Soil of India
India, New Delhi
A single stroke, could light up the lives of an underestimated 200 million people of the world.
Main Services:
Rare handmade Artisanal Goods - Ethical Clothing, handmade Jewelry, Yoga & Meditation handmade accessories, Tibetan Boots, Warm Moccasins, Musical Instrumaents, Toys & Games, Temple Idols, Organic Yoga Mats, Prayer Beads, Buddhist accessories, Meditation asanas, Organic Saffron Tea, Gandhi autobiography, handmade premium Cashmere, Pashmina, herbal healing clothing sustainable handloom, , Peace Silk, pure cotton sarongs, Warm woolies, Scarves in cotton, silk and pure wool, Stoles in Cashmere, cotton and silk, Shawls in pure wool, tussah silk and pure cotton, vaastu lamps, , Natural incense sticks, pure essential oils, meditation oils, rosary beads, japa malas, mantra meditation rings in sterling silver, hand sculpted idols of hanuman, Ganesha , Tirupati Balaji, Mahalaxmi, Kali Durga, Saraswati, Sri Krishna, Padmanabha Swami, Lord Ayyappa, Ashtavinayaka, SiddhivinayakaNandi, Lord Shiva, Aum pendants, Buddha Pendants, Bracelets, necklaces, #anklets Singing Bowls, prayer amulets leather shoes, kamasutra collection
SOIL OF INDIA
ONE LAMP
200* MILLION
SMILES
A story of grossly neglected indigenous groups of artisans, left out in the cold, as they have no voice of their impoverished selves, let aside their ‘right to development.’
A story of a thread of history, that has carried the goodness of cultures and traditions, and that remains aligned to nature and all things natural, across millennia.
A story of a post covid renaissance, that could chase the world out of poverty, social exclusion, gender disparity, into the greater good of rebalancing our planet and the wellbeing of humanity.
A story that can ignite and catapult 5** of 17 sustainable development goals towards fruition, within urgent timelines of much needed reform, that would help heal our planet and its people.
SOIL is a humble endeavour of an ethically aspiring foundation, that indulges in a ‘root-to-fruit program,’ of unearthing and showcasing the mosaic of nature’s handmade creations, to a geometrically growing tribe of conscious consumers of the world. Thereby providing a global stage to these unsung heroes, and a viable option to the wrought of fast fashion – the 3rd largest polluting industry in the world!
If our collective intent is forthcoming, razor sharp, and above all, genuine, we can help prevent climate catastrophes and drive a global circular economy of equanimity and prosperity, within defined timelines.
Calling out to a trail blazing activation and engagement of UNSDG 17, the most dysfunctional of the 17 UNSDG’s, since its inception in 2015.
Welcome to Handmade India: Sustainable Fashion Gifts Online, worldwide at: www.soilofindia.com
Soil of India is a social enterprise for profit, whose essence is etched in 4 words – People and Planet. First.
Brand SOIL is a story of Handmade India, of unearthing design and art form that is pure and simple. A story of revival, that’s natural and unhurried. Of humble artisans living at the edge of extinction, silently carving and weaving the tapestry of a timeless evolution, with the magic of their hands.
Inversely, supporting the cause of inclusive growth and wellbeing among a base of over 200 million artisan families (the world’s largest, India’s 2nd largest workforce, 60% women in distress) living in the gut of India, by identifying, reviving, directly procuring and providing a global B-C platform to market their invaluable creations.
Aligned to 5** of 17 UNSDG’s, it’s all natural, ethical and sustainable merchandise supports the cause of a carbon neutral footprint that remains till date, unknown to the world of India’s contribution towards a greener planet.
Initiated in 2012 with 6 years of in-depth research and extensive travel across India to establish a proprietary supply chain of artisans; soft launched in 2018-19, through its sustainable lifestyle, foundational global website www.soilofindia.com, catering to the geometrically growing (more so post pandemic) global conscious consumers.
SOIL envisions green signalling a ‘Cultural Evolution’ that can change the face of India by economically uplifting the poor and depleting unsung artisans, and appropriate the high ground of building the world’s most valuable sustainable lifestyle brand.
Reviving and repositioning the Gandhian movement Sarvodaya, Natural healing fabrics (Ayurvastra); Cruelty-free silks (Ahimsa silk); Organic herbal yoga mats; Handmade Meditation Accessories; Kashmiri saffron herbal tea; Blessed temple deities (sculpted by artisans down 2000 years); or for that matter even correcting the perception of Kamasutra (propounded by the celibate Brahmin priest, Vatsyayana), to name a few.
SOIL envisions green sign alling a ‘Cultural Evolution’ that can change the face of India by economically uplifting the poor and depleting artisans and reposition Brand India at the forefront of design and art form, that stems from the ancient wisdom of universal alignment.
Awards & Accolades
1. “Your journey has led to the empowerment of thousands of rural artisans and you have revived the best of Indian handicrafts showcasing them to the world. Your innovative business model is good for the planet, good for women and good for India’s sustainable development” The Economic Times (India’s lead business paper): Quote on Soil of India, 2019
2. Rajiv Gandhi Foundation, 2022, recognised for its social contribution to support the
artisans of India, specifically during the pandemic. @Mukesh Gupta – founder, Soil of India
3. UN Women For Change, 2021 – The world’s largest event for the planet
Speaker @Lavina Sequera – co-founder, Soil of India
4. Eco Business, Singapore – with Truecost, a part of S & P Global. One of the 8 most significant Sustainable, Eco Businesses of APAC – 2020 @Lavina Sequera
5. Economic Times Women’s Forum 2020 – most influential women of our times across the region – @Lavina Sequera
6. CSR Works and Global Reporting Initiative, Sustainability Reporting Summit, Singapore – 2019. Awarded as one of the ‘Sustainability Superwomen of Asia’. @Lavina Sequera
*200 million is an estimate of artisans/tribals in India alone. And no less than 500 million indigenous people in the world.
** Gender equality; Decent work and economic growth; Reduced inequalities; Responsible consumption & production; Climate action.
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