Roving Blue Inc.

1. What is the Name of the product/service:

The three products we have we want to try and promote are
a. the Ozo-Pen
b. the GO-3
c. the Ozo-pod 10 (there is an AC or an AC/DC version that appeals to preppers – those who prepare for emergency power outages, hurricanes, earthquakes, etc.

2. Please describe the product/service in detail (features):

If it is decided to go with only one product at start, I would choose the Ozo-Pen. From my website:

Whether your adventures bring you to a quaint sidewalk restaurant in a foreign land, or you just want to drink from that cold mountain stream, you can rely on the Roving Blue O-Pen® to ensure that the water is safer to drink.

Our patent-pending Ozo-Pen® (also known as the O-Pen®) Ozone pen is the latest advancement in pocket water purifiers. It is NOT a filter. It makes water safer by infusing it with a cloud of ozone gas. Used by water treatment plants and water bottlers worldwide, ozone is the strongest oxidizer available that can be safely used in water treatment 1

How it is used:

You collect clear water in a cup or water bottle, remove the pen cap, press the On/Off button to activate the ozone cycle, and watch while ozone is dissolved into the water. This takes about :40 seconds.

At the end of the treatment cycle, the water may be used immediately (to clean other things), or you can wait 3 minutes to allow the ozone to treat the water itself. The pen can be used approximately 40 times before the internal battery (included) needs to be re-charged, which is done like a cell phone, via a usb (type C) cord. The pen will last for thousands of uses. There are no additional chemicals needed, and no chemicals are left behind.

100% legal and permitted to bring on board all the airlines with your (hand-carried) luggage, you can be sure that the tap water in your hotel room, cruise ship cabin, or nearby stream, is safe to drink, because with the Ozo-Pen®, the World is Your Water Bottle™”.

3. What is the primary problem this product/service solves?

Safe drinking water is a vital necessity for all. The OZO-PEN is a pocket water purifier that looks like an ordinary writing pen. It purifies water, one glass at a time, via a miniature electrolytic ozone generator. We call it “The Power of EO3”. At the press of a button, ozone gas –far more powerful than chlorine – is rapidly dissolved into the water, rapidly eliminating disease-causing organisms such as salmonella, E. coli, and Listeria.

The beauty of the process is that ozone quickly reverts to ordinary oxygen, leaving behind nothing but safe and great-tasting water. The device carries an on-board rechargeable battery, which can utilize multiple power sources.

It sells for $149, and the benefits are many:

Lightweight & Portable: Only 6” long and .5” inches in diameter, and weighing just 1.2 ounces, the OZO-PEN is easily carried to purify water at home or on the go.

Its long life delivers thousands of liters of safe drinking water, making it a reliable long-term companion.

Travel Convenience: Travelers face the inconvenience of discarding their water bottles at airport security checkpoints, or have concerns about water purity in remote locations. The OZO-PEN solves this problem by enabling them to confidently drink water of unknown safety, expanding their access to safe water wherever they go.

Outdoor Exploration: Outdoor enthusiasts value the OZO-PEN as it eliminates the need to carry heavy quantities of water. They can now rely on the device to purify water from fresh water sources around them, lakes, rivers and streams, enhancing their wilderness journeys.
Self-Sufficiency and Emergency Preparedness: Individuals who prepare for disasters recognize the value of the OZO-PEN in ensuring water security during times of crisis, as many of natural or man-made disasters will compromise the safety of the water supply. The OZO-PEN can provide a reliable source of safe drinking water in urban, suburban, rural, or wilderness areas.

Value for end users: Some call it “Hydration independence”, or “Peace of mind”. The OZO-PEN Water bottle pod is a revolutionary solution. Whether for travelers, outdoor enthusiasts, or individuals focused on self-sufficiency and emergency preparedness, the OZO-PEN is a game-changer and an indispensable innovation.

4. Is the copy coming from a specific person or the company. If it’s a person, please provide biographical information.

See Marianna’s linkedin profile:
See this magazine article about Marianna.

5 What’s the ONE benefit that’s most likely to make someone try or buy the product or service?
The fact that is does double duty – not only will it make clean water, it makes water that cleans.

Most people only understand ozone as some layer in the sky with a hole in it. Or, it is an air pollutant that you get warnings about.

