Museamarketing.nl

Netherlands, Nijmegen

Museum marketing, all the knowledge for your online marketing under one roof.

Main Services:

online marketing, Google Ads, Museummarketing, SEO, SEA, Google Grants, virtual tour, social media marketing, content marketing, online marketing specialist

Museamarketing.nl

Improving your museum’s online marketing – (online) museum marketing – helps new visitors find your museum and makes interested parties even more enthusiastic about your museum. More and more museums are discovering the opportunities that online marketing has to offer. By deploying smart online marketing strategies, your museum too will become a fixture on the net that brings visitors to your museum. Together with you, we take your online marketing to the next level.

Greater online visibility affects many target groups: from schools, families, historically interested people to investors. Together with you, Musea Marketing ensures that your museum has an online presence and can be found even better. This includes services such as (online) strategy definition and deployment of SEO, SEA. By using Google Grants, we even help your museum in a budget-friendly way. Read all about it below.

Who is Museums Marketing?
Museums Marketing is a core team of two marketing specialists, Rob and Ivan, dedicated to taking your museum’s marketing to the next level. This core team of specialists is supplemented according to client demand. Museums Marketing specialises in everything related to online marketing in the museum and cultural sector. It is an initiative of Point (Online) Marketing and works together with the collective Klei. That’s a whole mountain of experience and expertise around Google Ads, SEO, SEA and social media combined. Discover below what you can turn to us for!

Online marketing for museums
Using a good digital marketing strategy, you reach the right people with the right message. An online presence is a must. We support you with expertise, tools and techniques to sharpen your digital marketing. Think Google Ads, social media strategies or SEO.

Google Ads
Having a good presence on Google seems obvious. Yet it is not always so. Or, your museum has managed to get a spot on the search engine, but only on page 8. That’s not ideal. Museums Marketing helps you draw up a good strategy to rank higher on google and also make the best use of Google Ads, online ads.

Google Ads come in different shapes, sizes and prices. As an online marketing agency, we advise you on how to use Google Ads such as Google Search, Google Display, Google Video and Discovery Ads. When do you best deploy these? How do you get started? And which image and text will attract the most clicks? These are all questions we will work on with you. By cleverly targeting keywords, using the right images and advertising at the right time, in the right place and with the right targeting, your ads can generate conversions. Among other things, your museum will find its way to page 1 of Google in no time.

Furthermore, we carefully review all data smartly to further optimise the campaigns. This way, you will advertise in a more targeted way and, over time, you will learn what works and doesn’t work for your target audience and you will be able to advertise more efficiently when you organise an event or launch a new exhibition.

Google Grants
If you choose to work with Museums Marketing on your Google Ads, we will also look at the solutions and opportunities Google Grants can offer for your ANBI Foundation or your NPO. Google Grants is a platform from Google for non-profits and the cultural sector. We will check whether you are eligible. If yes, you will get $10,000 monthly Google Search advertising credit sponsored. Google Grants also gives a lot of insights into reaching relevant visitors.

We take care of measuring the data by setting up conversion measurement through Google Tag Manager and Google Analytics 4. Furthermore, we set up Google My Company optimally for you for the best findability and give solicited and unsolicited advice on your website with the aim of conversion optimisation.

To measure is to know. Every month, clients receive a clear report with the results achieved. We meet regularly to hear about the latest plans and think along with you about how we can connect to them with online marketing.

Social media
Besides your website and Google Ads, (paid) social media posts are also increasingly important. Yet that does not mean you have to be present on all social media. By choosing smartly, you can start using social media in a targeted way without getting lost in it. We monitor trends for you so that you do not have to, but can still enjoy the attention and benefits. Think about catchy short videos, the use of the right hashtags, or current trends.
Through social media, you reach your target audience in a human and interactive way. You have the opportunity to address potential visitors in an approachable way Museums Marketing supports you to develop a viable social media strategy that suits your museum and attracts the right engaged followers. This way, you can make the most of free social media posts. Do you also want to look at paid posts on social media channels? We can take care of that too. That way, you certainly won’t waste money on ads that don’t work or are not attractive to your target audience.

SEO and SEA
An important part of online marketing is SEO (Search Engine Optimization) and SEA (Search Engine Advertising). Don’t these letter combinations mean much to you yet? No worries, Museums Marketing will help you optimise all your digital marketing, social media and Google Ads using SEO and SEA.

SEO for museums
Using keywords smartly in the right places on your website, social media and in your ads makes it easier for surfers to find you. People looking for info about your museum or the topic your museum is about, search for you using keywords. This can be done on search engines or social media. However, SEO for museums goes even further than that. Nowadays, loading time, link structures on your website and SEO parameters are also becoming increasingly important to be better findable.

SEA for the cultural sector
While SEO is a free technique to be found more easily, SEA is not. SEA involves paid advertisements. With a limited budget, you can already reach quite a lot of people. Especially if you use SEA cleverly and think carefully about your strategy. Especially thanks to Google Grants, which we talked about earlier, SEA is an interesting technique for museums and the cultural sector. Paid Search Engine Advertising is often added to organic SEO. This is to get noticed online faster.

Virtual Tours
Finally, Museums Marketing creates virtual tours to showcase your museum even better. These can boost all your online marketing and are multi-purpose. Using a virtual tour, you can put your event or museum in the picture beautifully. You immediately attract attention online. A virtual tour is a short video through your museum or event that gives a first impression and can arouse the interest of potential visitors.

Google Maps photos
We also take 360-degree photos for inclusion on Google maps. These give a 360-degree view of a room, stage or part of the museum that you want to highlight or promote. This piece of cutting-edge technology can be a first teaser to enthuse your stakeholders. A virtual tour does not immediately reveal your entire museum or exhibition but encourages people to discover more.

Working together on your online museum marketing
As a museum or player in the cultural sector, you can no longer avoid it. You need to have an online presence and preferably also be visible. This is best done in various places such as your website, Google and social media channels. By using the right techniques and the latest technology, this can be done in an attractive and budget-friendly way.

Being present on social media and Google doesn’t have to be a challenge. It can just highlight your museum in a new and more accessible way. We, at Museum Marketing, are happy to support you in this. Together, we look at the best strategy for your museum, exhibition or event. We use the right techniques and communicate your message without losing the identity and mission of your museum.

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