robots.nxt by PaynPoint

robots.nxt is a digital rights management platform for your website that makes AI companies to pay to access your web content.

Bot traffic makes up half of your website traffic, but most site analytics hide bots. robots.nxt lets you see bots, control bots, and makes them pay to use your website. With robots.nxt you can block bots that you don’t want visiting and charge AI bots to use your content.

Only 2% of your traffic are good bots that you want – content indexers, analytics crawlers, and search engine optimizers. 30% of your traffic are bad bots you should block. And 20% of your traffic are content scraping bots that steal your content and sell it to AI companies. AI companies can and will pay for your content, but only if you make them.

reddit makes 20% of its revenue by charging AI companies to use its content for training. Twitter charges bots. NY Times charges AI companies. Content scraping for AI training is a $3 billion per year industry but AI companies only pay if they have to.

Why are you giving your content away for free when major websites are making money from AI bots?

robots.nxt makes bots to pay you to use your website.

How to make money from recipes? How to make money from photos? How to make money from blog posts?

All content is valuable for AI training. The more content, the better for AI. AI companies will pay you, but you need a digital rights management platform to make them pay.

robots.nxt is a dynamic paywall that only targets bots. Put robots.nxt on your website and force bots to pay to access your content.

It’s pay-per-view internet for bots, if bots don’t pay you, they can’t see your website.

robots.nxt is like ladies’ night for the internet, except humans get in free and bots pay the cover charge.

It’s a digital rights management platform that prevents access to your content until you get paid.

Managing bots and controlling bots is more than just bot blocking. It’s deciding what bots to allow and where, and for what price.

Bots traffic is growing faster than humans and always will be. Humans will from now on be a shrinking portion of web traffic, and bots will be a growing part of your traffic. You can’t make money from bots from any of your existing monetization funnels.

If you don’t charge bots for access to your website, you’ll make less money from fewer of your visitors until you go out of business.

Websites make money by segmenting audiences into revenue funnels, converting audiences into cash flow. But bots don’t make you money from ads or subscriptions. Bots cost you and give nothing back.

If you serve 20,000 pages per week, that’s 10,000 bots per week. If you convert 5% of those bots into payers, and make $0.20 per payment, that’s an extra $100 per week. And you can block most of the bots that don’t pay, saving on server costs.

What if you serve 1 million pages per week? That’s $5,000 per week in new passive revenue.

robots.nxt makes bots pay you. It’s a cash register for your website that attaches a price to your content. When robots.nxt sees a bot, it tells the bot to pay up. If the bot pays, robots.nxt serves the page. If the bot doesn’t pay, the bot gets ignored.

Web1 was ads and ecommerce, web2 was software as a service. And web3 is AI and crypto. But how do traditional websites make money from AI and crypto? AI depends on website content to train.

AI companies need content to train their AI, and the more unique and informed the content, the more valuable it is to AI companies for training. This means that high-knowledge content from professionals is extremely valuable for AI training – the same characteristics that make it high-ranking and useful for humans searching for help with something.

Right now, most websites are giving away their content to AI companies for free. Most websites don’t have digital rights management to prevent AI companies from using their content.

robots.nxt helps maintain your SEO and SER by ensuring that good bots can visit, saves you on hosting costs by blocking bots you don’t want visiting, and makes you money by charging AI bots and content scrapers to access your website.

robots.nxt is the next generation of robots.txt that provides active perimeter security. robots.nxt doesn’t ask bots, it actively controls them and forces them to behave. robots.nxt lets you control bots individually or by category. It lets you manage access to content individually or by category.

Unlike robots.txt, you don’t have to add new bots or new content routes manually, robots.nxt does it automatically. robots.nxt is the next generation of robot.txt – automated, automatic, impossible for bots to ignore, and turns bots into money.

robots.nxt takes five minutes to set up, monetizes bot traffic, slashes your website operating costs, blocks bad bots, improves security, and improves page load times.

robots.nxt costs 1/10,000 of a cent ($0.0001) per request after the first 500,000 per month. That’s about 20% of the cost of serving the request. Cost scales to your traffic and is only $50/mo for 1,000,000 requests.

When you sign up to robots.nxt, it’ll walk you through a revenue estimator to show you how much you’re spending, how much you can save, and how much you can make.

Most websites can use robots.nxt completely free. And any site that has enough traffic to pay will end up saving money and making new revenue.

robots.nxt is intended for digital publishers, digital media sites, digital marketing firms, and individual content creators who host their content on their own websites. These firms need digital rights management to protect their content from unauthorized use by AI companies.

AI is doing to digital publishers and digital media what digital did to print. Digital publishers and digital media sites are high-risk for AI content scraping. Digital publishers and media rely on ads and subscriptions to generate revenue. A large portion of digital publisher and media traffic comes from search.

When publishers and media companies’ content is harvested by AI companies and used for AI Overviews in search, click-through rates fall by 80% or more. That kills ad revenue, subscription revenue, and affiliate marketing revenue.

Digital marketing firms manage websites for local professional and services firms, like attorneys, specialty doctors and dentists, and home services. These services firms rely on inbound lead generation, and use content marketing to improve their SEO and SER. When their content is scraped by AI companies, their click-through rates fall, and they struggle to obtain inbound leads.

Most digital marketers and their clients are blind to how much bot traffic they have, because their analytics hides it from them. They can’t see who’s visiting, where they’re going, or what they’re doing. robots.nxt brings web traffic into focus, helping marketers understand their clients and provide more value.

There are dozens of pending lawsuits by publishers against AI companies for copyright violation. There are two recent rulings that AI companies must pay to use copyrighted materials to train AI. Now AI companies are asking the government to exempt them from copyright law.

The Digital Millennial Copyright Act (DMCA) establishes criminal penalties for circumventing digital rights management (DRM). Criminal penalties, including prison time, are imposed for organizations that circumvent DRM, for large-scale circumvention of DRM, and for circumventing DRM for financial gain.

AI use of copyrighted materials is organizational, large-scale, and for financial gain. Using robots.nxt DRM to protect your content means that AI companies circumventing robots.nxt to access your material is a criminal violation under the DMCA, regardless of any exemption that the government may provide AI companies from copyright obligations.

Wes Edling and Tim Sylvester are the founders of PaynPoint and the developers of robots.nxt. Wes is an experienced software developer and four-time entrepreneur. Tim is an electrical and computer engineer with about sixty patents and a five-time entrepreneur.

They started PaynPoint to help websites survive the AI transition and monetize AI content scraping, helping create new passive income for content creators and copyright owners.

PaynPoint was organized in Apr 2024. In Oct 2024 Tim and Wes joined Founder.University, a lauded pre-accelerator from Launch.co and renowned investor Jason Calacanis. They publicly launched robots.nxt in December 2024. In Jan 2025 they deployed the bot paywall.

Wes and Tim are now working on a grassroots movement to get as many websites charging bots for access to content as possible to help to defend small businesses, creators, digital publishers, and digital media companies from exploitation by the giant corporations funding AI development.