Willies is a specialist UK retailer based in Coventry with additional physical stores in Nottingham, Sheffield and Blackburn, dedicated to ice hockey, inline hockey and figure skating enthusiasts. Built “by skaters, for skaters,” the company offers one of the largest ranges of skating equipment from leading brands, along with expert in-store services such as skate sharpening, boot heat-moulding, blade mounting, holder replacement and more.Since August 2024, Willies expanded by absorbing the Ice Locker retail stores, further strengthening its footprint and product offering.