Webconstructions

The company was founded in 2013 by Paul de Jong in Delft, the Netherlands and has created more than 80 websites for all sorts of companies.

Where Webconstructions first focussed on small businesses and startups, it now targets medium sized businesses with 5-50 employees and organizations like churches and NGOs.

In 2022 an extra office was opened in Altena.

Services

The company offers a variety of services to improve your online presence.

1) WordPress Web Design

Webconstructions creates custom web designs for each client which represents the vision and brand of the company. During the exploration phase, the goals for the new website are set and a custom WordPress is built which fits the actions that are needed to achieve the goals of the website.

Whether it is a website to increase awareness, generate leads or to sell products: Webconstructions makes professional websites that work!

Not only is the website created with a great website design and a clear structure to ensure your goals are met, the website is also optimized for visitors and search engines.

Search engine optimization (SEO)

When setting up a website, Webconstructions keeps the desires of search engines like Google in mind. The various pages will be optimized for Google on the desired search terms. This is done through:

A clear sitemap that indicates which pages, posts and other types of content are present
Good use of robots.txt to ensure the right pages are indexed
Good use of headers and titles on every page
Placing page meta information through the Rank Math SEO or Yoast plugin
Schema.org integration for better readability by search engines

Speed optimization

Everyone likes a fast website. Google also likes fast websites and has even indicated that this is one of the important factors on which websites are ranked in the search results. Speed can be achieved by several factors. Webconstructions does the following to get websites as fast as possible:

SSD hosting
If your website is hosted by Webconstructions, this is done with Solid State Disk (SSD) web hosting. This means that the data can be accessed up to 4x faster than the classic HDD web hosting.

Caching
Caching is a way of storing data so that it can be offered more quickly to future visitors to the website. This provides a huge boost in the speed of a website. Webconstructions uses WP Rocket, the fastest and most intelligent way of caching WordPress websites.
The plugin also compresses the website by combining and minimizing javascript, css and HTML which makes the website load faster.

Photo optimization (compression)
The largest files loaded on a website are usually photos. You would like to show beautiful photos to the visitors of the website, since this is the business card of the organization. This ensures that the user has to download a lot of data to see the website in its entirety and that can take a lot of time.

Photo optimization is used to ensure that the website remains compact. Photo optimization ensures that the photos are loaded in the dimension in which the website is viewed. Think of the difference in size of the website on mobile compared to the same website on a PC with a large screen.

In addition, photo compression is applied. This ensures that any unnecessary information that a photo may contain is removed, and that the quality of the photo is adjusted in such a way that the difference in quality is often imperceptible to the human eye.

Depending on the number of photos used on the website, this can speed up the website considerably. This is why Webconstructions uses photo optimization as standard when developing new websites.

2) WordPress webshop

Not only does Webconstructions create websites, it also develops webshops for all kinds of products. To name a few, the company has developed webshops to sell books, games, children’s toys, jewelry, furniture, clothing, etc.

Within each webshop there are different aspects that are important to implement such as:

Discount coupons
Graduated discount
VAT for different countries
Product variants like size, color and type
Different shipping costs depending on weight and distance
Billing

All of these functions and many more have been implemented in the many WordPress webshops that were created by Webconstructions.

Also importing products from old and different Content Management Systems is a service the company can provide.

There can be a connection between the webshop and different Payment Service Providers such as Mollie and Stripe by which payments can be made in forms like Mastercard, Visa, American Express, Maestro, Paypal, Apple Pay, Google Pay, Klarna, Sofort, SEPA, Giropay, iDeal and many, many more.

The possibilities of a WordPress webshop with Woocommerce are endless and Webconstructions is an experienced partner in setting up a webshop that looks good and also works in the way you want.

3) WordPress Learning Management System (LMS)

Since Covid, more and more people are present online. This is especially the case for people who want to learn. Webconstructions is experienced in setting up online learning management systems for all kinds of courses.

