Pixelshrink Limited trading as Pixelshrink Digital Impact

We can originate a project’s brand identity and provide specialist services like project acronyms, infographics and data visualisation, and engaging content writing that explains technical subjects clearly.
We’ve been working with university-based projects from day one, and we’re passionate about demystifying academic research and making it more accessible.
Pixelshrink has established a distributed team of experts who love bridging the gap between research projects and their audiences, through innovative methods of engagement and presentation of complex data. Our design flair is matched by our attention to detail.
We’re responsive – quick to answer requests and questions, open to feedback
We’re resourceful – devising creative cost-effective solutions, thinking outside the box
We’re relatable – using plain English rather than technobabble or marketing jargon
We’re reliable – well-organised, trusted partner with a sharp attention to detail
We’re remarkable – a perfect blend of experience, conscientiousness and natural flair
Here are some examples of our services:
Project Acronym Creator – Finding it hard to make an IMPACT (Innovatively Masterminded, Powerful Acronym to Create Trust)? Save time by using our Project Acronym Creator service. Send us the project brief and relevant keywords, we’ll send you 3 acronym ideas, along with suggestions of available web addresses.
Domain names – Domain names are the web address that people can find your website with – for example, ours is www.pixelshrink.com. We can supply .ac.uk and .gov.uk domains as well as the generic ones like .com and .org.uk. We work with trusted suppliers, and renew on time to ensure continuity of service.
Branding identity design – It’s important to have a memorable brand identity so that it is easily recognisable and consistent across your website and marketing materials. An effective logo can make your project more accessible and increase its reach. We can also devise brand guidelines to ensure it’s applied uniformly.
Holding pages – You want to get the project website up and running as soon as possible, but there’s little content before the project has actually started. So we can set up a simple placeholder page giving brief details and a contact form, while the full website gets developed in the background.
Web design – The ads for website builders like Wix and Godaddy make it look so easy, but that’s not the case. If you’re time-poor, we provide cost-effective, mobile-friendly web design with crystal-clear user interfaces. We’ve launched sites for many prestigious research projects, including advanced features such as live graphs and data visualisation, multi-lingual sites, innovative methods of user engagement and a focus on website accessibility for people with visual impairments.
Website care plans – A big part of maximising your impact comes after the website has launched, working to ensure a consistently high-quality user experience – nobody likes blank screens and error messages. Even worse, hackers work hard to uncover user data. That’s why we recommend our website care plans. We do software updates on our high-performance hosting to minimise the risk of hacking. We can also keep on top of content for you and fix broken links for added peace of mind. We look through all of this through the lens of sustainability, minimising your website’s carbon emissions as much as possible.
Search Engine Optimisation (SEO) – Your project’s online presence won’t have much of an impact if your target audience can’t find it. After all, finding one research project among thousands is like looking for a needle in a haystack! We have lots of strategies available to improve your ranking on Google, increasing your reach.
Content creation – Blog posts, newsletters and website copy don’t grow on trees, and your pleas for contributions from colleagues may fall on deaf ears. We can create content to keep your audience engaged, and repurpose academic papers to engage with a more general audience. Proofreading is also available.
Specialist design and development – Visuals are key in expressing complex concepts accessibly. Whether we’re designing your research poster or some custom infographics, icons, or animations, our visuals will let your research speak and bridge the gap between you and your target audience.
Paid ads – The top 4 results on Google are often ads, so it’s hard to make an impact without investing in paid search advertising, also known as PPC. Projects only have a limited amount of time to make an impact, and paid ads can quickly raise awareness and engagement with your project.
Founder and Director Gary Morgan started the business in 2014. Before then he developed many high-profile websites as part of a local authority’s corporate web team. He’s a certified Digital Marketing Professional with the Digital Marketing Institute and passionate about sustainability, and is certified Carbon Literate with the Carbon Literacy Project. Pixelshrink Digital Impact is also SME Climate Hub certified and runs on renewable energy. Gary is a keen musician and you might his instruments in the background on a video call!
Contact us today to discuss your needs and see how we can maximise your impact.