The Publishing Circle

The author and the publisher make the same amount, 25%, then the remaining 50% of profit from every sale goes back into advertising. This model allows us to do perpetual advertising. (Traditional publishers pay between 3% – 10%, with advertising stopping after the release.)

Ongoing paid advertising is one of several things that set us apart from other publishers. To our knowledge, no other publisher spends money to promote each title separately and in multiple places for the lifetime of the book.

When authors use services that do their advertising for them, most of those places charge a minimum of $1000 per month, with a six-month contract, to manage the advertising, then the author must add additional money to the account to pay for the ads. All our advertising and the time spent monitoring and placing ads are covered. You never pay more than the initial shared-cost payment.

The Publishing Circle requires an investment from the author. That helps to cover some of our upfront costs and kickstarts paid promotions. The publishing company’s income comes from the sale of books, not from the fee, so it’s in our best interest for each author to have a successful book. That’s why we only accept books we believe we can market well.

When you publish with us, your books and eBooks enjoy the same distribution that large publishers offer. This includes making books available to bookstores, libraries, and retail outlets. We then use advertising and other placement tactics to perk the interest of those buyers.

Here’s what we provide. Some of the items listed are things traditional publishers provide, but a significant amount of what we do for our authors is outside of what traditional, or even hybrid publishers offer.

You receive the cover design for print (for all distributors; some distribution sources require different file structures). This includes the softcover version, the large-print softcover version (if we determine the book would sell well in larger type), the hardcover version (if we determine a hardcover version is suitable), the eBook cover, and the audiobook cover (once defined sales volume is reached).

The interior design is created for the regular softcover, the large-print version, the hardcover version, and all eBook types.

We cover the cost of ISBNs for all versions, barcodes for all versions, PCIP data costs and MARC fees, the setup costs of the book on all the major print distribution sites, and once book sales warrant doing an audiobook, we cover all the costs of audiobook creation and distribution.

You get professional, top-quality editing (developmental editing, line editing, and proofreading).

Copyright fees are covered, with the copyright in your name, not ours.

You receive graphics for marketing purposes, such as for podcast opportunities (authors tend to use these on their websites, too).

Your book is set up on 190+ eBook distribution sites.

Your book will be available around the world. Many publishers limit sales to areas where the greatest number of books are sold. We’re happy to say our books are available in almost every country in the world.

You’ll have assistance with crafting an opt-in for the back of the book (and/or interior) to drive traffic to your website or another source.

Unlike other publishers, we conduct ongoing online advertising. Depending on the book, this may be in the form of Amazon, Facebook, YouTube, Instagram, LinkedIn, Google, or other advertising. We also use book promotion sites like BookBub, Fussy Librarian, etc.

The ad spend is constantly monitored or the best ROI to allow us to do more advertising for fewer dollars. We also do advanced split testing.

If you so desire, we provide coaching about other business opportunities the book may lead to and show you how to set that up within the book to take advantage of those opportunities. Again, this is just a bonus for working with us since it’s important to us that the book helps you become successful overall.

You’ll have our help crafting press releases; we show you how to find available podcasts/radio stations/television stations to speak on; you’re provided with templates for approaching media; and more.

If you want a speaker one-sheet, we help you create one.

Unlike most publishers, we’re always accessible to you and you’re involved in decision-making.

After the shared-cost payment is received, you’re never charged a penny more. (Close to 100% of other hybrid publishers charge when the author requests services like those we automatically include.)

Here’s an important difference: You are paid monthly 30 days after we receive payment. (Most publishers pay once per year. At best, there are a few that pay every six months.)

No one else will provide this: You receive the sales data directly from the source so you can see the same data we see when funds come in from distributors. This keeps everything transparent.

You can reach the publisher at Linda@thepublishingcircle.com. We’d love to hear from you!