Magic Needles

BORN OF PASSION

The journey has been fascinating – Magic Needles was born from the belief that just a skein of yarn and two needles can weave magic. As a result of this inspiration, Magic Needles began creating handcrafted accessories using premium quality imported yarn carefully selected and sourced by the founder during her trips to the US, UK, Turkey, and other countries. Each piece in the store tells a story – about its impeccable origins, hand-woven details, and exquisite design.

Each piece on display combines contemporary design with timeless appeal. In the same way that an heirloom is passed down from generation to generation, these accessories are made to last for multiple uses, and reflect a variety of styles. The pieces are knitted seamlessly like the eternal story they tell. The items, like any heirloom worth its name, are either entirely original or copies of legally obtained designs. You can rest assured that every piece of Magic Needles you own is made specifically for you!

The goal is to offer users branded products handmade in India. Our products strive to be reliable, stylish, and exclusive. Handcrafted in limited quantities, each design ensures that you are one of the few to own it. In a move away from mass production under ‘factory’ conditions, these articles are handcrafted by artists from all walks of life. They work in their spare time, from the comfort of their homes – or in any environment conducive to creativity, to weave their magic into their craft. The founder selects and trains team members in contemporary styles. Magic Needles has magic, but it is tangible, real, and tells a story.

Magic Needles is also one of the largest importers of renowned brands of yarns and crochet hooks from around the globe to keep this art alive and offer the best of the best to enthusiasts who love to create magic on their own.

Following the Make in India moment, the second phase was bringing international yarn quality to India and exposing Indian knitters and crocheters to world-class quality and introducing a whole new generation to knitting and crochet, a hobby previously considered a quaint, old-fashioned pastime. Indian brands might have decent recall within the country, but they don’t understand the Indian context or address the hobby holistically. As part of its venture into manufacturing, the company offers yarns, knitting needles, and crochet hooks with international appeal, quality, and design under the brand ‘Hobby Store’ – Made in India, Made for the World. Aiming to appeal to the younger generation and preserve the art form, this was also done to make things more accessible for current enthusiasts. With years of experience and understanding of the craft, Hobby Store has become one of India’s most renowned yarn brands within a very short period of time.

ONE-STOP SHOP
Everything for a knitting & crochet enthusiast – from yarn to knitting needles to crochet hooks, plus handmade woolen caps, beanie hats, scarves, pullovers, headbands, tops, and hats – India’s premier crochet and knitting website!

CREATING VALUE
Magic Needles not only allows knitters the opportunity to showcase their passion and skill, it also improves their status by allowing them to earn a living through their craft.

SUPERIOR QUALITY
We take the utmost care selecting yarn for our exclusive hand-knit items. The yarn we use is extremely soft, comfortable, and suitable for sensitive skin.

HANDCRAFTED IN INDIA
A movement away from mass production in ‘factory’ conditions, these items are carefully handcrafted by trained artists in their spare time, from the comfort of their homes.

“My fascination with knitting began at the age of 12 when I learned it at school. Having worked in banking for 15 years, I decided to be a stay-at-home mum to raise my twin girls – this is when I discovered knitting all over again. No sooner had I created a Facebook page for my handcrafted pieces, then Asia’s largest online kids store approached me to list my designs on their website. Since then, there has been no looking back. All of this is possible because of the super-talented women throughout India, some necessitous, some from very wealthy backgrounds, some who are young and eager to learn and others with experience well beyond my years. With every purchase you empower these women and power our cause. Thank you for choosing hand knitted garments and supporting the art.”
– Heena Patel, Passionate Founder and Owner of Magic Needles