitor analysis
Used by over 500k companies and organizations:
Syncs with 
3. Use Social Media
Considering the number of people using social media today, it has become a critical part of any business wanting to increase its visibility. Besides reaching out to people who haven’t heard about your business yet, it is also a good way to connect with return clients. It is an easy yet inexpensive way to get your business noticed in the digital sphere. If you write a new blog post, you can share a link on various social media platforms.
However, like any other business strategy, you need to plan for you to get the most out of social media. You need to have clear goals and objectives. For instance, make it clear whether you want to attract traffic or increase your conversion rate. From there, you can make the most suitable approach.
You might also consider conducting a competitive analysis. While the goal is not copying from them, the analysis can help you determine what works and what doesn’t. Also, part of your plan should include a social media calendar. As opposed to posting randomly, it would be best to post the right content at the right time. For instance, you can plan when to post purely informative content and the best time for promotional posts. Here is what a competitive analysis looks like:
You Might Also Like
(Image Credit: Rival IQ)
Most importantly, you need to pick the right social media platform. As much as you are doing everything else, does your choice’s platform work best for you? There are many factors to consider when choosing the right platform, such as the nature of your business and your target audience. For instance, if your business leans towards the visual realm, you might consider Instagram. However, don’t be quick to make assumptions, especially about your target audience. As opposed to popular belief, a significant percentage of millennials are still on Facebook. Therefore, if they are your target audience, overlooking Facebook would be a huge mistake.
4. Retain Your Domain Name
If how to get my online business noticed is a common phenomenon in your browser history, worry not. You are not alone. For various reasons, you might want to change your website in an attempt to revamp your business. For instance, you might change your business’s focus, necessitating a domain name change. However, it would be best to retain your old name.
Notably, most search engines give more preference to domain names that have been in existence for a long time. The search engines are likely to view age as a sign of stability. Therefore, even if the domain name sounds old fashioned, it might still work in your favor.
Unfortunately, retaining your domain name might be out of the question. The question becomes, is it possible to switch your domain name without damaging the SEO? The answer is yes. While you might still notice a drop in search rankings, you can shield your business from long-term damage if you do it right. If you are looking for a new domain name GoDaddy is a good place to start. It can tell you if the name you want is taken and gives you more available options close to what you typed in. For example:
(Image Credit: RoadToBlogging)
For a successful switch, start by backing up your existing website. You will need to move the data to your new domain name. Once you have transferred the data, be sure to notify the search engine of the changes. That way, the search engine can easily locate your new domain name and display it within search results.
5. Guard Your Online Reputation
Most people tend to overlook the importance of reputation management when it comes to search engine optimization. Contrary to popular belief, the two go hand in hand. As much as you want people to find your business with ease on online platforms, it would be best if you controlled what they think of you. Therefore, you need to guard your online reputation and handle any arising issues swiftly.
To start with, you need to provide outstanding services. Word travels fast, especially in online forums. Therefore, even a single negative review is bad for business. Focus on getting good reviews by providing excellent customer service.
However, to be completely honest, you can’t put a smile on everyone’s face. No matter how much effort you put, once in a while, you will encounter unhappy clients. How do you deal with these clients without bruising your online reputation? In such a situation, try everything in your power to resolve the problem as fast as you can. While you might be tempted to argue back and forth with a hard-to-please client, it could do more harm than good to your business. If you can’t solve the problem, consider giving them a refund. This image is an example of how to handle a review effectively:
(Image Credit: Grasshopper)
Besides, another way of protecting your online reputation is by asking for reviews from clients you’ve worked with before. Is there something you can do better? Remember that every day is a learning experience. If they pinpoint a problem, address it as soon as possible. Your clients feel valued, which gives your brand a positive image.
In some cases, the only way to keep a positive image is to change the entire business model. While it might sound like too much to ask, the efforts will pay off in the end. You might consider making adjustments gradually. You’d rather spend some money than risk losing existing and potential clients in the future.
We hope that you found this article useful.
If you want to know more interesting about your site health, get personal recommendations and alerts, scan your website by Diib. It only takes 60 seconds.
6. Get Involved in Local Projects
“How to get my online store noticed” is a common question, particularly among small businesses. Getting involved in local community projects can be very useful in search engine optimization. Although established corporations might have the upper hand in other marketing strategies, you can give them a run for their money by getting involved locally.
