Product adoption—also known as user adoption—is an essential part of the product management process. It’s not enough to create a great product; in order for it to be successful, you need your users to adopt it. A product would be great to its creator, but what matters is how users feel about it—do they also think it is a great product?After all, the ultimate goal of any new product release is to have users love using it and adopt it as their go-to solution for that problem space.

When it comes to software products, user adoption is a measure of how many people use the software and how often they continue using it. In other words, do users complete the onboarding process, use the software as intended, and continue using it after the first week?

Getting users to adopt your product isn’t always easy, but there are ways you can make things easier on yourself and increase your chances of success. Keep reading to learn more about some common best practices when it comes to product adoption and which tools will help you succeed with your next release.

8 Great SaaS Software to Scale up Product Adoption

1. Appcues—user adoption tool

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Appcues is a great software for user onboarding, feature adoption, and analytics—three things that work wonders while you are working on product adoption. Appcues is a complete package for those looking to improve their product adoption. You can also find a comprehensive Appcues user adoption strategy to get started if you’re not clear where to start.

A good user onboarding process positively impacts a product’s growth according to 97% of companies. So, you would not want to miss out on it, surely. Appcues helps you set up a great user onboarding experience, from welcoming the new users to guiding their first experience with the product. Appcues focuses on enhancing users’ onboarding experience, which helps enhance product adoption ultimately.

To improve feature adoption, Appcues lets you announce the new releases, in an engaging way, at the place—in-app—where your users already are. This way, you can keep your users engaged and educate them about the new feature additions.

After implementation of your product adoption strategies comes the results tracking part which is necessary to ensure you are on the right path. As we mentioned above that Appcues is a complete package, it helps you track the results of the product adoption strategy as well. It does so with very simple yet beautiful data visualizations on how your strategy is doing.

Wait, wait, wait. We haven’t introduced the best thing about Appcues yet—have we? No. You can perform all of the above-mentioned things without any code. Yes, you need not know how to code when working with Appcues. It makes this tool the easiest-to-use, hassle-free, and effective.

Plans and pricing

• Essentials: starting at $299/month (paid monthly) or $249/month (paid annually)
• Growth: starting at $879/month (paid annually)
• Enterprise: customized plan

2. Amberscript—audio to text converter

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Video content is consumers’ beloved content—54% of them want to see video content from the brand or business they support. So, why not leverage your product adoption by implementing this fact?

A great way to do so would be including video guides during the user onboarding phase. You can create engaging, explanatory videos to assist new users on how the product works and how to use it to its full potential.

Also, don’t forget to add subtitles and transcripts in your videos since your users must be from diverse areas and may have difficulty consuming the video content if it is created in one language only. This is where Amberscript’s audio to text converter would come into play.

Amberscript’s intelligent AI would give you a transcription of your audio in minutes, which you can use for audio subtitles. If you don’t really trust AI with transcription, Amberscript also provides manual transcription service.

You can use this transcription to get it translated in other languages, and then add subtitles in different languages to your video. This will make it an equitable user experience. 

Guess what? You won’t even need to go to any other place for subtitles’ translation because Amberscript has got you covered with their translated subtitles service.

Furthermore, you can also utilize the idea of video content when announcing new features in your product. Yes, don’t forget to add subtitles here as well. All of this will scale up product adoption rate.

Plans and pricing

For automatic software transcription:

• Pre-paid: $8/hour
• Subscription: $32/month (paid monthly) or $25/month (paid annually).

For manual service transcription:

• Manual transcription: $1/minute

For automatic software subtitles:

• Pre-paid: US $8/hour
• Subscription: $32/month (paid monthly) or $25/month (paid annually).

For manual service subtitles:

• Manual subtitles: $1/minute
• Translated subtitles: $6/minute

3. User Interviews—a tool to help you conduct quality interviews

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Interviewing users is a great way to get the inside scoop on what your users really think about your product and what they’d like to see in the future. While it’s important to survey your customers and ask them what they think of your product, user interviews provide you with a more in-depth look at their experience.

User Interviews, a great tool to conduct quality interviews, helps you recruit the best participants for your research in hours. It filters the potential participants as per demographics, location, profession, and any criteria of your choice.

Not only that it serves the purpose of recruiting and interviewing the quality participants, the tool is also easy on budget as it only requires you to pay for the completed sessions with your recruits.

Interviewing users helps you identify areas that need improvement, discover what your users’ pain points are, and learn how your users would ideally like to use your product. It will help you with product adoption ultimately.

