Madeby Planet Earth Ltd
United Kingdom, London
Madeby is the first discovery platform to cut through industry green talk and combine blockchain-backed data with storytelling to provide a comprehensive holistic guide to ethical and sustainable brands around the world.
Main Services:
Software as a service, sustainability, climate tech, eco services, sustainable fashion, circular economy, digital IDs, storytelling, environmental compliance
The platform gives shoppers the stories behind the products while also verifying the eco credentials of each and every brand through a unique tagging system. At a time when studies show that the majority of people feel misled by green buzzwords in advertising, Madeby is on a mission to reshape shopping habits, bringing human values back into the retail space by connecting shoppers to the makers behind the things they love. Instead of having to navigate often complex and confusing sustainability messaging, consumers will be able to break through the noise to easily identify what stands up to scrutiny, so they can shop with confidence – knowing they are not compromising on their style or values.
Madeby has devised a ground-breaking proprietary Honesty Framework, which works through a system of clear and verified standards, plus easy-to-scan interactive QR codes on products. The curated platform is the brainchild of Paola Masperi, whose award-winning sustainability womenswear label Mayamiko counts the Duchess of Sussex and Laura Whitmore among its fans.
“A growing movement of shoppers look for products that are good for people and the planet, but how do they know they can trust what brands are saying?” says founder Masperi.
“With Madeby, you get all the information you need to take back your power when you choose what to buy. We’re all about championing responsible consumerism.”