Niche Diamonds

Our parent company Niche Jewellery has been operating in Essex, London and Suffolk since 2005. As a family run jewellery business, we work with leading jewellery brands alongside developing our own jewellery designs.

Our customers wanted simplified, transparent information about diamonds and wedding jewellery. So we listened. We’re here to help with the honest truth about diamonds and how to get the best engagement ring, wedding ring or eternity ring for you.

Our ready-to-wear collection

Choose from our delightful selection of simply stunning diamond engagement, wedding and eternity rings. Chosen for their exceptional quality and classic design, our stunning One Love Solitaire diamond engagement rings come ready-to-wear, with beautifully fitting wedding and eternity rings to match.

Our diamonds and metals

All of the diamonds we use are high quality and ethically sourced. Whilst we can make any ring with your choice of diamond, for our core collection we use a minimum of F colour diamonds, which are in the whitest category of diamonds.

Our diamonds are 100% eye clean with no inclusions visible to the naked eye, most falling within the clarity range of ‘very slight’ inclusions (VS). Our core collection diamonds are excellent cut, polish and symmetry with no flourescence (unless requested).

Our core collection is set in platinum. Why? It’s beautiful yet hardwearing, perfect for a ring you will wear every day for many years to come.

Previously known as a premium metal, platinum is now a strong contender in the value stakes. As the cost of gold has increased in recent years, platinum is often now a more affordable choice than white gold, which requires re-plating every few years to retain its silver-white hue.

Bespoke ring design

If you’re looking for something unique, let us guide you through the process of designing your own ring, acting as your advocate the whole way. Our free ring design service brings together your vision, our expertise and quality craftsmanship to make your dream ring a reality.

You can modify any of our core collection by choosing a different diamond or metal. We’ll work with you to find your perfect diamond and share images of your preferred design in your chosen metal.

Or if you have a vision of something different in mind, we’ll work with you to create a design just for you. Depending on the level of complexity, this may include a CAD design or a 3D model before we make the ring.

Here’s why we’re different from other diamond ring retailers…

Personalised guidance: Your story is unique, and your diamonds and ring design should reflect that. Our experts collaborate with you to understand your style, preferences, and budget, crafting a selection that aligns seamlessly.

Expert curation: Benefit from our deep industry insights and access to diamond choices world wide. Our experts meticulously source and evaluate diamonds, ensuring each one meets our stringent quality standards.

Effortless experience: Skip the overwhelm when choosing a bespoke design. Let us streamline your diamond selection process, saving you time and effort while granting you peace of mind.

Transparency: Your trust is invaluable. We guide you through every step, demystifying diamond specifications, and empowering you to make choices with confidence, yet keeping confusion at bay.

Quality & choice: We have access to a huge database of diamonds direct from wholesale dealers around the world. Teamed with expert diamond setters carefully chosen by us here in the UK, your ring will be of the highest quality.

Independence: We don’t make the rings or import the diamonds ourselves, which enables us to be independent and make sure you get the right diamond, the right setting and the right price for your needs.