You can always start small by offering attractive discounts to members of the community. You can also offer free goods and services. By doing so, you give your brand much-needed exposure and a strengthened public image. You need to get creative to make customers feel special and valued. For instance, multiple local businesses joined together to offer a locals card to a lucky local that gave the local discounts at all of the participating businesses:
(Image Credit: Valley News)
You might also consider sponsoring various events and charities taking place in the neighborhood. By getting involved in such projects, community members realize that you care about more than just money. It is such an attitude that will take your business places.
Besides, during these community projects, you get a chance to meet with other local business people. Therefore, you get an opportunity to grow your networks and exchange insights.
Keep in mind that actions speak louder than words. Therefore, ensure that you get noticed for all the right reasons. Use the chance to portray your business’s core values; you never know who is watching.
7. Identify Your Unique Selling Point
How can I get my business noticed? Most business people are desperate to find the answer to this question. While there are many ways to get your business noticed, finding your unique selling point is an excellent place to start. Once you figure that out, you avoid wasting money on expensive market campaigns that don’t pay off.
Keep in mind that you might be competing with giant companies that offer similar quality goods and services. Therefore, to answer the “how can I get my business noticed” question, you need to think outside quality. By finding a unique selling point, you stand a better chance of facing competitors.
Notably, there are many ways to go around the concept. In some cases, your unique selling point might be a combination of more than a factor. A good place to start, especially with a small business, is your personality. Remember that you are at the center of your business and need to carry its name high. In everything you do, radiate warmth and care to potential clients. For instance, if people ask questions on your business’s social media platforms, respond to them as fast as possible. Deal with clients gently and put their needs first.
You might also consider narrowing down your target audience. That way, you can cater to their needs much easier. For instance, if you are a web designer, pick a market segment, for example, hotels. It becomes easier to promote your business, and people have more confidence in you.
Keep in mind that narrowing your target audience might come off as sidelining others. That’s just fine. As earlier mentioned, you can never please everyone. Trying to please everyone only makes matters worse. Instead, pick a small group and look for ways to connect with them.
Conclusion
If you have been looking everywhere for tips on how to get my online store noticed, consider starting with search engine optimization. Besides increasing your business’s visibility, SEO can help you drive sales up. However, search engine optimization is a broad topic, and you need to grasp the concept well. Above all, you need to develop a strategy unique to your business and stick to it.
Although search engine optimization is crucial, remember to focus on other aspects of the website. For instance, ensure that the website is compatible with mobile phones since more people tend to browse with their phones. Also, make sure that the website is easy to navigate and has eye-friendly colors. While you would like the website to align with the brand’s colors, some might be strenuous on the eyes, turning off potential clients. Google has a mobile test tool that allows you to see if your page is mobile friendly and if it isn’t it will give you a list of things to change:
(Image Credit: Google Support)
Most importantly, fix any link issues as fast as possible. A broken link could lead to a lower ranking since your site comes off as low quality. Before figuring out the “how to get my small business noticed” dilemma, ensure that the site has no errors.
Diib®: Online Visibility You Can Trust!
Sometimes, getting your business noticed online can seem like an insurmountable task. However, when you partner with Diib, it is like having a whole team of growth experts on your side, giving you up-to-date advice on improving your visibility. Some of the features of our User Dashboard that you’re sure to love include:
- Bounce rate monitoring and repair
- Social media integration and performance
- Broken pages where you have backlinks (404 checker)
- Keyword, backlink, and indexing monitoring and tracking tools
- User experience and mobile speed optimization
- Technical SEO monitoring
Click here for your free scan or simply call 800-303-3510 to speak to one of our growth experts.
FAQ’s
Here are the most inexpensive ways to market your small business: 1) Claim you Google My Business listing. This is one of the top ways to get local traffic. 2) Make a website. 3) Amp up your social media presence. 4) Write high quality content. 5) Share your content. 6) Try your hand at PPC marketing.
If you have already claimed your GMB listing, there are 4 other reasons you may not be showing up on Google. 1) Your GMB listing isn’t verified. 2) You lack location authority in Google Maps. 3) Your GMB listing may have been suspended for some reason. 4) You’ve moved and haven’t updated your listing.
Actually, no one can pay to get a higher ranking on Google. Google wants to keep searches useful and trustworthy, so in order to rank, you have to have high quality content and effective SEO techniques. PPC can be a useful tool to gain traction in both traffic and visibility.
A GMB listing is a completely free, easy to use tool for businesses to manage their online and local presence on Google. GMB utilizes Google Maps and search to help people find what they’re looking for.
The most cost-effective way to be noticed and advertised online is through social media and PPC ads. These can be started for next to nothing and, in some instances, you only pay when someone clicks on your ad.
See how to easily grow your traffic!