The Contemporary Art Society

This is done through a range of income generating initiatives, inc. Corporate, arts advisory service and more. We also have a consultancy department that offer public art consultancy to commercial clients.

Our Goals:

Gain a better understanding of regions of the users to help with better targeting via email campaigns. Connect high level content through email marketing to get them back to the website, use ads for acquisition of new audiences.
Increasing session time is key – currently at 40 seconds for avg. Session time and a competitor is at 7 mins and 40 secs

Open rate of emails – at 30% and click-rate at 0.8% – improving click rate would be key

On the consultancy side of the website – generating more leads and ascertain if the leads are from a commercial background

From a charity perspective – increase in email audiences
Increase visibility of the works acquired by CAS over the past 10 years to demonstrate what the company does overall to generate more patrons and donations ultimately.

Seen as a big resource for other curators and academics – how much is the art side of it being used and the content being used? Keeping track of the keywords people search for to inform new content production and strategy.
Dominating keywords ‘inside museums’

Services:

Public collection development – often only route through which a museum will acquire new work for their collection

The website will show how many works have been given to each museum over 110 years

Support and mentoring for museum curators – another key element of the work, CPD (continual professional development) for curators

Function as a directory of museum, learn more about local museums that could be visited

A directory of artists

Weekly blogs, exhibition reviews, users can get insights into this
Art consultancy – art in public places

Sharing insights into how museums work/collaborations

Audiences:

Art Professional [Highly engaged]
1. Affluent, professional and suburbanite keen consumers of traditional culture.
Interested Public or Artist [Mildly engaged]
1. Mainstream or popular arts fan, influenced by children, friends, and family.
Donor [Mid-high engagement] – Can be one of three
2. Highly active, diverse, social, and ambitious regular and eclectic art engagers.
3. Mainstream or popular arts fan.
4. Pensioners attracted to experiences, both international and regional.
Consultancy Client [Low engaged customers but direct to business] – B2B
1. Commercial developers serving communities of young professionals and families with the ability to pay for cultural experiences.
2. Local authorities serving steering groups of culturally low engaged, or health poor, craft circles, and church group youths and seniors; and/or communities of mixed age who prefer free, local, culturally specific arts and festivals.