Using Quora To Attract New Backlinks For Your Website
Search engine optimization is moving more and more towards a process that focuses on content rather than mechanics. Google’s recent Bert update makes its algorithm able to judge the semantic quality of your text. In other words, it takes more than throwing a few keywords into your content to rank highly. The search engine now can scan your text much like a human reader reads through it.
While a greater emphasis is placed on providing value through high-quality content, backlinks are still an important part of SEO. The difference is that now the relevance of the incoming link is essential. Obtaining backlinks from unrelated or irrelevant websites may even end up harming your rankings. That’s why you should focus your efforts on backlinks from authority websites that Google deems as reputable.
SEO is not the be-all and end-all of backlinks. The potential benefits they offer transfer over to your lead-generation, brand-building and profitability.
FACT: 66.31% of pages have no backlinks. Generally speaking, the more backlinks a page has, the more organic traffic it gets from Google. (Ahrefs)
Does Quora Help SEO?
The Quora question/answer website is a meeting place for people seeking information and those with the knowledge to provide it. Users from all over the world go to Quora to ask questions while others contribute and edit the answers. The website was founded in 2009 and has since become a venue for fact-checking and civil discourse.
The website started as a meeting place for people involved in the Silicon Valley tech space. With over 300 million monthly users, Quora is a social interaction magnet centering around a question and answer format.
With the right Quora SEO strategy, you can build your backlinks profile while building a loyal following. Knowing how to get traffic from Quora can boost your ROI and help you build a successful brand.
Backlinks and SEO
Backlinks are important for SEO because they represent a recommendation from one website to another. Much like a job reference, backlinks show Google that another website vouches for your content. If you get enough of these votes of confidence from different high-quality sites, Google rewards you.
Gathering backlinks can be a long and arduous process. In order to give your site a ranking advantage and not get penalized, you need for your backlinks to be organic. This means that authority websites in your niche will happen upon your content and decide to link to your post.
To speed this up, you can conduct competitive research. This involves seeking out the top websites in your niche and examining their link profile. You can do this by using a backlink tool such as Link Explorer. Here is what their home page looks like:
(Image Credit: Link Explorer)
Your backlink research will help you target your link building campaigns. You will also be able to determine how many backlinks your competitors get from authority websites.
Does Quora Help SEO?
When searching the question: “Is Quora good for SEO?” on Quora, you get the following answer. It deals with the topic of nofollow links which all Quora backlinks are. It may seem discouraging on the surface but a closer look will give a different picture.
What Are NoFollow Links?
Nofollow links are links that carry the nofollow tag. This means that search engines do not pass PageRank and have a lesser effect on search engine rankings. PageRank is the metric Google uses to rate a page and assign a value to the importance a link from the page carries.
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So, Is Quora Good for SEO?
With links from Quora being nofollow, you may think that the website isn’t good for SEO at all. However, both Google and Bing show Quora results. In many niches, the results from Quora rank very well. This means that if you write a good answer with a link to your content, you are getting views. This exposure can be useful to your website overall and indirectly help your SEO.
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If you maintain a good click-through rate from Quora visitors and a low bounce rate, this will boost your SEO. Google rewards websites on how well they serve their users’ need for content. By writing an outstanding Quora answer, you can link to your website where you add further value to the topic.
If you manage to solve your visitors’ pain-points on your website and cause them to navigate to other posts looking for more information, you will signal to Google that you are taking good care of your audience. This will only lead to higher rankings.
Want to learn more about Click-through-rate and Bounce Rate? Further reading…
What Quora Backlinks Can Offer Your Site
Since Quora cannot directly help your SEO, let’s take a look at the benefits you can obtain from the site.
Top Quora writers get thousands of views per month on their answers. Just as with a video going viral, the right answer can generate many views. Many of these views will convert to click-throughs to your website.
Even if you don’t get that one viral answer that causes a windfall of views, Quora can still help you build awareness. A well-written answer will garner enough views to give you a following. People will look to you for answers if they trust your content.