Plans and pricing

User Interviews has two modes: Recruit and Research Hub. Recruit mode helps you recruit target participants from a pool of 1.5 million participants and interview them. Research Hub mode, however, helps you talk with your own users. The plans each offers are as under:

Recruit mode:

• Pay as you go: $45/B2C session, $90/B2C session
• Starter: $175/month B2C sessions (billed annually) or $350/month B2B sessions (billed annually)
• Essential: $325/month B2C sessions (billed annually) or $650/month B2B sessions (billed annually)
• Custom: custom plan and pricing

Research Hub mode:

• Free Forever: $0
• Essential: $250/month (billed annually)
• Custom: custom plan and pricing

4. Statsig—an A/B testing tool

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A/B testing is often overlooked and forgotten about when it comes to product adoption. If you’re launching a new product and new feature, you should absolutely be doing A/B testing, and Statsig helps you do that wonderfully.

A/B testing helps you figure out which marketing messages, onboarding techniques, and product features are resonating with your users. It helps you answer questions like:

• What are they clicking on?
• What are they ignoring?
• What are they not understanding?

A/B testing helps you test these hypotheses and collect data to determine what’s working and what isn’t. This data can then be used to inform future product changes and updates and get more users through your onboarding process faster.

Plans and pricing 

• On-demand: Free up to 5M events then $0.03/1000 events
• Enterprise: custom pricing

5. Zoho Analytics—data analytics tool

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Zoho Analytics helps you analyze your data, discover hidden insights, and create beautiful data visualizations. Analytics is an important thing that can help you better understand your users. It provides you answers to the questions like:

• What websites are your users coming from?
• Which devices are they using?
• What parts of your product are they using the most?

Analytics can help you uncover areas of interest and actionability within your product, giving you insight into what features are being used and what needs to be improved.

You should be regularly monitoring your analytics to ensure that your adoption rate is increasing month over month. If it isn’t, there may be an issue with your product that you need to address.

Plans and pricing 

Zoho Analytics can be used on-premise as well as on cloud. Each has different plans and pricing as under:

Cloud:

• Basic: $30/month (billed monthly) or $24/month (billed yearly)
• Standard: $60/month (billed monthly) or $48/month (billed yearly)
• Premium: $145/month (billed monthly) or $115/month (billed yearly)
• Enterprise: $575/month (billed monthly) or $455/month (billed yearly)

On-premise: 

it is free for personal use and the following pricing is for its  professional use:

• Local server: $30/user/month (billed annually)
• AWS: $0.25/hour + AWS usage fee
• Azure: $0.4/hour + Azure infrastructure fee
• Docker: $30/user/month (billed annually)

6. Userpilot—cohort analysis tool

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Userpilot helps you do cohort analysis. Cohort analysis is a more in-depth look at your analytics data to better understand your users.

A cohort analysis is where you break down your analytics data by different groups or cohorts. For example, you might break down your analytics data by device type, region, or product feature.

Cohort analysis can help you answer questions like what type of user is using your product and how often. It can also help you determine if there are any issues with your product that you need to fix to improve your product adoption.

Plans and pricing 

• Traction: $249/month (paid annually) or $299/month (paid monthly)
• Growth: $499/month (paid annually)
• Enterprise: starting from $1,000/month (paid annually)

7. Biteable—video ads creator

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As discussed earlier, video content can help you a great deal in product adoption.

If you aren’t using video ads to drive adoption, you’re missing out on a great opportunity to reach your target users.

They’re a great way to show off your product and its features in action, explain why your product is better than your competitors’, and drive interest in your product from potential users.

A video ad can be as simple as your product founder explaining the product and its features or a demonstration of how your product solves your users’ problems. So, head on to Biteable for video ads creation and try this strategy for better product adoption.

Plans and pricing 

• Pro: $49/month (billed annually) or $99/month (billed monthly)
• Teams: $249/month (billed annually) or $329/month (billed monthly)

8. Sendinblue—marketing campaigns automation tool

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Sendinblue is a marketing campaigns automation tool, but you can use it to automate your welcome emails process. Welcome emails are another common best practice when it comes to product adoption.

Welcome emails are used to welcome new users to your product and onboarding process. Afterall, who doesn’t like to be welcomed nicely?

Welcome emails can include helpful links, information, and tips to make sure your new users get started with your product as quickly and easily as possible. They also make sure your new users get off to a great start with your product and feel engaged and excited to use it.

Plans and pricing 

• Free: $0/month
• Lite: starting from $25/month
• Premium: starting from $65/month
• Enterprise: custom pricing

Wrapping up

As with any software tool, you should choose the right one for your business and team’s needs. In this article, we’ve compiled a list of our top picks for ease-of-use, feature set, and price. From there, you can choose the best product adoption solution for your company based on the features that work best for you and your data.