These learning environments can be set up in a way that people learn through an online meeting call like Zoom or people can learn for themselves with video lessons that are prepared beforehand.

When visiting the different lessons, extra information and materials can be found. Also online quizzes and surveys can help to see if the students understand the lessons and put it into practice.

A shielded community can bring the student in contact with the teachers and other students participating in the lessons. This can bring the classroom to your doorstep and gives the possibility to learn at a time of convenience for each student.

An online learning management system makes it easy to promote collaboration and makes learning fun through gamification.

The LMS can be connected to different Payment Service Providers so after payment, people can get access to the courses fast.
Webconstructions can set up the online learning management system in a customized way which corresponds to your corporate identity.

4) WordPress maintenance and security

Since WordPress is an open source Content Management System (CMS) which is used by millions of people in the world, it is also vulnerable to hackers because of its open source. That is why frequently updating your WordPress core, theme and plugins are a must.

This can be time consuming and also it can break your website because of many different reasons. That is why we recommend hiring the WordPress experts of Webconstructions to do the job for you.

This way you know your website is up-to-date and protected against vulnerabilities in the code on your website.

Next to security by regular maintenance, Webconstructions is also securing your website by:

Using a SSL certificate to ensure a safe connection to your website
Setting secure HTTP headers to your website
Adding a Firewall to your website
Adding different other WordPress security measures

5) WordPress Hosting

Webconstructions provides managed WordPress hosting which means that your WordPress website is hosted on a fast server with SSD drives for optimal performance. Next to this, your website and database are backuped.

Webconstructions Delft uses the following SLA (Service Level Agreement):

An uptime guarantee of 99.9% per year.
Telephone support 9:00-17:00
Substantive response within 1 working day
24 hour recovery time
Multiple daily backups

Additional agreements like 24-7 availability and faster response times can be made.

6) Online marketing

Not only does Webconstructions create websites and webshops, it also provides the bigger spectrum of online marketing. Not only for new websites but also for established websites from companies who want to bring their online marketing to a higher level.

Online marketing strategy advise
Together with the online marketing experts of Webconstructions you talk about the wishes and needs in order for them to come up with a custom online marketing strategy advise which will improve your online presence.

Explore the current state
What is the current state of your online presence? Webconstructions creates a report to give insight into the current position of the website. These numbers will be the landmark for the start of the journey and will help to see the changes over time.

Technical optimization
The WordPress experts from Webconstructions will optimize the website so the website will perform at its best once the new content of the website is in place.

Content creation and optimization
During the content creation phase, professional writers and SEO specialists will help you create campaigns which will result in your content ranking high in Google and giving clicks to your website.

Linkbuilding
Another great aspect of Search Engine Optimization is getting other websites to link to your content. This online marketing method helps to rank your content higher in the search results which will bring more traffic to your website.

Conversion optimization
Once visitors enter your website, it is important to have them doing what you want them to do: convert to engaged visitors, leads or even better: customers!

Online advertising
To get even more traffic to your website, online advertising can help. This way you will gain more exposure and will get you more sales. Off course online advertising costs money to get the visitors to your website. That is why it is very important to optimize your ads so the target audience will be attracted. Webconstructions will monitor your campaigns and help you to get the right people visiting your website for an acceptable price.

Data tracking
Measuring is knowing. Once visitors enter your website, it is important to track what they are doing. Are they following the given route? Or are they moving in the wrong direction? Webconstructions will track your visitors and adjust accordingly.

Reports
It is important to know what is going on with your website and where there are still changes to make to turn your website into a success story. Webconstructions will give you insights in things to improve through a regular report.

Conclusion

Webconstructions is a full service web development company which specializes in WordPress development and online marketing. The company creates customized corporate websites, webshops for all needs and online learning management systems.

The products and services are focussed on great experience, fast delivery and optimization for search engines. Webconstructions experts want to be your partner and take all the unnecessary work off your hands so that you can focus on the things you do best and that make you happy.