While both of those things are true, what most people don’t know, is that if you take ozone and dissolve it into water, you create a sanitizing solution that is far more powerful than chlorine.

So, it is really good at killing things like viruses, bacteria, molds. The neat thing about ozone, is that it is very short-lived.

In fact, as soon as it is produced, its starts reverting back to ordinary oxygen. So it is fast emerging as a very cool, natural, non-chemical, and sustainable way to not only purify water, but that water can itself be used to clean things. Our customers report they use to wash wounds, keep dish sponges clean, wash vegetables, etc.

6. What do potential customers fear?

Ozone is also a pollutant you hear about on newscasts “Ozone Alert” they not so much fear it as they don’t understand what it means when you dissolve it into water.

When they do research on it, they see warnings about how ozone is dangerous to breathe in. Our technology releases far far less than other ozone generators, making it the safest choice.

7. What frustrates potential customers?
There are no other competitors offering the same type of device, so they can’t compare 1 to 1. We are truly the world’s first. They are unsure because there is so little information available about EO3 ozone generators.
What do prospects desire?

Safe, clean, good tasting water.

8. What do potential clients know or believe about the category?

They know very little, they only come across us if they have done a deep dive into ozone water devices, or because of social media ambassadors that we have out there that will do a review on our products.

Please provide print or digital articles about your and the product or some type of article about what you offer from the media.

Another Youtube review.

Please provide reviews or links to reviews on your website or other websites.

https://newatlas.com/roving-blue-ozone-pen/45969/

-This is not a filter, so it will never clog.
-Thousands of uses

9.What is the unique selling proposition of the company and the product/service?

-advanced technology with lab proven results
-lightweight and rechargeable
-the only product with Ozone as a water purification method

10. What is the value proposition of the product/service?

– No chemicals used or left behind
– Improves the taste/odors of water
– Safe and effective
– “Not just clean water, water that cleans™”

What would you recommend as the primary motivator (can be one or all).

I think its attractive to people who like high-tech stuff. Its early on, so they see themselves as early-adopters, or just those that prefer premium product at premium price as opposed to budget buyers. Who knew that peoplw would be willing to pay the price for a YETI cooler? Yet they do, because they perform.

11. What do clients especially like about the business and the product/service?

We’re a Wisconsin company and we try to source as much as we can from the USA.

We’re obsessed with customer service and will not let allow a bad review.

Real human being answers emails and phone calls.

12. s there are a story associated with this product/service?

The inventor, Yana had always had an outdoors lifestyle. In the past, she was a producer for hunting and fishing shows, and camp cook for an Alaskan grizzly-bear/moose guide. She is currently building an off-grid Wisconsin getaway with her husband Jim. Access to safe drinking water was always an issue for her, and helped fuel her desire to bring her ideas to fruition.

Roving Blue’s first product was the Ozo-Pen, a pocket water purifier that people could use to purify individual glasses of water.
For a second-generation product, Yana wanted a product that could not only purify a larger volume of water, but also carry the water.
However, mass producing such a project faced several hurdles for such a small business.

The first was the cost of plastic molding pieces – close to $150,000. Undeterred, she acquired and learned to operate two high-quality 3D printing machines, and began manufacturing and revising the devices in her home, four at a time, and made changes based on user feedback.
She also wanted to fit a Nalgene water bottle. “I think they said yes so I would go away” she says of her persistence in securing the proprietary thread design of their 1 Liter bottle – a huge favorite in the hiking/backpacking world.

Later, she managed to capture the attention of Wisconsin Corporation, Georgia Pacific, and was one of only five companies chosen out of a field of 300+, to participate in their Innovation program “Studio 1915.” Following the program, Yana convinced GP to invest their engineering talents, and to share their vendors with Roving Blue, so she could begin mass production.
Yana also wanted to produce an American-made product, which also posed challenges. She meticulously sourced components at the most affordable price points possible, from sewing threads made in Georgia for the “pod pockets”, to stickers and labels for the boxes.

Finding a contract manufacturer was also difficult. Most are not interested in a small start-up concern. Despite facing rejections from several facilities, Yana finally found a reliable partner in Gain Control, which does some engineering, assembly and fulfillment for her, to this day, in Pulaski, WI..
In summary, from design, through supply chains, to production, the quest to develop portable water security for anyone at a reasonable price point was not easy. Yana’s resourcefulness, persistence, customer focus, and ability to secure partnerships were instrumental in developing this innovation when others could not.

