Mo Bros Grooming

The company was founded in 2014 by entrepreneurial brothers Keval Dattani, Kunal Dattani and Savan Dattani. It specialises in products for the grooming, styling, and maintaining of facial hair, operating online and across the United Kingdom in partnership with High Street retailers. Over the last few years of business, it has sold to over 500,000 bearded bros in 78 countries around the world, exporting 40% of it’s products sold internationally with distribution hubs based in the UK, Germany, Cyprus & USA.

The beard care and grooming products retailer’s ecommerce journey, has snowballed from humble beginnings and here’s how it all started … For some brothers, sibling rivalry ends in childhood especially when there is no longer a need to fight over who gets the front seat of the car or who can climb a tree the fastest. For brothers Keval, Kunal and Savan Dattani, this rivalry continued well into their adulthood … with a Movember challenge to see which brother could grow the best facial hair.

Surprisingly, they faced many problems … Keval had a wild and unruly beard, Kunal had a terrible itch and Savan had a patchy beard. From having these problems and finding no reputable solutions on the market, they decided to create products that would solve this mass problem for individuals growing a beard. With limited experience and £750 between them, they set out to create remedies to tame, soothe and help grow their beards and help others in similar positions. Fast forward to 2022, Mo Bros had now become the UK’s leading online male grooming retailer, that specialises in beards and moustaches. On December 26th, 2017, the Dattani’s appeared on the BBC show Dragon’s Den in a bid to secure investment for Mo Bros. The brothers asked for an investment of £150,000 in return for a 5% equity stake in the business. After delivering their pitch, the brothers received offers from Deborah Meaden, Tej Lalvani, Peter Jones CBE and Jenny Campbell before accepting joint investment from Tej Lalvani and Peter Jones of £75,000 and 10% of the company each. Their Dragons Den appearance saw the company achieve mainstream recognition and press coverage in The Telegraph, Leicester Mercury, The Express and BBC Radio. The company also had secured partnerships with ASOS, Debenhams, Next, British Airways, Menkind, Thomas Cook, Virgin Atlantic, Oman Air, KLM, Etihad Airways and Harding Retail. Working closely with charities, in 2017 Mo Bro’s was the first company in the world to employ men for stress therapy, by creating pop-up beard-stroking stations in retail centres. The aim of the campaign was to raise money for charity and to de-stress shoppers during the festive period, with profits from each £5 session, going directly to the charity. They received over 5,500 responses, earning mass recognition from the BBC, Metro, The Independent, Mail Online, The Mirror, UNILAD and LADbible. The story was shared 12,000 times on social media, with a global reach of over a 125 million views in 7 days.

The success of the campaign had helped the company raise money to combat homelessness. As well as this, their Behind the Beard Project had allowed them to work closely with Leicester-based employers and YMCA Leicester, in order to help homeless people back into employment.

Mo Bros have received several local and national business awards and nominations for their entrepreneurship and work in retail. In April 2018, the company was awarded ‘Retailer of the Year’ at the Leicester Mercury Business Awards. This success was followed by a Opal Award. Moreover, following a successful pitch, Mo Bro’s reached the finals ( position 4 out of 6000 applications) of Sir Richard Branson’s Virgin Media Business VOOM in 2018, placing as runner-up in the PayPal International Award category.

In October 2018, Mo Bro’s was listed as a finalist for Business of the Year, at The London Asian Business Awards. The company was also nominated for a Love Recycling Award, for reducing its carbon footprint and were named as a finalist in the Young Entrepreneur of the Year category. The brand has also been featured by Paypal on their newsrooms for their success with the platform and were also featured in PayPal’s Adaptables Podcast for successful pivots during the pandemic & have been employed to deliver their USA Bootcamp program. Mo Bro’s have also been championed and titles as UK GOV export Champions for 3 years running and have since been appointed to become community moderators, for the Department for International Trade; Exporting is Great Campaign.

Mo Bros have worked closely with Amazon, helping them launch Black Friday 2018 in Shoreditch London and have since appeared on their national TV Advert, winning store front of the month twice. They have also recently collaborated with celebrity Rylan Clarke-Neal, to host a Black Friday Live workshop with Amazon.

Mo Bros continues to support multiple charities by directly getting involved, current projects included supporting PPE4NHS by utilising profits from sales and donations to gather supplies for Leicester hospitals. As a result, Mo Bros helped raise 100,000 items of vital PPE for hospitals and care homes in the U.K.
Due to the global pandemic in 2020, there had been a 40% uplift in families in need, with many having lost their jobs through no fault of their own. Using a percentage of their profits, Mo Bros have made an ongoing commitment to support local food banks. As well as this, they were recognised as finalists for O2 Heroes, for going above and beyond during the global pandemic.

Most recently, they are proud ambassadors for the Leicester Children’s Hospital and have joined forces with a number of business leaders to form the Fox Business Club, who are currently raising money for an independent Children’s hospital in Leicester. The brothers have also co-authored in two number one selling books. Sales Genius & Fit for Leadership.

Mo Bros as a brand are committed to creating a culture which is welcome to anyone and everyone. This has been proceeded by their reputation and commitment to inspire and make the world a better place. They feel strongly about educating other families to work together, by projecting their core family values onto others. After all, 3 minds are better than 1!

The Mo Bros believe that their strength lies in the power of 3, which has been their lucky number since the beginning. Working with brothers removes barriers like trust, honesty, and integrity that other businesses may face. They believe in anchoring their commitment to grow 100% British export of beard grooming products, strengthening the economy and continuing to be influencing examples to the existing and future generations of business leaders.