Stylaquin

Stylaquin creates a truly unique and innovative online shopping experience. Stylaquin shoppers stay 70% longer, view 185% more items, return 28% more often, and buy more when they do!

How does it work?
Stylaquin adds an exciting new shopping experience to your site that engages and delights shoppers—all with one thin bar. Stylaquin creates a beautiful Look Book page for each product so shoppers can flip through a site like they flip through a magazine, simply by dragging any product onto the Stylaquin bar. As shoppers find things they like, they can add them to the Stylaquin Idea Board—change colors and sizes and see everything together. It makes shopping beautiful and fun. Stylaquin shoppers stay longer, view more items, return more often, and buy more when they do!

–Stylaquin lets shoppers flip through your site like it’s a magazine.

–The Look Book creates beautiful layouts of your images — with no work from you.

–The Idea Board lets shoppers collect what they like and see it all together.

–Get actionable product insights you can only get from Stylaquin data.

Let’s face it—Websites are designed so that shoppers can find what they are looking for fast and then check out quickly. This is great when customers know what they want and just need to find it. However, this focus on efficiency is not a good fit for customers who enjoy shopping just for fun. Power shoppers, the best customers to have, don’t shop because they need to buy, they shop because they love to shop. Power shoppers are typically women, and they were moving online pre-pandemic and are now fully engaged as the pandemic has shifted commerce from in-person to online.

What do power shoppers want that differs from the current online shopping experience? They want to see their options before committing to the cart. That’s why you see power shoppers with seventeen open tabs, each with a different item. Power shoppers want to fully understand their options before buying. They also want to be entertained while they shop. Beautiful design and a more fluid browsing experience lead to more time on site and more items viewed while they shop.

The Stylaquin Look Book
Shopping a website requires a whole lot of clicking. Clicking on each product, clicking on each image, clicking out, clicking in. It all takes time and limits the number of products customers view before leaving. Stylaquin’s Look Book takes all the images for each product and, using the proprietary algorithm creates a full-page layout that shows all the images at once and looks like a magazine page. Instead of clicking in and out, shoppers can flip through a website like they flip through a magazine. It’s a faster and more fluid experience so shoppers who use Stylaquin view a whopping 185% more items when they shop.

The Stylaquin Idea Board
Several large online retailers, like Wayfair, have their own Idea Board feature. Idea Boards lets customers collect and curate all the things they like but aren’t quite ready to add to their cart. If you watch women shop, they will often have many open tabs so they can save the things they are considering, without putting them in the cart. The Stylaquin Idea Board makes it easy and fun to collect all their favorites. Shoppers can move items around, and change colors and sizes right on the Idea Board till they have exactly what they want. When they are ready they can add items to the cart right from the Idea Board.

Stunning engagement
Stylaquin shoppers stay longer and view more items, but they also return more often and buy more when they do. Having all the things that interested them waiting on their Idea Board means they can pick up, right where they left off. But the big win for stores is that visitors have a unique and memorable shopping experience that makes the store stand out in the crowded world of online shopping.

Does Stylaquin help with SEO?
You bet it does. Engagement is one of the most important factors for Google ranking. Stylaquin significantly increases all the metrics used to determine engagement: Time on site, total events, and return visits. It’s an easy and inexpensive way to boost your SEO engagement score.

Creating an engaging online experience for power shoppers, without changing the efficient and streamlined shopping experience that item shoppers prefer, required some out-of-the-box thinking—literally. Sarah Fletcher, Stylaquin’s inventor, came up with this patented way for websites to keep their existing structure and add the tools and engaging shopping experience that power shoppers want. Sarah Fletcher has spent the last 30 years with a laser focus on how people shop and what motivates them to buy. She is an internationally recognized catalog expert with over 30 years in the industry. She has worked in almost every area of catalog creative from copywriter, to photographer, to art director, and currently creative director. She has worked with Fortune 500 companies like International Paper, Proctor and Gamble, and Scholastic, as well as smaller family-owned companies like Harrington’s of Vermont, Glendale, and Audio Advisor.