14. What is the price of the product service?
Pen is $149
GO-3 is $179
Ozo-pod 10 AC/DC id $189

15. What is (are) the offer(s)?

We can do a discount codes so we can track the success of your program.
10% off. This is significant as dealers are not allowed to violate MAP (Minimum advertised Prices)

16. What can you do to instill a sense of urgency so that people are motivated to buy quickly? What will generate the sense of urgency? Please include a date … expiration …

17. What is (are) the step(s) you want the reader to take after reading the copy?
Buy a product! Share it with your friends!

Depends on the product. For pen, Mostly 30+ older men who use desktops more than phones.

Any customer of MyPatriot Supply products.

18. list competitors. How is the product/service different/better?

The patent-pending OZO-PEN presents a unique and novel solution for water purification, distinguishing itself from other methods. Let’s compare it to common alternatives and highlight its advantages:

Boiling Water:
Method: Heat water to boiling point to kill pathogens.
Pros: Effective against microorganisms.
Cons: Requires fuel, time-consuming, does not address chemical contaminants or improve water aesthetics.

Chemical Disinfection (Chlorine/Iodine):
Main brands: Potable Aqua
Method: Add tablets/drops to water to kill pathogens.
Pros: effective against some, but not all pathogens.
Cons: Unpleasant taste, limited effectiveness, limited shelf life, does not address chemical contaminants.

UV Light Products ( or exposure to sunlight):
Main Brand: Steripen
Method: Use UV light to inactivate microorganisms.
Pros: Lightweight, quick and efficient, portable
Cons: If using solar exposure, needs 6 hours solar exposure, 2 days if cloudy. It doesn’t actually kill micro-organisms (it disrupts DNA making them incapable of reproducing), no removal of chemical contaminants or water aesthetics improvement.

Filter Products (e.g., straws, pressfilters or gravity fed filters)
Main brands: Lifestraw, Sawyer):
Method: Physically remove impurities and microorganisms.
Pros: Some are easy to use, can be portable.
Cons: Limited filter lifespan, may not eliminate all pathogens, no improvement in water aesthetics. CDC recommends using a disinfectant after filtering.

Now, let’s discuss the unique features of the OZO-PEN:

Ozone Purification: The OZO-PEN employs ozone, a highly effective pathogen eliminator superior to chlorine. It ensures rapid and reliable water purification without leaving behind chemical residues. Additionally, ozone treatment enhances the taste and smell of water, providing a more enjoyable drinking experience.

Secondary Purification Applications: The OZO-PEN’s ozone infusion enables versatile usage beyond drinking water purification. Users can employ the ozonated water for tasks like washing vegetables, disinfecting surfaces, or cleansing wounds. This added functionality sets the OZO-PEN apart as a comprehensive water purification solution.

In summary, the OZO-PEN stands out as a unique and innovative water purification solution, surpassing traditional methods such as boiling, chemical disinfection, UV light products, and filters. By harnessing the power of ozone, it offers rapid and efficient pathogen elimination, improves water aesthetics, and provides additional applications. The OZO-PEN’s ability to enhance water quality and offer versatile functionality sets it apart from existing alternatives, making it the superior choice for users seeking comprehensive and efficient water purification.

19. what does the client/customer stand to lose if they don’t get the product/service?

They could get sick from consuming contaminated water. This product will protect from E.coli, salmonella, etc.

20. What is the call to action?
Buy now

21. Is there a downsell or upsell? Please detail.

Upsell would be to our other more expensive products, the GO-3 or the Ozo-Pod 10.

22. How are people getting to the landing page or website? Please describe the traffic/database strategy.

I purchase traffic from Winterplay, get about 2K visitors a day. They are much cheaper than PPC and Google or Bing. They are not demographically ideal, but its traffic. I am hoping you can do much better.

23. What makes you especially excited about the product or service?

It’s the first of their kind in the world. We have first mover advantage. We can be a category leader as copycats inevitably come on the scene.

24. What has worked before in your copy? What has not worked?
My best performing banner was a picture of the ozo-Pen and the the copy “the world’s most advanced water purifier now fits in your pocket”