When you provide answers regarding your niche, readers will be more inclined to visit your site. In effect, you are pre-qualifying your traffic which makes it more likely to convert once on your website. You might even find yourself highlighted in an email from Quora that goes out to millions of people. Here is an example:
(Image credit: Monitor Backlinks)
Generating leads follows naturally from creating pre-qualified traffic. If a Quora user trusts your competency enough to visit your website, they are more likely to purchase from you.
People on Quora are actively looking for answers to their questions. This means that they have pain-points they are trying to solve. While a social media platform like Facebook may have more users than Quora, it does not cater to problem-solving.
Facebook’s goal is to keep users on its site for as long as possible with a myriad of distractions. Quora, on the other hand, is a place where people go to obtain answers. Even casual Quora usage revolves around checking out what your favorite contributor has written on a topic of interest.
All you have to do is find the right questions to answer and you can open your website up to an untapped market. Keep your visitors from Quora engaged and they will prove to be highly-targeted leads for your products and services. For example, this person was looking for the best project management tool. By answering their question and providing a link for further reading, your website receives a highly interested potential customer.
(Image credit: Quora)
Increase DoFollow Links
What happens on Quora does not necessarily stay on Quora. Other than people clicking through to your website from Quora, you may get other website owners referencing your site. They read your answer, find value in it and decide to mention it in a blog post of theirs.
This is a great way of generating dofollow links from a website that only produces nofollow ones. Here is a proven way to achieve this.
Write an appealing piece of content on your website with plenty of visual media and statistics. Include some of the most compelling statistics in your Quora answer and link to your website with a strong call to action. On your website, tell your visitors that they are welcome to use this information on their website.
Most people link to their sources to have full transparency with their users. These backlinks will be quality dofollow links that will boost your SEO.
“What are DoFollow Links? Dofollow links are an HTML attribute that is used to allow search bots to follow the links. If a webmaster is linked to your site with a dofollow link, search engine bots and people can follow you. They pass on link juice and really benefit your website to get a high Page Rank.”
Increase Standing with Search Engines
Google’s algorithm scans through your site’s backlinks as much as it does your content. While dofollow links carry valuable PageRank with them, there is a paradox to consider.
If the Google bot encounters only dofollow links, it will sound all kinds of alarms for the search engine. It would be virtually impossible for even the best website to only attract dofollow links. Google realizes this and accounts for it.
Think of it as the job interview question about negative traits. When a prospective employer asks you to name a weakness, replying that you have none is highly suspect. It tells the person interviewing you that you are trying too hard to conceal a potential flaw.
Similarly, Google can go so far as to penalize your website if it only finds dofollow backlinks. Thus, if you’re going to have some nofollow links, they might as well be from an authority website like Quora. Take a look at Google’s linking scheme warning for forum content:
What is the Best Quora SEO Strategy?
Now that you know Quora’s potential, let’s look at how you can leverage it for achieving optimal results.
Change Your Perspective
There is a trap many people fall into when using Quora for backlinks. It has to do with their view of Quora as a place to spread links pointing to their website. This tactic can only result in failure
People on Quora are looking for helpful answers to their questions. Their first concern is not to find a link to click on. Therefore, you need to captivate them with your answer and treat your backlink as a bonus.
Treat Quora users as a good friend or family member that you want to inform about your product. If you focus on their needs, you will be one step closer to gaining their click and potentially a sale.
We hope that you found this article useful.
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Look Through Unanswered Questions
If you want to know how to get traffic from Quora, unanswered questions are the key. Unanswered questions are the best kind for bringing traffic to your website. You don’t have to compete with answers that have already had a lot of feedback from users.
It may take some time to find unanswered questions but it’s a worthwhile cause. An unanswered question means that there are users out there waiting for a response. If you manage to provide a thorough answer, you can dominate the resulting traffic from that question. Here are some examples of unanswered questions:
(Image Credit: Quora)
Additionally, you can focus on a question in your niche that has been poorly answered. Users will recognize that you devote time and effort to your content and will trust you.
To shorten the process, look for any posts currently on your blog that answer these questions thoroughly. By using your post as a template, you’ll save time and provide a complete answer.
