Virtual Gold Dust

I empower other marketers, creatives and copywriters to use psychology-led strategies to get their magic out of their notebooks and into the world.

As a marketer & copywriter with 20+ years experience, I’m on a mission to reassure marketers and copywriters that it’s HARD to do your own marketing (even when client work is easy).

I help other marketers through one-to-one marketing and messaging packages, bespoke copywriting projects, mentoring, cheatsheets and a free co-working Writers’ Room.

Why psychology-led marketing? Because it’s easier to push an open door.

All marketers want to build a messaging and content strategy that keeps them top-of-mind for potential clients.

But do their marketing effort always lead to outcome? In other words, is the juice worth the squeeze?

Not always, in my experience as a marketer.

Here’s the problem.

Marketers want their messaging to open doors for their business.

Ideas often aren’t the issue. Most marketers I know have got notebooks full of magical ideas.

The problem is something else. It’s affected me too.

Many marketers suffer from choice overload. With so many options, sometimes they don’t even know where to begin. That means action happens in fits and starts. And lack of certainty about what to say leads to inconsistency.

Before you know, you’re on mute!

It’s surprisingly common for other marketers (and even copywriters) to feel exactly like this about creating their own message. Just because you provide marketing services for clients doesn’t mean it’s easy to do the same for your own business.

Second-guessing what you say obviously costs time and money.

I worked out that if I’m not clear on the basic ingredients of my message, potential customers haven’t a hope of focusing on them. They can’t even SEE them if i’m not consistent.

So every time I switched focus in my content and chased a new idea, I watered down my message. And that’s confusing for potential clients.

Every marketer needs to talk about the fundamentals of their business in a clear, persuasive way.

If you ever feel lost for words or muddled about your message, that’s a sure sign that you’re ready for a jumpstart. That means getting more expert eyes on your business.

Mastering your messaging helps keep you top of mind when potential customers make buying decisions.

That’s why it looks easy for some people to introduce their work to a group. Usually they’ve found their marketing mantra. It works its magic because it’s catchy, repeatable and sticky.

When I started learning about behavioural economics, a lightbulb moment changed everything.

Understanding the mental shortcuts we ALL take when making decisions transformed my thinking about marketing.

You can profile your ideal customer’s demographics all day. But it’s easier to understand the psychological shortcuts that we all use, rather than pin your marketing hopes on shifting lifestyle traits.

As a marketer, you shouldn’t miss out on applying the big brand research to your own businesses.

It all starts with a clear, repeatable message.

When you work alone, it’s a challenge to craft a message that stands out.

Psychologically, our brains are wired to check out what everyone else is doing. That’s how social proof works. So we do competitor research and look for shortcuts.

We might chase trends on social media.

Download templates, listen to podcasts, gather more info.

On top of that, when you work alone, you don’t have team spirit to fall back on when you put yourself out there.

You don’t have team feedback about how you’re getting your message across.

So you end up treading a thin line between doing what’s been proven by others to work and blending into the background.

That’s where working on your own unique message with someone else can help.

It can stop you wobbling under the weight of all that looking, learning and research.

I can help you build trust and connection with your clients through persuasive messaging. And save you hours of time every week.