Quenzel Marketing Agency

Over the last 18 years, our team designed, developed and delivered hundreds of business-building campaigns for clients. We tested thousands of ideas to help our clients get more customers.

Importantly, our Campaign Marketing Metrics team tracked, analyzed and recorded the results of every business-building effort.

We analyzed the effects of various levers to change customer behavior and barriers to behavior change. We identified proven principles. Lessons were learned.

We turned those lessons and learnings into a method of procedure built on best practices. Our 3-Pronged, Full-Service, Integrated Marketing Management model reflects those best practices and learnings.

That’s one reason… Our Clients Get More Customers.

CREATING SIGNIFICANT, MEASURABLE GROWTH.

Strategic Marketing Services: Creating a significant measurable increase in your marketing and business results, without increasing overall spending, requires Strategic Marketing Research and Planning. That means you can’t keep doing the same thing and expect different results. It requires fresh thinking and a fresh look at what you think, do, measure, and inspect.

It requires a deep understanding today’s informed and empowered consumer or business buyer. That means identifying the key elements or factors (value proposition) that drive their decision-making and choice behavior. It requires data-driven insights that reveal how customers and prospective customers perceive your business or organization’s ‘value proposition’.

It means measuring how customers perceive, compare, and rate competitors’ value propositions. It needs to be from the customer’s point of view. It means you need to see things with fresh-eyes, and hear the voice of the customer.  

DRIVING SIGNIFICANT, MEASURABLE GROWTH.

Marketing Campaign Management: Driving a significant measurable increase in your marketing and business results, without increasing overall spending, requires effective Marketing Campaign Management. That means specific, measurable, monthly action plans.

Turning strategic insights into invoices requires an interacting system of marketing, branding, advertising, digital communications, and website activities to plan, price, promote, distribute and profitably sell products and services to consumer or business buyers.

It also requires a multi-channel, integrated effort to acquire more new customers, optimize revenue from current customers (up-sell/cross-sell), and retain the lion’s share of spending from high-value/high-volume customers.

SUSTAINING SIGNIFICANT, MEASURABLE GROWTH.

Campaign Marketing Metrics: Sustaining significant measurable growth in your marketing and business results, without increasing overall spending, requires a sharp focus on continuous improvement in your marketing performance. That means a keen focus on Campaign Marketing Metrics.

That requires a set of marketing performance metrics specifically tailored to each client’s business.

That’s another reason… Our Clients Get More Customers.