Powerlete
United Kingdom, London
Powerlete is a British fitness apparel and accessories brand, specialising in men's and women's gym clothing located in Bromley, England.
Main Services:
leggings, sports bras, hoodies, gym t-shirts, jogging bottoms, seamless leggings & shorts, shorts, oversized jumpers, gym vests, crop tops
Founded in May 2020 originally as Defined Music LTD as a record label which grew a following who wanted merchandise, it began trading as Defined Apparel in late 2020 and it formally renamed the company in February 2022 to Defined Apparel LTD. Following a legal dispute with its name, they then further rebranded to Powerlete LTD in May 2022. Powerlete creates and distributes its own range of fitness wear worldwide.
The company does not operate any permanent physical retail stores, but has experimented with pop-up shops.
Powerlete was founded by a husband and wife, Matt and Erika Elms whilst both having full time jobs as an IT manager and finance officer. Matt is also the founder of Elms Creative Services Limited, a marketing and consulting company.
Their clothing is all designed with athletic performance at the core whilst also being sustainable. On the 14th December 2022 the debut ‘Evolve’ collection has launched which has a range of seamless leggings, shorts as well as bras and a range of t shirts.