Follow Topics Relevant to Your Niche
Going on a Quora scavenger hunt can be fun but time-consuming. By following topics relevant to your niche, you can cut down the time necessary for finding questions.
This isn’t as simple as following a bunch of topics on the platform. You want to invest some time and read through some answers. Check out general and specific topics that are answered relating to your niche.
You can also scan different topics relevant to your niche for ones with the most followers. Go ahead and follow some of the top writers in each topic you choose. This will give you ideas on how they operate and how you can become a top contributor. Here is an example of a Quora top contributor:
Provide Value By Answering Questions
The importance of providing value-rich answers cannot be overstated. The more you focus on relieving the viewers’ pain-points, the more likely they will be to follow your backlink. A thorough answer can be anywhere from 300 words, to over 3000.
Work on your writing so that your answer isn’t monotonous. Use spacing and paragraphs to break up your text and focus on your audience’s needs.
Top Quora writers tend to include images in their answers. If you have basic editing skills or useful visuals to include, this will increase effectiveness. Be informative and try to use engaging language.
Use Optimal Anchor Text
Choosing the correct anchor text means the difference between a click-through and being ignored. Your anchor text should entice the user to take action for something that interests them. Using “Click on this link to learn more!” isn’t enough.
If you look at your answer from the reader’s perspective, why would you click on something like that? Does it present something compelling?
Instead, try something like: “Learn 3 more ways to do XYZ.” Anchor text like that lets the reader know that they have something to look forward to. Clicking on your link will give them more helpful information than they were initially expecting. This is an excellent example of using anchor text in a Quora answer:
(Image Credit: Quora)
How to Get Quora Referral Traffic
Due to its targeted nature, getting Quora referral traffic can be very profitable. It also offers a great return on investment since it’s free. The only cost to you is the time that you put into creating content.
Keep in mind that the referral strategy should be used in moderation. Quora tends to suspend accounts that excessively promote brands and websites. You can avoid this by making your referral links a natural part of your content.
Don’t go overboard with the number of links and focus on providing value rather than getting clicks. The Quora question/answer site has little room for webmasters trying to trick people into visiting their websites.
Leveraging Quora Analytics
Every marketing action that relates to your website should be measurable. You should also be able to leverage any statistics obtained from your marketing efforts to improve your website. Quora analytics is a dashboard that provides a wide range of stats.
Analytics provide a greater understanding of your audience. This data allows you to better tailor your message and benchmark your actions on Quora.
A brief monthly audit of your analytics will show you whether your viewers are engaging with your content. The main goal of Quora analytics is to tell you whether or not users find your answers useful. It also uncovers trends that you should follow and aspects of your writing that you should abandon. Knowing which answers are better received by the Quora audience will guide you toward the type of content you should be creating.
Diib®: Monitor Your Quora Backlinks Today!
Quora is a useful platform that you can leverage in favor of your website. You will gain targeted traffic and pre-qualified leads that can convert into customers without much effort. Our Diib software can help you understand the statistics that go along with your Quora campaign, giving you an almost unfair advantage (I said almost). Some of the Diib features you’ll absolutely fall in love with include:
- Objectives to help you isolate and remove bad backlinks and fix older backlinks that point to pages that have been deleted from your website.
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Because you are detailing an answer to questions posed on the site, Quora can be a great tool to help your site visibility and ranking. Skillfully placed links to your home site with more info can be invaluable. Remember to answer questions meaningfully, rather than simply advertising.
The quick answer is no, they don’t charge or pay to get answers to your questions or to write answers to other users’ questions.
In order to have a successful campaign involving Quora, there are a few things you need to add to your strategy. First, you need to understand the questions available so you can determine high-interest keywords. Then, use referral traffic as a way to get ideas for content, find industry influencers and build backlinks.
While links from Quora are nofolllow, they are still very relevant and useful. The provide necessary ‘link equity’, increase website traffic and, ultimately, improve conversion rates.
Buying backlinks is a Black Hat SEO technique, in short, it’s a way of cheating the system with Google and other search engines to get your sit3e to rank higher than it deserves. Google also penalizes those websites they catch violating its policies regarding link schemes.