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About Working Career – Coaching That Transforms Careers, Builds Resilience, and Unlocks Potential At Working Career, we specialise in helping professionals, executives, and leaders gain clarity, confidence, and control over their careers. Whether you’re seeking a career change, navigating workplace challenges, preparing for a senior leadership role, or wanting to restore balance and well-being, we provide tailored coaching programmes grounded in psychology, evidence-based frameworks, and practical strategies. Founded by Diana Dawson, an Accredited Master Coach with the Association for Coaching and a qualified Coaching Psychologist, Working Career has supported clients across the UK and internationally for over 20 years. From helping individuals redefine their career paths to working with organisations to improve leadership, resilience, and workplace well-being, we combine deep psychological insight with real-world results. With a background that includes an MA in Psychology from the University of Aberdeen, an MSc in Career Counselling from Birkbeck, University of London, and an MSc in Occupational Psychology from the University of Strathclyde, Diana brings a rare depth of expertise to her coaching. This strong academic foundation, combined with decades of hands-on experience, distinguishes Working Career as a trusted leader in career development and executive coaching. Our Approach – Combining Science, Strategy, and Support At Working Career, we believe there’s no “one-size-fits-all” solution when it comes to career growth. Instead, we take a personalised, psychology-led approach that blends: Evidence-based frameworks to understand strengths, values, and motivations Practical strategies for career transitions, performance, and resilience Tailored coaching plans built around individual and organisational goals Innovative tools including AI-powered resources and psychometric assessments This combination enables our clients to make informed decisions about their careers, enhance their performance at work, and achieve sustainable success — both professionally and personally. Our Coaching Programmes We offer a range of specialist coaching programmes designed to support professionals at different stages of their career. 1. Career Change & Career Transition Coaching Many of our clients come to us when they’re at a crossroads — unsure about their next step, dissatisfied with their current role, or wanting a complete change of direction. In today’s rapidly evolving workplace, career change has become the norm rather than the exception. Our career change coaching process helps clients: Identify strengths, skills, and core values using structured assessments Explore new industries, roles, and opportunities Build confidence in making bold decisions Create a clear, achievable action plan for change Whether you’re seeking greater fulfilment, more flexibility, or a brand-new path, we guide you through a structured process of self-discovery and practical planning so you can shape your future with confidence. 2. Executive Coaching For senior leaders, executives, and emerging managers, the demands of leadership often bring unique challenges. We specialise in executive coaching that focuses on: Building strategic thinking and decision-making skills Enhancing emotional intelligence and leadership presence Developing resilience under pressure Managing conflict, influence, and high-performance teams Our one-to-one executive coaching sessions are highly personalised and results-driven, enabling leaders to thrive in competitive, fast-paced environments while maintaining balance and well-being. 3. Interview Coaching In today’s competitive job market, even experienced professionals struggle to stand out in interviews — especially when facing competency-based, behavioural, or pre-recorded video interviews. We provide tailored interview coaching to help clients: Develop powerful, authentic answers to tough questions Learn frameworks like STAR and CAR to structure responses Build confidence and manage nerves effectively Practise for executive-level interviews and panel assessments Our clients consistently report significant improvements in their interview performance, often securing roles that once felt out of reach. 4. Well-being at Work & Resilience Coaching Burnout, workplace stress, and energy depletion are increasingly common challenges for professionals at every level. At Working Career, we focus on well-being coaching designed to: Prevent burnout and restore energy Build mental toughness and resilience under pressure Improve focus, balance, and recovery Reconnect clients with their values and long-term goals Our signature programme, Reclaim Your Energy: Resilience Coaching for Busy Professionals, integrates tools from psychology, neuroscience, and performance coaching to help clients bounce back from setbacks, thrive under stress, and maintain sustainable success. Our Tools & Innovations At Working Career, we blend traditional coaching methods with innovative tools to enhance results: Psychometric Assessments: Using tools like the Highlands Ability Battery to uncover strengths and natural aptitudes AI-Powered Coaching: Leveraging cutting-edge AI platforms to support career exploration, interview preparation, and progress tracking Online Learning: Offering interactive workbooks, guides, and exercises via Thinkific for clients who want flexible, on-demand support Customised Resources: Providing clients with personalised plans, exercises, and strategies designed to accelerate results This integration of human expertise and technology allows us to deliver a unique, future-focused coaching experience. Success Stories Over the years, we’ve helped hundreds of professionals transform their careers. Some examples include: A senior executive transitioning from corporate finance into a portfolio career, balancing consultancy work with a passion project. A high-potential manager promoted into a leadership role after interview coaching and executive development sessions. A client recovering from burnout who rebuilt their confidence, energy, and sense of purpose through our resilience coaching programme. Every story is unique, but the common thread is lasting change — not just finding the right job, but creating a working life that feels meaningful and fulfilling. Meet Diana Dawson – Founder, Psychologist, Endurance Swimmer, and Resilience Advocate Diana’s coaching philosophy is deeply rooted in personal experience. As a passionate open-water endurance swimmer, she has completed extraordinary challenges, including: Swimming the English Channel as part of a four-person relay team Crossing Loch Ness in freezing conditions, also as part of a relay Completing a 15km solo swim across Lake Annecy in France These challenges demanded months of training, mental toughness, and resilience under pressure — qualities Diana draws upon in her coaching work. She uses her own experiences to help clients build the mindset, confidence, and inner strength needed to overcome obstacles and achieve success. Our Vision At Working Career, we believe work should energise, not exhaust you. Our vision is to create a world where professionals feel empowered to shape their future, make confident choices, and achieve success without sacrificing their well-being. We partner with individuals and organisations who share this vision, providing the tools, insights, and strategies to help them thrive in a rapidly changing world. Learn More If you’re ready to take the next step in your career or explore how Working Career can support your organisation, visit us at: www.workingcareer.co.uk diana@workingcareer.co.uk